Mad Mobile

Tampa, United States Founded: 2010 • Age: 16 yrs
Mobile retail platform with engagement and POS solutions provided.
Annual revenue - Latest available
Total funding $20.0M 3 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Mad Mobile

Mad Mobile is a company based in Tampa (United States) founded in 2010 by Greg Schmitzer. Mad Mobile has raised $20 million across 3 funding rounds from investors including Morgan Stanley, Bridge Bank and Decathlon Capital Partners. Mad Mobile has completed 3 acquisitions, including Cake Corporation, KidoZen and TableSafe. Mad Mobile offers products and services including CAKE POS, Concierge, and CAKE Capital. Mad Mobile operates in a competitive market with competitors including Square, RELEX, Zettle, ShopKeep and Wasoko, among others.

  • Headquarter Tampa, United States
  • Founders Greg Schmitzer
  • Sectors
    Retail
    Consumer Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Mad Mobile, Inc.
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $20 M (USD)

    in 3 rounds

  • Latest Funding Round
    $50 M (USD), Debt – Conventional

    Jun 11, 2024

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Mad Mobile

Mad Mobile offers a comprehensive portfolio of products and services, including CAKE POS, Concierge, and CAKE Capital.

Product name locked
Category locked
Primary

All-in-one POS for restaurant order and payment management

Product name locked
Category locked
Locked

Empowers retail associates with mobile engagement tools

Product name locked
Category locked
Locked

Offers fast funding options for restaurants using CAKE

People of Mad Mobile

Headcount 50-200
Employee Profiles 14
Employee Profiles
People
Carla Castle
VP, Business Transformation & Operations
People
Bruce Bennett
CEO - Founder
People
Chip O’Connell
Vice President Customer Operations
People
David Strainick
CHRO

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Funding Insights of Mad Mobile

Mad Mobile has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mad Mobile

Mad Mobile has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Stanley, Bridge Bank and Decathlon Capital Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture debt firm that does debt investment in the US
Locked Locked Locked
Private debt funds focused on direct lending, and revenue-based financing
Locked Locked Locked
Wealth management, investment advisory, and financial services are provided.
Locked Locked Locked
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Investor details for Mad Mobile

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Mad Mobile

Mad Mobile has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cake Corporation, KidoZen and TableSafe.

Investments
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Investment portfolio details for Mad Mobile

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Enterprise mobile applications are developed and managed via backend platform.
Locked Locked 2012 Locked
POS and reservation management systems for restaurants are provided.
Locked Locked 2011 Locked
Mobile PoS devices are supplied for restaurant table payments.
Locked Locked 2010 Locked
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Complete acquisition details for Mad Mobile

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Mad Mobile

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Detailed financials for Mad Mobile

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  • Profit trends
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Mad Mobile Comparisons

Mad Mobile Primary company
Description
Mobile retail platform with engagement and POS solutions pro...
Location
Tampa, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Mad Mobile

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Mad Mobile

Mad Mobile operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, RELEX, Zettle, ShopKeep and Wasoko, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
POS solutions are provided for retail businesses.
Locked Locked Locked
Unified platform for retail and supply chain planning is offered.
Locked Locked Locked
Payment processing solutions are offered to merchants and businesses.
Locked Locked Locked
Cloud-based point-of-sale software is provided for retailers and restaurants.
Locked Locked Locked
Online B2B marketplace offering groceries for enterprises
Locked Locked Locked
POS solutions are provided to offline retailers via mobile devices.
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Detailed competitors of Mad Mobile

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  • Domains and locations
  • Full company profiles
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Verified entity values are shown only after access is granted.

Latest news on Mad Mobile

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Complete news archive for Mad Mobile

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Mad Mobile

Mad Mobile was founded in 2010 and raised its 1st funding round 7 years after it was founded.

Mad Mobile is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.

Mad Mobile is a funded company, having raised a total of $20M across 3 funding rounds to date.

Founded in 2010 and based in Tampa, United States, Mad Mobile operates in the retail technology sector. A suite of solutions for offline businesses is delivered through a mobile platform that enables data-based customer engagement and point-of-sale functionalities. Integration with retailer POS systems and enterprise tools is supported, allowing store associates access to customer purchase history, preferences, and related details for informed interactions.

Mad Mobile's top competitors include Square, RELEX and Tock.

Mad Mobile offers CAKE POS, Concierge, and CAKE Capital.

Mad Mobile has made 3 acquisitions, including Cake Corporation, KidoZen, and TableSafe.

Mad Mobile has 4 investors. Key investors include Morgan Stanley, Bridge Bank, Decathlon Capital Partners, and Eastward Capital Partners.

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