About Mad Mobile
Mad Mobile is a company based in Tampa (United States) founded in 2010 by Greg Schmitzer.. Mad Mobile has raised $20 million across 3 funding rounds from investors including Morgan Stanley, Bridge Bank and Decathlon Capital Partners. Mad Mobile has completed 3 acquisitions, including Cake Corporation, KidoZen and TableSafe. Mad Mobile offers products and services including CAKE POS, Concierge, and CAKE Capital. Mad Mobile operates in a competitive market with competitors including Square, RELEX, Zettle, ShopKeep and Wasoko, among others.
- Headquarter Tampa, United States
- Founders Greg Schmitzer
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Sectors
RetailConsumer Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mad Mobile, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 M (USD)
in 3 rounds
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Latest Funding Round
$50 M (USD), Debt – Conventional
Jun 11, 2024
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Investors
Morgan Stanley
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Cake Corporation
& 2 more
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Products & Services of Mad Mobile
Mad Mobile offers a comprehensive portfolio of products and services, including CAKE POS, Concierge, and CAKE Capital. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
All-in-one POS for restaurant order and payment management
Empowers retail associates with mobile engagement tools
Offers fast funding options for restaurants using CAKE
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Funding Insights of Mad Mobile
Mad Mobile has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $50.0M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2024 | Amount | Debt – Conventional - Mad Mobile | Valuation |
investors |
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| Jan, 2023 | Amount | Series A - Mad Mobile | Valuation | Eastward Capital Partners |
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| Nov, 2017 | Amount | Series A - Mad Mobile | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mad Mobile
Mad Mobile has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Stanley, Bridge Bank and Decathlon Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture debt firm that does debt investment in the US
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Founded Year | Domain | Location | |
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Private debt funds focused on direct lending, and revenue-based financing
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Founded Year | Domain | Location | |
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Wealth management, investment advisory, and financial services are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mad Mobile
Mad Mobile has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cake Corporation, KidoZen and TableSafe. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Enterprise mobile applications are developed and managed via backend platform.
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2012 | ||||
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POS and reservation management systems for restaurants are provided.
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2011 | ||||
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Mobile PoS devices are supplied for restaurant table payments.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mad Mobile
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mad Mobile Comparisons
Competitors of Mad Mobile
Mad Mobile operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Square, RELEX, Zettle, ShopKeep and Wasoko, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
POS solutions are provided for retail businesses.
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| domain | founded_year | HQ Location |
Unified platform for retail and supply chain planning is offered.
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| domain | founded_year | HQ Location |
Payment processing solutions are offered to merchants and businesses.
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| domain | founded_year | HQ Location |
Cloud-based point-of-sale software is provided for retailers and restaurants.
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| domain | founded_year | HQ Location |
Online B2B marketplace offering groceries for enterprises
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| domain | founded_year | HQ Location |
POS solutions are provided to offline retailers via mobile devices.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mad Mobile
Frequently Asked Questions about Mad Mobile
When was Mad Mobile founded?
Mad Mobile was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Where is Mad Mobile located?
Mad Mobile is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
Is Mad Mobile a funded company?
Mad Mobile is a funded company, having raised a total of $20M across 3 funding rounds to date.
What does Mad Mobile do?
Founded in 2010 and based in Tampa, United States, Mad Mobile operates in the retail technology sector. A suite of solutions for offline businesses is delivered through a mobile platform that enables data-based customer engagement and point-of-sale functionalities. Integration with retailer POS systems and enterprise tools is supported, allowing store associates access to customer purchase history, preferences, and related details for informed interactions.
Who are the top competitors of Mad Mobile?
What products or services does Mad Mobile offer?
Mad Mobile offers CAKE POS, Concierge, and CAKE Capital.
How many acquisitions has Mad Mobile made?
Mad Mobile has made 3 acquisitions, including Cake Corporation, KidoZen, and TableSafe.
Who are Mad Mobile's investors?
Mad Mobile has 4 investors. Key investors include Morgan Stanley, Bridge Bank, Decathlon Capital Partners, and Eastward Capital Partners.
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