About Mad Mobile
Mad Mobile is a Retail company based in Tampa (United States) founded in 2010 by Greg Schmitzer. It operates as a mobile retail platform with engagement and POS solutions provided. It operates in the Retail, Consumer, and Technology sectors. Mad Mobile has raised $20 million across 3 funding rounds from investors including Morgan Stanley, Bridge Bank and Decathlon Capital Partners. Mad Mobile has completed 3 acquisitions, including Cake Corporation, KidoZen and TableSafe. Mad Mobile offers products and services including CAKE POS, Concierge, and CAKE Capital. Its focus areas include In Store Retail Tech, POS, Enterprise Applications and Enterprise Resource Planning. Its legal entity is Mad Mobile, Inc. Its competitors include Square, RELEX, Zettle, ShopKeep and Wasoko and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
Founded in 2010 and based in Tampa, United States, Mad Mobile operates in the retail technology sector. A suite of solutions for offline businesses is delivered through a mobile platform that enables data-based customer engagement and point-of-sale functionalities. Integration with retailer POS systems and enterprise tools is supported, allowing store associates access to customer purchase history, preferences, and related details for informed interactions.
- Total Equity Funding$20M (USD)
in 3 rounds
- Latest Funding Round$50M (USD), Debt – Conventional
Jun 2024
- InvestorsMorgan Stanley
& 3 more
- Investments & AcquisitionsCake Corporation
& 2 more
Products & Services of Mad Mobile
Mad Mobile offers a comprehensive portfolio of products and services, including CAKE POS, Concierge, and CAKE Capital.
All-in-one POS for restaurant order and payment management
Empowers retail associates with mobile engagement tools
Offers fast funding options for restaurants using CAKE
Apps and channels of Mad Mobile
its YouTube channel Mad Mobile has 144 subscribers and 10 videos.
Videos from Mad Mobile
The most watched videos on Mad Mobile's YouTube channel, Mad Mobile (144 subscribers). Click a video to play it here.
More on Mad Mobile.
Funding Insights of Mad Mobile
Mad Mobile has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 3
- Last Round Debt – Conventional — $50M
- Investors Count 4
All 3 funding rounds of Mad Mobile with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $50M | Debt – Conventional | – | – | |
| Jan 2023 | $20M | Series A | – | Eastward Capital Partners | – |
| Nov 2017 | – | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Mad Mobile
Mad Mobile has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Stanley, Bridge Bank and Decathlon Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt firm that does debt investment in the US | – | eastwardcp.com | Newton, United States | |
Private debt funds focused on direct lending, and revenue-based financing | 2010 | decathloncapital.com | Palo Alto, United States | |
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Commercial bank | 2001 | bridgebank.com | San Jose, United States |
Investor details for Mad Mobile
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People of Mad Mobile
14 people are tracked at Mad Mobile (8 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Greg Schmitzer | Founder & PRESIDENT | Leadership |
Carla Castle | VP, Business Transformation & Operations | Leadership |
Bruce Bennett | CEO - Founder | Leadership |
Chip O’Connell | Vice President Customer Operations | Leadership |
Jaime J. Ferreyros | Senior Vice President Of Revenue & Growth | Leadership |
Asiri Liyanage | Head of Engineering | Leadership |
Zubair Syed | Vice President Enterprise Solutions - Retail, Restuarant And Payment Solutions | Leadership |
Taylor Buttò | Director, Customer Success & Growth | Leadership |
Bill Lodes | EVP & GM, Restaurant | Team |
David Strainick | CHRO | Team |
Courtney Zimmer | Senior Project Manager | Team |
Lucy Maldonado | Customer Success Manager | Team |
Justin Hintz | Account Executive | Team |
Heather Jordan | EVP, Product Leader | Team |
Complete people profiles for Mad Mobile
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- Professional contacts
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Investments & Acquisitions by Mad Mobile
Mad Mobile has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cake Corporation, KidoZen and TableSafe.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile PoS devices are supplied for restaurant table payments. | tablesafe.com | Kirkland, United States | 2010 | Oct 2021 | •••• | |
POS and reservation management systems for restaurants are provided. | trycake.com | Redwood, United States | 2011 | Aug 2020 | •••• | |
Enterprise mobile applications are developed and managed via backend platform. | kidozen.com | Miami, United States | 2012 | Nov 2015 | •••• |
Complete acquisition details for Mad Mobile
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- Complete history
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Timeline of Mad Mobile
6 dated milestones of Mad Mobile across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Mad Mobile is founded.
- Acquisition Acquires KidoZen.
- Funding First funding round.
- Acquisition Acquires Cake Corporation.
- Acquisition Acquires TableSafe.
- Funding Latest funding round, Debt – Conventional, of $50.0M.
Competitors of Mad Mobile
Mad Mobile has 8 listed competitors in our database, 8 of them funded. They include Square, RELEX, Zettle, ShopKeep and Wasoko, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| squareup.com | 2009 | San Francisco, United States | $519.75M | 11,372 | POS solutions are provided for retail businesses. | |
| relexsolutions.com | 2005 | Helsinki, Finland | $816.41M | 169 | Unified platform for retail and supply chain planning is offered. | |
| zettle.com | 2010 | Stockholm, Sweden | $191.43M | – | Payment processing solutions are offered to merchants and businesses. | |
| shopkeep.com | 2008 | New York, United States | $162.2M | 185 | Cloud-based point-of-sale software is provided for retailers and restaurants. | |
| wasoko.com | 2013 | Nairobi, Kenya | $151.91M | – | Online B2B marketplace offering groceries for enterprises | |
| clip.mx | 2012 | Mexico | $996.95M | – | POS solutions are provided to offline retailers via mobile devices. | |
| tyro.com | 2003 | Sydney, Australia | $103.31M | – | POS solutions are provided for retail payment processing. | |
| exploretock.com | 2014 | Chicago, United States | $29.53M | 178 | Guest management solutions for restaurants |
Detailed competitors of Mad Mobile
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Mad Mobile
The website of Mad Mobile (madmobile.com) receives about 3.3K visits a month.
- Monthly visits3.3K
▼ 18.6% vs previous month
Websites whose visitors overlap most with Mad Mobile. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cuboh.com | 100% | 90.2K | #472,808 | View details | |
| mofuse.com | 90% | – | – | View details | |
| mooninvoice.com | 83% | 67K | #558,674 | View details | |
| rmhpos.com | 83% | 680.7K | #3,642,106 | View details | |
| facebook.com | 65% | 12.1B | #3 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Mad Mobile
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Mad Mobile (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Related news about Mad Mobile
Complete news archive for Mad Mobile
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Frequently Asked Questions about Mad Mobile
Mad Mobile was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Mad Mobile is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
Mad Mobile is a funded company, having raised a total of $20M across 3 funding rounds to date.
Founded in 2010 and based in Tampa, United States, Mad Mobile operates in the retail technology sector. A suite of solutions for offline businesses is delivered through a mobile platform that enables data-based customer engagement and point-of-sale functionalities. Integration with retailer POS systems and enterprise tools is supported, allowing store associates access to customer purchase history, preferences, and related details for informed interactions.
Mad Mobile offers CAKE POS, Concierge, and CAKE Capital.
Mad Mobile has made 3 acquisitions, including Cake Corporation, KidoZen, and TableSafe.
Mad Mobile has 4 investors. Key investors include Morgan Stanley, Bridge Bank, Decathlon Capital Partners, and Eastward Capital Partners.
Mad Mobile operates through Mad Mobile, Inc..