Cake Corporation

Redwood City, United States Founded: 2011 • Age: 15 yrs Acquired By Mad Mobile
POS and reservation management systems for restaurants are provided.
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About Cake Corporation

Cake Corporation is a company based in Redwood City (United States) founded in 2011 was acquired by Mad Mobile in August 2020.. Cake Corporation has raised $34.33 million across 6 funding rounds from investors including Mad Mobile. Cake Corporation has completed 1 acquisition, including BuzzTable. Cake Corporation offers products and services including CAKE Point of Sale, CAKEpop, and CAKE Pay. Cake Corporation operates in a competitive market with competitors including Toast, Olo, Zenput, Revel Systems and Tillster, among others.

  • Headquarter Redwood City, United States
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Cake Corporation
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $34.33 M (USD)

    in 6 rounds

  • Latest Funding Round
    $25 M (USD), Series B

    Jun 01, 2013

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Mad Mobile

    (Aug 06, 2020)

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Products & Services of Cake Corporation

Cake Corporation offers a comprehensive portfolio of products and services, including CAKE Point of Sale, CAKEpop, and CAKE Pay. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

All-in-one solution for restaurant order and payment processing

Mobile tool for contactless ordering in restaurants

Integrated system for handling restaurant transactions

People of Cake Corporation
Headcount 200-500
Employee Profiles 3
Employee Profiles
People
Michelle Marguth
Product Marketing Manager
People
Dilruwan Madubashitha
Associate Director Of Operations

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Funding Insights of Cake Corporation

Cake Corporation has successfully raised a total of $34.33M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $25.0M
  • First Round

    (31 Jan 2011)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2013 Amount Series B - Cake Corporation Valuation

investors

Apr, 2013 Amount Series A - Cake Corporation Valuation

investors

Jul, 2012 Amount Series A - Cake Corporation Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cake Corporation

Cake Corporation has secured backing from 1 investor. Prominent investors backing the company include Mad Mobile. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Mobile retail platform with engagement and POS solutions provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cake Corporation

Cake Corporation has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BuzzTable. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Wait list and guest management services are provided for restaurants.
2011
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Cake Corporation

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cake Corporation Comparisons

Employees
+
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Competitors of Cake Corporation

Cake Corporation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Revel Systems and Tillster, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Restaurant operations are managed via a cloud-based platform.
domain founded_year HQ Location
Olo is recognized as a restaurant technology platform provider.
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Cloud-based point-of-sale solutions are offered for restaurants and bars.
domain founded_year HQ Location
SaaS solutions for restaurant online ordering and analytics are offered.
domain founded_year HQ Location
POS solutions for restaurants, bars, and cafes are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cake Corporation

Frequently Asked Questions about Cake Corporation

When was Cake Corporation founded?

Cake Corporation was founded in 2011.

Where is Cake Corporation located?

Cake Corporation is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.

Is Cake Corporation a funded company?

Cake Corporation is a funded company, having raised a total of $34.33M across 6 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Jan 31, 2011.

What does Cake Corporation do?

Cake Corporation was founded in 2011 in Redwood City, United States, as a commerce platform focused on restaurant management software. Services include a point-of-sale system, guest and table management tools, and analytics for owners. A consumer app for local restaurant discovery and ordering is also maintained. The company acquired Buzz Table, a New York-based waitlist application, to expand its offerings.

Who are the top competitors of Cake Corporation?

Cake Corporation's top competitors include Toast, SpotOn and Revel Systems.

What products or services does Cake Corporation offer?

Cake Corporation offers CAKE Point of Sale, CAKEpop, and CAKE Pay.

How many acquisitions has Cake Corporation made?

Cake Corporation has made 1 acquisition, including BuzzTable.

Who are Cake Corporation's investors?

Cake Corporation has 1 investor. Key investors include Mad Mobile.

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