About With Persona
With Persona is a company based in San Francisco (United States) founded in 2018 by Charles Yeh and Rick Song. With Persona has raised $417.63 million across 5 funding rounds from investors including Ribbit Capital, Founders Fund and BOND. The company has 199 employees. With Persona operates in a competitive market with competitors including BitGo, IDnow, Riskified, Onfido and IDfy, among others.
- Headquarter San Francisco, United States
- Employees 199
- Founders Charles Yeh, Rick Song
- Stage Unicorn
- SectorsFinancial ServicesTechnology
- Website category Finance · Investing
- Email••••••••
- Website withpersona.com
- Social LinkedIn X Facebook
- Legal Name Persona Identities, Inc
- Total Equity Funding$417.63M (USD)
in 5 rounds
- Latest Funding Round$200M (USD), Series D
Apr 2025
- InvestorsRibbit Capital
& 7 more
- Employee Count199
Funding Insights of With Persona
With Persona has successfully raised a total of $417.63M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $200 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $417.63M
- Total Rounds 5
- Last Round Series D — $200M
- First Round $130,000
(May 2018)
- Investors Count 8
All 5 funding rounds of With Persona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $200M | Series D | – | Founders Fund, Ribbit Capital | |
| Sep 2021 | $150M | Series C | $1.5B | Founders Fund | |
| May 2021 | $50M | Series B | – | Index Ventures | |
| Jan 2020 | $17.5M | Series A | – | First Round Capital, Coatue | – |
| May 2018 | $130,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $1.5B | •••••••• |
Last known valuation $1.5B (Sep 2021). 8 investors in total: 8 institutional.
Investors in With Persona
With Persona has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Ribbit Capital, Founders Fund and BOND.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and defense sectors. | – | foundersfund.com | - | |
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
Investments in multiple sectors are made by Bond Capital. | – | bondcap.com | San Francisco, United States | |
Provider of an investment platform for various stages | – | coatue.com | New York, United States | |
US focused seed and early-stage VC firm | – | firstround.com | San Francisco, United States | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Private equity investments are directed toward US-based companies. | – | meritechcapital.com | Palo Alto, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - |
Investor details for With Persona
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of With Persona
125 people are tracked at With Persona (19 in leadership, 1 in board & advisors, 105 in team); the tracked headcount is 199.
| Name | Role | Group |
|---|---|---|
Charles Yeh | Co-Founder | Leadership |
Rick Song | Co-Founder & CEO | Leadership |
Christie Kim | COO | Leadership |
Kathleen Cui | Head Of Enablement | Leadership |
Megan Tyrie | Head Of Demand Generation | Leadership |
Paula S. | Head Of Workplace | Leadership |
Evelyn J. | VP Of Marketing | Leadership |
Ian C. | Head Of Infrastructure | Leadership |
Ed O'Brien | Head Of Brand | Leadership |
Evelyn Ju | VP Of Marketing | Leadership |
Evan Seder | VP Of Sales | Leadership |
Natalie Disraeli | Head Of Talent | Leadership |
Neal Harris | Director Of Security | Leadership |
Shannon McNair | Head Of People | Leadership |
Anastasiya Semenina | Senior Director Of Revenue Operations | Leadership |
Timothy C. | Head Of Privacy & Product Compliance | Leadership |
Laura Milanez | Head Of Solutions Engineering | Leadership |
Jack Lamar | Head Of Sales | Leadership |
Alex Yen | Head Of Growth | Leadership |
Andy Chen | Board Member | Board & advisors |
105 more people are available in the full profile.
Complete people profiles for With Persona
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of With Persona
4 dated milestones of With Persona across 7 years, from founding to its latest funding, stage changes and deals.
- Founded With Persona is founded.
- Funding First funding round of $130K.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $200.0M.
Competitors of With Persona
With Persona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitGo, IDnow, Riskified, Onfido and IDfy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bitgo.com | 2013 | Palo Alto, United States | $170.5M | 166 | Crypto-based custody, trading, and lending services are provided to institutions. | |
| idnow.io | 2010 | Munich, Germany | $40M | 29 | Automated and expert-led identity verification services are provided. | |
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. | |
| onfido.com | 2012 | London, United Kingdom | $242.38M | 516 | Identity verification solutions are provided, including document and biometric authentication. | |
| idfy.com | 2011 | Mumbai, India | $56.03M | 587 | Identity verification, background screening, and fraud prevention solutions are provided. | |
| signifyd.com | 2011 | Palo Alto, United States | $394.38M | 399 | Provider of fraud prevention and payment validation for online retailers | |
| yoti.com | 2014 | London, United Kingdom | $48.99M | 318 | Identity verification solutions are provided for multiple industries digitally. | |
| digio.com.br | 2016 | Sao Paulo, Brazil | – | – | Mobile platform offering credit cards | |
| lifelock.com | 2005 | Tempe, United States | $192.07M | – | Identity theft is protected and prevented through cyber monitoring services. |
Detailed competitors of With Persona
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of With Persona
The website of With Persona (withpersona.com) receives about 11.8M visits a month and ranks #7,569 among all websites worldwide, #492 in Investing.
- Monthly visits11.8M
▲ 31.5% vs previous month
- Unique visitors5M
per month
- Global rank#7,569
among all websites
- Category rank#492
Finance · Investing
- Bounce rate61%
- Pages per visit2.3
- Average visit2 min 08 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with With Persona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tradingview.com | 100% | 248.1M | #118 | View details | |
| middesk.com | 94% | 72.6K | #479,113 | View details | |
| etoro.com | 94% | 25M | #2,139 | View details | |
| fidelity.com | 92% | 129.5M | #275 | View details | |
| robinhood.com | 92% | 40.9M | #1,233 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for With Persona
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on With Persona
Complete news archive for With Persona
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to With Persona
10 companies that operate in the same segment as With Persona (Regulatory & Compliance Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based anti-money laundering solutions are provided for compliance. | 2014 | London, England, United Kingdom | USD 167.21 M | USD 45.67 M | 443 | |
CLEAR is focused on secure identity verification for seamless experiences. | 2010 | New York, New York, United States | USD 135 M | USD 900.78 M | 4,019 | |
Automated and expert-led identity verification services are provided. | 2010 | Munchen, Bayern, Germany | USD 40 M | – | 29 | |
AI-based fraud prevention for e-commerce payments is provided. | 2013 | New York, New York, United States | USD 232.02 M | USD 346.08 M | 693 | |
AI-powered data and decision intelligence solutions are provided for businesses. | 2016 | London, England, United Kingdom | USD 546.08 M | – | – | |
Facial recognition and AI video analysis solutions are provided. | 2011 | Beijing, China | USD 1.98 B | – | – | |
Compliance management solutions for financial institutions | 2014 | New York, New York, United States | USD 461 M | – | – | |
Identity verification, background screening, and fraud prevention solutions are provided. | 2011 | Mumbai, Maharashtra, India | USD 103.31 M | – | – | |
Software solutions for identity management are provided via APIs. | 2006 | Trondheim, Trøndelag, Norway | USD 2.09 M | USD 72.04 M | 150 | |
AI-driven image recognition for emotion and activity analysis is provided. | – | Boston, Massachusetts, United States | USD 59.7 M | – | 40 |
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Frequently Asked Questions about With Persona
With Persona was founded in 2018.
With Persona is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rick Song is the current CEO of With Persona. They have also founded this company.
With Persona is a funded company, having raised a total of $417.63M across 5 funding rounds to date. The company's 1st funding round was a Seed of $130K, raised on May 2018.
With Persona has 199 employees.
Founded in 2018 and headquartered in San Francisco, United States, the company operates in the identity verification sector. A cloud-based platform is provided to businesses for automated government ID checks, user identification, and fraud detection. Compliance needs are addressed through these solutions, enabling secure onboarding processes across various industries.
With Persona has 8 investors. Key investors include Ribbit Capital, Founders Fund, BOND, Coatue, and First Round Capital.
The valuation of With Persona is $1.5B as of Sep 2021.
With Persona operates through Persona Identities, Inc.
The website of With Persona receives about 11.8 million visits a month and ranks #7,569 among all websites worldwide.