About Wonderbly
Wonderbly is a company based in London (United Kingdom) founded in 2012 by Tal Tzvi Oron, Assaf Sharabi, and Pedro Serapicos was acquired by Penguin Random House in June 2025.. Wonderbly has raised $22.51 million across 6 funding rounds from investors including SVB, Penguin Random House and TCG Ventures. The company has 52 employees as of May 31, 2021. Wonderbly offers products and services including Lost My Name, We Love Grandma, When You Were Born, and Princess You The Great. Wonderbly operates in a competitive market with competitors including Nosy Crow, Made in me, Family Tales, Colour Chronicles and Woke Babies, among others.
- Headquarter London, United Kingdom
- Employees 52 as on 31 May, 2021
- Founders Tal Tzvi Oron, Assaf Sharabi, Pedro Serapicos
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Sectors
ConsumerEducation Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Lostmy.Name Ltd
- Date of Incorporation 23 Nov, 2012
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$48.03 M (USD)9as on May 31, 2022
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Net Profit
$6.6 M (USD)56as on May 31, 2022
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EBITDA
$5.87 M (USD)16as on May 31, 2022
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Total Equity Funding
$22.51 M (USD)
in 6 rounds
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Latest Funding Round
$8.5 M (USD), Series B
Jul 31, 2017
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Investors
SVB
& 14 more
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Employee Count
52
as on May 31, 2021
- Acquired by
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Products & Services of Wonderbly
Wonderbly offers a comprehensive portfolio of products and services, including Lost My Name, We Love Grandma, When You Were Born, and Princess You The Great. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Bestselling story promoting self-discovery for children
Heartwarming tale celebrating grandmothers
Story honoring new babies and parents
Empowering narrative turning children into heroes
Unlock access to complete
Funding Insights of Wonderbly
Wonderbly has successfully raised a total of $22.51M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8.5 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $8.5M
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First Round
First Round
(01 Apr 2014)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2017 | Amount | Debt – Conventional - Wonderbly | Valuation |
investors |
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| Jul, 2017 | Amount | Series B - Wonderbly | Valuation | Ravensburger | |
| Jun, 2016 | Amount | Series A - Wonderbly | Valuation | Project A |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wonderbly
Wonderbly has secured backing from 15 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include SVB, Penguin Random House and TCG Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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Venture capital is provided by Molten Ventures to tech leaders.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wonderbly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wonderbly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wonderbly Comparisons
Competitors of Wonderbly
Wonderbly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nosy Crow, Made in me, Family Tales, Colour Chronicles and Woke Babies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Independent publisher creates children's books, audio, and ebooks for ages 0-12.
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| domain | founded_year | HQ Location |
Offers a storybooks app designed for children's education and entertainment.
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| domain | founded_year | HQ Location |
Onlineplatform offering personalized story books
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| domain | founded_year | HQ Location |
Sells memory books and digital downloads for recording family memories.
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| domain | founded_year | HQ Location |
Monthly book subscription service that delivers black children's books
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wonderbly
Frequently Asked Questions about Wonderbly
When was Wonderbly founded?
Wonderbly was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Wonderbly located?
Wonderbly is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Wonderbly?
Assaf Sharabi is the current CEO of Wonderbly. They have also founded this company.
Is Wonderbly a funded company?
Wonderbly is a funded company, having raised a total of $22.51M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Apr 01, 2014.
How many employees does Wonderbly have?
As of May 31, 2021, the latest employee count at Wonderbly is 52.
What is the annual revenue of Wonderbly?
Annual revenue of Wonderbly is $48.03M as on May 31, 2022.
What does Wonderbly do?
Wonderbly was founded in 2012 and is headquartered in London, United Kingdom. The company operates in the childrens publishing sector, providing an online platform for personalized storybooks. A catalog of titles is maintained across categories such as latest releases, bestsellers, and Christmas-themed options. Personalization of story characters is enabled using customer-provided names, with sales conducted directly via the website.
Who are the top competitors of Wonderbly?
Wonderbly's top competitors include Family Tales, Woke Babies and Nosy Crow.
What products or services does Wonderbly offer?
Wonderbly offers Lost My Name, We Love Grandma, When You Were Born, and Princess You The Great.
Who are Wonderbly's investors?
Wonderbly has 15 investors. Key investors include SVB, Penguin Random House, TCG Ventures, Allen & Company, and Ravensburger.