About Wondrlab
Wondrlab is a Technology company based in Mumbai (India) founded in 2020 by Amit Akali, Vandana Verma, Rakesh Hinduja, and Saurabh Varma. It operates as a marketing and digital transformation solutions are provided for businesses. Wondrlab has raised $14.94 million across 5 funding rounds from investors including Prodapt, MTC Group and pi Ventures. Wondrlab has completed 6 acquisitions, including BigStep, Cymetrix Soft and Neon Digital Media. Wondrlab was last valued at $64.9 million in June 2024. Its chief executive is Saurabh Varma. Its Indian entity Wondrlab India Private Limited reported revenue of ₹191 Cr. Its focus areas include Enterprise Applications, MarketingTech and Suite. Its competitors include HubSpot, Adobe, ActiveCampaign, Meltwater and Integrate and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Wondrlab was established in 2020 in Mumbai, India, as a provider in the marketing and digital transformation sector. Solutions are delivered to businesses to integrate digital marketing with overall transformation efforts. Services encompass brand strategy, creative development, digital marketing campaigns, influencer partnerships, public relations, and technology implementations. Operations focus on leveraging insights into human behavior and digital platforms to support brand experiences and business expansion.
- Headquarters Mumbai, India
- Founders Amit Akali, Vandana Verma, Rakesh Hinduja, Saurabh Varma
- Stage Minicorn
- SectorsTechnology
- Website wondrlab.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Wondrlab India Private Limited
- Date of Incorporation 28 Apr, 2020
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Wondrlab
Wondrlab is associated with 4 registered companies on The Company Check; the primary company is Wondrlab India Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Wondrlab India Private Limited CIN U74999MH2020PTC339586 | Active | 28 Apr 2020 | Mumbai, Maharashtra | ₹191 Cr | 9 | 6 | View details |
| Wondrlab Martech Platforms Private Limited CIN U72900MH2021PTC358138 | Active | 31 Mar 2021 | Mumbai, Maharashtra | ₹4.1 Cr | 15 | 3 | View details |
| Wondrlab Content Private Limited CIN U74994MH2020PTC347966 | Strike Off | 15 Oct 2020 | Mumbai, Maharashtra | – | – | 2 | View details |
| Wondrlab Technologies Private Limited CIN U74999MH2020PTC348314 | Active | 20 Oct 2020 | Mumbai, Maharashtra | ₹1.6 Cr | 1 | 2 | View details |
Apps and channels of Wondrlab
its YouTube channel Wondrlab India has 2.55K subscribers and 30 videos.
Videos from Wondrlab
The most watched videos on Wondrlab's YouTube channel, Wondrlab India (2.55K subscribers). Click a video to play it here.
More on Wondrlab India.
Funding Insights of Wondrlab
Wondrlab has successfully raised a total of $14.94M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.57 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.94M
- Total Rounds 5
- Last Round Seed — $2.57M
- First Round $7M
(May 2021)
- Investors Count 22
All 5 funding rounds of Wondrlab with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $2.57M | Seed | – | Michal Dunin, Wildflower | |
| Jun 2024 | $3.25M | Seed | $64.9M | pi Ventures, Tanas Capital | |
| Jan 2024 | $1.73M | Angel Round | $62.1M | – | |
| Sep 2023 | $397,891 | Angel Round | $••••• | – | – |
| May 2021 | $7M | Seed | $••••• | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2024 | $64.9M | •••••••• |
| Jan 2024 | $62.1M | •••••••• |
| Sep 2023 | $••••• | •••••••• |
| May 2021 | $••••• | •••••••• |
Full valuation and stage history of Wondrlab
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $64.9M (Jun 2024). 22 investors in total: 6 institutional and 16 angel.
Investors in Wondrlab
Wondrlab has secured backing from 22 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Prodapt, MTC Group and pi Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Deep-tech venture capital investments in early-stage companies. | 2016 | piventures.in | Bengaluru, India | |
Private equity firm focused on multiple assets | – | tcapital.sg | Singapore, Singapore | |
Provider of IT services for businesses | 1999 | prodapt.com | Chennai, India | |
Products for steel plants and other industries are manufactured. | – | msmetalsandsteels.tcc.mode | Bengaluru, India | |
Trading and manufacturing of metals and related products are conducted. | 1974 | mtcgroup.in | Mumbai, India | |
PM Punit Mehta | - | – | unknown_748aa798f81446728 | - |
P Priyamvada | Angel investor, Yale professor, astrophysicist, focusing on deep-tech and science startups | – | unknown_341d9f2656d447aeb | - |
GS Gopal Srinivasan | Chairman of TVS Capital Funds, prominent angel investor in Indian startups | – | unknown_258e8e3dad8f42bba | - |
EA Ekta Anand Kabra | - | – | unknown_6b34071b07254300a | - |
AS Anand Shreevallabh Kabra | - | – | unknown_414775938d614ac3b | - |
Investor details for Wondrlab
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Wondrlab India Private Limited (Wondrlab)
Wondrlab India Private Limited is the primary company behind Wondrlab. The boards of the 4 registered companies of Wondrlab currently have 5 directors; the longest-serving is Rakesh Amar Hinduja, appointed in 2021. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rakesh Amar Hinduja DIN 09068954 | Director | 31 Mar 2021 | 5 yrs 6 mo | Wondrlab Martech Platforms Private Limited, Wondrlab Technologies Private Limited, Wondrlab India Private Limited, Wondrlab Content Private Limited |
| Saurabh Varma DIN 06839898 | Director | 31 Mar 2021 | 5 yrs 6 mo | Wondrlab Martech Platforms Private Limited, Wondrlab Technologies Private Limited, Wondrlab India Private Limited, Wondrlab Content Private Limited |
| Pushpraj Samy Nadar DIN 03573980 | Director | 05 Oct 2023 | 3 yrs | Wondrlab Martech Platforms Private Limited |
| Narayanan Venkitraman DIN 06423668 | Nominee Director | 10 Oct 2024 | 2 yrs | Wondrlab India Private Limited |
| Suresh Eshwara Prabhala DIN 02130163 | Director | 03 Dec 2024 | 1 yr 10 mo | Wondrlab India Private Limited |
People of Wondrlab
4 people are tracked at Wondrlab (4 in leadership).
| Name | Role | Group |
|---|---|---|
Amit Akali | Co-Founder | Leadership |
Vandana Verma | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Wondrlab
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Wondrlab
Figures of Wondrlab India Private Limited, the primary company behind Wondrlab, for FY 2024. Revenue was ₹191 Cr (+193% year on year). Net profit was ₹10.93 Cr (6% margin). EBITDA was ₹17.94 Cr (9% margin). Revenue has grown at a compounded annual rate of +104% over three years.
- ₹191 CrRevenue · FY 2024 · +193% YoY
- ₹10.93 CrNet profit · 6% margin
- ₹17.94 CrEBITDA · 9% margin
- ₹15.4 LakhPaid-up capital
- 9Employees (provident fund records)
- +104%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Wondrlab India Private Limited are on its company page.
Detailed financial statements for Wondrlab
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Wondrlab
Wondrlab has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include BigStep, Cymetrix Soft and Neon Digital Media.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of IT service suite solutions | bigsteptech.com | Gurugram, India | 2008 | Jan 2025 | •••• | |
Provider of influencer marketing services | opa.marketing | India | 2020 | Sep 2024 | •••• | |
Digital marketing, branding, SMM, and related services are provided. | webtalk.pl | Warsaw, Poland | 2010 | Jan 2024 | •••• | |
Salesforce and data analytics consulting services are provided globally. | cymetrixsoft.com | San Francisco, United States | 2017 | Jun 2023 | •••• | |
Digital marketing and advertising services are provided to clients worldwide. | neondigital.media | Gurugram, India | 2019 | Jun 2022 | •••• | |
Software platform for influencer marketing collaborations is offered. | opportune.co.in | Kolkata, India | 2020 | Apr 2022 | •••• |
Complete acquisition details for Wondrlab
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Wondrlab
10 dated milestones of Wondrlab across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Wondrlab is founded.
- Funding First funding round of $7.0M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Opportune.
- Acquisition Acquires Neon Digital Media.
- Acquisition Acquires Cymetrix Soft.
- Acquisition Acquires WebTalk.
- Acquisition Acquires OPA.
- Acquisition Acquires BigStep.
- Funding Latest funding round, Seed, of $2.6M.
Competitors of Wondrlab
Wondrlab has 9 listed competitors in our database, 7 of them funded. They include HubSpot, Adobe, ActiveCampaign, Meltwater and Integrate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| meltwater.com | 2001 | San Francisco, United States | – | 1 | Cloud-based social media monitoring and analytics are offered for businesses. | |
| integrate.com | 2010 | Phoenix, United States | $60.58M | 293 | Marketing campaigns are managed via a SaaS platform for professionals. | |
| 6sense.com | 2013 | San Francisco, United States | $426M | – | Predictive intelligence is delivered for sales and marketing teams. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| leadsquared.com | 2011 | Bengaluru, India | $203.61M | 911 | AI-driven CRM and marketing automation platform is provided by LeadSquared. |
Detailed competitors of Wondrlab
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Web traffic of Wondrlab
The website of Wondrlab (wondrlab.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▼ 5% vs previous month
Websites whose visitors overlap most with Wondrlab. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wonderlab.co.in | wonderlab.co.in | 100% | – | #2,850,123 | – |
Top companies in MarketingTech
10 companies that operate in the same segment as Wondrlab (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Wondrlab
Complete news archive for Wondrlab
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Frequently Asked Questions about Wondrlab
Wondrlab was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Wondrlab is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Saurabh Varma is the current CEO of Wondrlab. They have also founded this company.
Wondrlab is a funded company, having raised a total of $14.94M across 5 funding rounds to date. The company's 1st funding round was a Seed of $7M, raised on May 2021.
The primary company behind Wondrlab, Wondrlab India Private Limited, reported revenue of ₹191 Cr for FY 2024, up 193% year on year.
Wondrlab was established in 2020 in Mumbai, India, as a provider in the marketing and digital transformation sector. Solutions are delivered to businesses to integrate digital marketing with overall transformation efforts. Services encompass brand strategy, creative development, digital marketing campaigns, influencer partnerships, public relations, and technology implementations. Operations focus on leveraging insights into human behavior and digital platforms to support brand experiences and business expansion.
Wondrlab has made 6 acquisitions, including BigStep, Cymetrix Soft, and Neon Digital Media.
Wondrlab has 22 investors. Key investors include Prodapt, MTC Group, pi Ventures, Wildflower Wellness, and Tanas Capital.
The valuation of Wondrlab is $64.9M as of Jun 2024.
Wondrlab is associated with 4 legal entities: Wondrlab India Private Limited, Wondrlab Martech Platforms Private Limited, Wondrlab Technologies Private Limited and others.
The legal entities of Wondrlab currently have 6 directors, including Rakesh Amar Hinduja, Pushpraj Samy Nadar, Saurabh Varma and others.