About XO Group
XO Group is a company based in New York (United States) founded in 1996, and was acquired by WeddingWire in September 2018. Media brands for couples weddings and family planning are published. XO Group has raised $15 million across 6 funding rounds from investors including WeddingWire, QVC and AOL. XO Group has completed 5 acquisitions, including GigMasters, Gojee and Hoppit.
Company details
XO Group was founded in 1996 in New York, United States, and operates as a media company targeting couples. Brands such as The Knot, The Nest, and The Bump are published to address wedding planning, marriage, and pregnancy needs. Revenues are derived from online advertising, merchandising, registry services, and publishing activities. A user base exceeding 17.5 million is reported as of August 2016.
- Headquarters New York, United States
- Stage Acquired
- Email••••••••
- Website xogroupinc.com
- Social LinkedIn X Facebook
- Acquired by WeddingWire (Sep 2018)
- Total Equity Funding$15M (USD)
in 6 rounds
- Latest Funding Round$50.19M (USD), Post-IPO
Jul 2006
- InvestorsWeddingWire
& 3 more
- Investments & AcquisitionsGigMasters
& 4 more
- Acquired byWeddingWire
(Sep 2018)
Apps and channels of XO Group
XO Group publishes 1 mobile app with over 1M+ downloads.
Funding Insights of XO Group
XO Group has successfully raised a total of $15M across 6 strategic funding rounds. The most recent funding activity was a Post-IPO round of $50.19 million completed in July 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 6
- Last Round Post-IPO — $50.19M
- First Round $1.6M
(Sep 1996)
- Investors Count 3
All 6 funding rounds of XO Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in XO Group
XO Group has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include WeddingWire, QVC and AOL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are invested in by HWVP. | hwvp.com | San Francisco, United States | ||
Online retail platform offering multicategory products | 1986 | qvc.com | West Chester, United States | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States | |
Mobile-based wedding planning service providers | 2007 | weddingwire.com | Chevy Chase, United States |
Investor details for XO Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of XO Group
440 people are tracked at XO Group (114 in leadership, 8 in board & advisors, 318 in team).
| Name | Role | Group |
|---|---|---|
Hannah Proudfoot | Sales Director, INTL - Uk, IE & IN | Leadership |
Scott Knowles | Vice President, New Verticals | GM Of The Bump | Head Of ESG | Leadership |
Risa Aronson | Vice President Of Global Revenue | Leadership |
Melissa Brody | Associate Director, Consumer Creative | Leadership |
Pamela Solis | Director Of Brand Media | Leadership |
Xavi Miras | HR Business Partner | Leadership |
Angel Llull Mancas | Global Chief Revenue Officer | Leadership |
Sofia Serra | VP, Global Product & Lifecycle Marketing | Leadership |
Yovanina Allende | Sales Director South Latam | Leadership |
Joan Pau Fisas | People Director | Leadership |
Rachel Liu | Product Director | Leadership |
Rachel Strahorn | Associate Director Of Sales | Leadership |
Tyler Matuella | Vice President, Fp&a | Leadership |
Shruti Saberwal | Associate Director Vendor Support & Collections | Leadership |
Daniela Shuffler | Vp, Head Of Product Design | Leadership |
Jesse Geiger | Associate Director, Brand Strategy & Integrated Marketing | Leadership |
Elena Madrigal | VP Of Global Tax And Chair Of Latinx@tkww Leadership Board | Leadership |
Cassandra Edwards | Director, Global Revenue Enablement Programs | Leadership |
Loredana Migotti | Italy Sales Director | Leadership |
Julie C. | Senior Director, Growth & Acquisition Marketing | Leadership |
420 more people are available in the full profile.
Complete people profiles for XO Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by XO Group
XO Group has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include GigMasters, Gojee and Hoppit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online wedding photo and video aggregation app | veri.com | New York, United States | 2006 | Sep 2017 | $3.5M | |
Event vendors and rentals are booked through a marketplace platform. | gigmasters.com | Norwalk, United States | 1997 | Oct 2015 | $8.5M | |
Online recipes from global bloggers are aggregated and personalized. | gojee.com | New York, United States | 2009 | Mar 2014 | •••• | |
Restaurant Search Engine based on ambience | hoppit.com | New York, United States | 2011 | Sep 2013 | •••• | |
An online community and Q&A platform for parenting is operated. | thebump.com | Phoenix, United States | 2008 | Feb 2008 | •••• |
Complete acquisition details for XO Group
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of XO Group
10 dated milestones of XO Group across 22 years, from founding to its latest funding, stage changes and deals.
- Founded XO Group is founded.
- Funding First funding round of $1.6M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $50.2M.
- Acquisition Acquires The Bump.
- Acquisition Acquires Hoppit.
- Acquisition Acquires Gojee.
- Acquisition Acquires GigMasters.
- Acquisition Acquires Veri.
- Exit Acquired by WeddingWire.
Web traffic of XO Group
Websites that share an audience with XO Group (xogroupinc.com).
Websites whose visitors overlap most with XO Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theknot.com | 100% | 20.3M | #2,909 | View details | |
weddingplans.livejournal.com | weddingplans.livejournal.com | 88% | – | ||
en.wikipedia.org | en.wikipedia.org | 36% | – | ||
topics.nytimes.com | topics.nytimes.com | 34% | – |
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Frequently Asked Questions about XO Group
XO Group was founded in 1996.
XO Group is headquartered in New York, United States. It is registered at New York, New York, United States.
XO Group is a funded company, having raised a total of $15M across 6 funding rounds to date. The company's 1st funding round was a Unspecified of $1.6M, raised on Sep 1996.
XO Group was founded in 1996 in New York, United States, and operates as a media company targeting couples. Brands such as The Knot, The Nest, and The Bump are published to address wedding planning, marriage, and pregnancy needs. Revenues are derived from online advertising, merchandising, registry services, and publishing activities. A user base exceeding 17.5 million is reported as of August 2016.
XO Group has made 5 acquisitions, including GigMasters, Gojee, and Hoppit.
XO Group has 4 investors. Key investors include WeddingWire, QVC, AOL, and HWVP.
Yes. XO Group was acquired by WeddingWire in September 2018.
Yes. XO Group publishes The Knot Wedding Planner, with over 1 million downloads.