About Yardley
Yardley is a company based in London (United Kingdom) founded in 1770. It operates as a B2C, and D2C. The company has 9 employees as of March 31, 2020. Yardley offers products and services including Daily Wear Perfume Combos, Eau De Parfum, Deo, Talc, and Soap. Yardley operates in a competitive market with competitors including fussy, Miller Harris, Creed Fragrance, Nirvana Brands and Sana Jardin, among others.
- Headquarter London, United Kingdom
- Employees 9 as on 31 Mar, 2020
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Yardley Of London Limited
- Date of Incorporation 13 Apr, 2007
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
9
as on Mar 31, 2020
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Products & Services of Yardley
Yardley offers a comprehensive portfolio of products and services, including Daily Wear Perfume Combos, Eau De Parfum, Deo, Talc, and Soap. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Combos of everyday perfumes for affordable daily use
High-quality perfumes for women and men
Deodorants for daily freshness and odor control
Talc powders for skin care and fragrance
Bath soaps with added scents and benefits
Funding Insights of Yardley
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Yardley
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yardley
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yardley Comparisons
Competitors of Yardley
Yardley operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as fussy, Miller Harris, Creed Fragrance, Nirvana Brands and Sana Jardin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Natural deodorant products are offered by the Fussy brand.
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| domain | founded_year | HQ Location |
Brand of perfumes and air care products
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| domain | founded_year | HQ Location |
Internet first band of luxury fragrance & perfumes
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| domain | founded_year | HQ Location |
Develops and distributes sustainable fragrance brands through collaborations with partners.
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| domain | founded_year | HQ Location |
Brand of fragrances
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yardley
Frequently Asked Questions about Yardley
When was Yardley founded?
Yardley was founded in 1770.
Where is Yardley located?
Yardley is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Yardley have?
As of Mar 31, 2020, the latest employee count at Yardley is 9.
What does Yardley do?
Yardley London India specializes in fragrances, perfumes, and personal care products such as talc, soaps, and deodorants. They operate an e-commerce platform for direct purchasing, featuring sales promotions, gift options, and delivery services. Based in India, they serve individual consumers through online orders, providing customer support via phone and email, with a focus on affordable and varied product lines.
Who are the top competitors of Yardley?
Yardley's top competitors include Creed Fragrance, fussy and Quintessence Fragrances.
What products or services does Yardley offer?
Yardley offers Daily Wear Perfume Combos, Eau De Parfum, Deo, Talc, and Soap.
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