About Yasso
Yasso is a company based in Boulder (United States) founded in 2009 was acquired by Unilever in June 2023.. Yasso has raised $12.61 million across 4 funding rounds from investors including Unilever and Castanea Partners. The company has 42 employees as of December 31, 2022. Yasso offers products and services including Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables. Yasso operates in a competitive market with competitors including Chobani, Icelandic Provisions, Dannon, Nounós Creamery and Ellenos Real Greek Yogurt, among others.
- Headquarter Boulder, United States
- Employees 42 as on 31 Dec, 2022
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Yasso, Inc.
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Products & Services of Yasso
Yasso offers a comprehensive portfolio of products and services, including Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Low-calorie bars made from Greek yogurt for healthy snacking options.
Greek yogurt bars with chocolate for flavored, nutritious treats.
Yogurt-based sandwiches as portable, low-calorie snack alternatives.
Bite-sized Greek yogurt snacks for quick, healthy consumption.
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Funding Insights of Yasso
Yasso has successfully raised a total of $12.61M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(19 Nov 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2017 | Amount | Series B - Yasso | Valuation |
investors |
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| Aug, 2015 | Amount | Series B - Yasso | Valuation |
investors |
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| Dec, 2014 | Amount | Series B - Yasso | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Yasso
Yasso has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever and Castanea Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Castanea Partners is focused on consumer brand investments.
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Founded Year | Domain | Location | |
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A global consumer goods business with diverse product offerings.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yasso
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yasso
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yasso Comparisons
Competitors of Yasso
Yasso operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chobani, Icelandic Provisions, Dannon, Nounós Creamery and Ellenos Real Greek Yogurt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Strained yogurt is produced by Chobani using natural ingredients.
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| domain | founded_year | HQ Location |
Icelandic skyr is produced and marketed by the company.
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| domain | founded_year | HQ Location |
Brand of flavoured yogurt
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| domain | founded_year | HQ Location |
Nounós Creamery was established as a yogurt brand in 2013.
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| domain | founded_year | HQ Location |
Real Greek yogurt is produced and supplied in various flavors.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yasso
Frequently Asked Questions about Yasso
When was Yasso founded?
Yasso was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Where is Yasso located?
Yasso is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Is Yasso a funded company?
Yasso is a funded company, having raised a total of $12.61M across 4 funding rounds to date. The company's 1st funding round was a Series B of $2.5M, raised on Nov 19, 2013.
How many employees does Yasso have?
As of Dec 31, 2022, the latest employee count at Yasso is 42.
What does Yasso do?
Yasso was founded in 2009 in Boulder, United States, and operates in the food manufacturing sector. Probiotics-infused frozen Greek yogurt bars and candy bars are produced, with 13 flavors available for the bars and 2 for the candy category. Real Greek yogurt, rBST-free milk, and natural sweeteners are incorporated as all-natural ingredients. Distribution occurs through various retail channels, including Walmart and Costco.
Who are the top competitors of Yasso?
Yasso's top competitors include Chobani, Painterland Sisters and Dannon.
What products or services does Yasso offer?
Yasso offers Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables.
Who are Yasso's investors?
Yasso has 2 investors. Key investors include Unilever, and Castanea Partners.