About Yasso
Yasso is a Consumer company based in Boulder (United States) founded in 2009, and was acquired by Unilever in June 2023. Probiotic frozen Greek yogurt bars and candy bars are manufactured. Yasso has raised $12.61 million across 4 funding rounds from investors including Unilever and Castanea Partners. The company has 42 employees. Its website yasso.com draws about 64 thousand monthly visits. Yasso offers products and services including Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables. Its focus areas include Food and Agriculture, Food Processing, Food Ingredients and Speciality Ingredients. Its legal entity is YASSO, INC. Its competitors include Chobani, Icelandic Provisions and Dannon; 2 of its 3 listed competitors have raised funding.
Company details
Yasso was founded in 2009 in Boulder, United States, and operates in the food manufacturing sector. Probiotics-infused frozen Greek yogurt bars and candy bars are produced, with 13 flavors available for the bars and 2 for the candy category. Real Greek yogurt, rBST-free milk, and natural sweeteners are incorporated as all-natural ingredients. Distribution occurs through various retail channels, including Walmart and Costco.
Products & Services of Yasso
Yasso offers a comprehensive portfolio of products and services, including Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables.
Low-calorie bars made from Greek yogurt for healthy snacking options.
Greek yogurt bars with chocolate for flavored, nutritious treats.
Yogurt-based sandwiches as portable, low-calorie snack alternatives.
Bite-sized Greek yogurt snacks for quick, healthy consumption.
Funding Insights of Yasso
Yasso has successfully raised a total of $12.61M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.61M
- Total Rounds 4
- First Round $4M
(Nov 2013)
- Investors Count 1
All 4 funding rounds of Yasso with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | Series B | – | – | ||
| Aug 2015 | $6.11M | Series B | – | – | – |
| Dec 2014 | $2.5M | Series B | – | – | – |
| Nov 2013 | $4M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Yasso
Yasso has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever and Castanea Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Castanea Partners is focused on consumer brand investments. | castaneapartners.com | Newton, United States | ||
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Yasso
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- Complete investor list
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People of Yasso
23 people are tracked at Yasso (16 in leadership, 7 in team); the tracked headcount is 42.
| Name | Role | Group |
|---|---|---|
Jo Ann Greenberg | VP Technical Services | Leadership |
Jessica Moore | Director of Natural Sales | Leadership |
Anna Foley | Director of Marketing | Leadership |
Anne Schinbeckler | Director, National Accounts | Leadership |
Travis Pasternak | Regional Sales Director | Leadership |
Jennifer Jenkins | Senior Director of Business Development | Leadership |
Ryan Sarnicola | Director Sales Finance | Leadership |
Ashley Clark | Director of National Accounts | Leadership |
Craig Shiesley | Chief Executive Officer | Leadership |
Kelsey Gill | Director of Marketing | Leadership |
Peter Riccio | Chief Financial Officer | Leadership |
Selina Morse | Creative Director | Leadership |
Shani Ting | Chief Strategy & Integration Officer | Leadership |
Brian Phillips | Sr. Vice President Sales | Leadership |
Robert Machado | Chief Supply Chain Officer | Leadership |
Samuel Martin | Chief Revenue and Marketing Officer (CRMO) | Leadership |
Abigail Hursh | Integrated Marketing Associate | Team |
Lisa Larkin | Senior Manager, Category Management and Customer Marketing | Team |
Jack Malley | Financial Planning and Analysis Manager | Team |
Tim Halliday | Sales Operations Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Yasso
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Yasso
5 dated milestones of Yasso across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Yasso is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B,.
- Exit Acquired by Castanea Partners.
- Exit Acquired by Unilever.
Competitors of Yasso
Yasso has 3 listed competitors in our database, 2 of them funded. They include Chobani, Icelandic Provisions and Dannon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chobani.com | 2005 | Norwich, United States | $650M | 2,267 | Strained yogurt is produced by Chobani using natural ingredients. | |
| icelandicprovisions.com | 2015 | New York, United States | $55.96M | 11 | Icelandic skyr is produced and marketed by the company. | |
| dannon.com | 1942 | Pittston, United States | 5,094 | Brand of flavoured yogurt |
Detailed competitors of Yasso
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Yasso
The website of Yasso (yasso.com) receives about 64.2K visits a month.
- Monthly visits64.2K
▼ 28.5% vs previous month
Websites whose visitors overlap most with Yasso. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dillons.com | dillons.com | 100% | #32,660 | – | |
| shipt.com | 96% | 3.5M | #13,462 | View details | |
| kemps.com | 95% | 20.5K | #1,276,476 | View details | |
| oikosyogurt.com | 95% | 4.4K | #4,072,889 | View details | |
theimpulsivebuy.com | theimpulsivebuy.com | 95% | #215,375 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for Yasso
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- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food Processing
3 companies that operate in the same segment as Yasso (Food Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Coffee, tea, and extract beverage solutions are provided globally. | 2009 | North Little Rock, Arkansas, United States | USD 17 M | USD 1.19 B | 1,410 | |
Multi-category food products are produced and distributed globally. | 1866 | Minneapolis, Minnesota, United States | USD 18.42 B | 33,000 |
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Related news about Yasso
Complete news archive for Yasso
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Frequently Asked Questions about Yasso
Yasso was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Yasso is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Yasso is a funded company, having raised a total of $12.61M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Nov 2013.
Yasso has 42 employees.
Yasso was founded in 2009 in Boulder, United States, and operates in the food manufacturing sector. Probiotics-infused frozen Greek yogurt bars and candy bars are produced, with 13 flavors available for the bars and 2 for the candy category. Real Greek yogurt, rBST-free milk, and natural sweeteners are incorporated as all-natural ingredients. Distribution occurs through various retail channels, including Walmart and Costco.
Yasso's top competitors include Chobani, Dannon and Icelandic Provisions.
Yasso offers Frozen Greek Yogurt Bars, Chocolate Crunch Bars, Sandwiches, and Poppables.
Yasso has 2 investors. Key investors include Unilever, and Castanea Partners.
Yasso operates through Yasso, Inc..
Yes. Yasso was acquired by Unilever in June 2023.