About Yellow Chimes
Yellow Chimes is a Retail company based in Bengaluru (India) founded in 2014 by Anuj Khemka and Megha Mittal, and was acquired by GlobalBees in November 2021. Artificial jewelry is offered online for men and women. The company has 16 employees. Its website yellowchimes.com draws about 19 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include Voylla, Sukkhi Fashion Jewellery and Rubans; 3 of its 3 listed competitors have raised funding.
Company details
Yellow Chimes was established in 2014 in Bengaluru, India, as an internet-first brand in the artificial jewelry sector. Products such as earrings, bracelets, chain pendants, and cufflinks are provided for men and women through the online domain yellowchimes.com. The company is co-founded by Anuj Khemka and Megha Mittal, with operations focused on e-commerce delivery in the Indian market.
- Headquarters Bengaluru, India
- Employees 16
- Founders Anuj Khemka, Megha Mittal
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website yellowchimes.com
- Social X Facebook
- Acquired by GlobalBees (Nov 2021)
- Annual Revenue$10.09 M (USD)-33as on Mar 31, 2023
- Net Profit-$766.19 K (USD)80as on Mar 31, 2023
- EBITDA-$259.18 K (USD)88as on Mar 31, 2023
- Investors
- Employee Count16
- Acquired byGlobalBees
(Nov 2021)
Associated legal entities of Yellow Chimes
Yellow Chimes is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Merhaki Foods And Nutrition Private Limited CIN U24100RJ2017PTC059188 | Active | 27 Sep 2017 | Jaipur, Rajasthan | ₹484 Cr | 166 | 4 | View details |
| Globalbees Brands Private Limited CIN U24299DL2021PTC380760 | Active | 03 May 2021 | New Delhi, Delhi | ₹50.5 Cr | 178 | 9 | View details |
| Daniel Estasi Llp CIN AAK-6361 | Active | 20 Sep 2017 | Bangalore, Karnataka | ₹18.7 Cr | 26 | 3 | View details |
Investors in Yellow Chimes
Yellow Chimes has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GlobalBees.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Direct-to-consumer brands are built and scaled through a technology platform. | 2021 | globalbees.com | Delhi, India |
Investor details for Yellow Chimes
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Board of directors of Yellow Chimes
The boards of the 3 registered companies of Yellow Chimes currently have 11 directors; the longest-serving is Sunita, appointed in 2017. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sunita DIN 07865329 | Designated Partner | 20 Sep 2017 | 9 yrs 1 mo | Daniel Estasi Llp |
| Megha Mittal DIN 07865325 | Designated Partner | 20 Sep 2017 | 9 yrs 1 mo | Daniel Estasi Llp |
| Anuj Khemka DIN 08332935 | Designated Partner | 07 Feb 2019 | 7 yrs 8 mo | Daniel Estasi Llp |
| Supam Satyanarayan Maheshwari DIN 01730685 | Director | 03 May 2021 | 5 yrs 5 mo | Globalbees Brands Private Limited, Merhaki Foods And Nutrition Private Limited |
| Kshitij Pankaj Sheth DIN 00125058 | Director | 20 Jul 2021 | 5 yrs 3 mo | Globalbees Brands Private Limited |
| Robin Vijan DIN 11086018 | Company Secretary | 13 Oct 2021 | 5 yrs | Globalbees Brands Private Limited |
| Neeraj Sagar DIN 09475452 | Director | 12 Dec 2023 | 2 yrs 10 mo | Globalbees Brands Private Limited |
| Rohit Goyal DIN 10558167 | Director | 27 Jun 2024 | 2 yrs 4 mo | Merhaki Foods And Nutrition Private Limited |
| Anuj Jain DIN 11077148 | CEO | 24 Apr 2025 | 1 yr 6 mo | Globalbees Brands Private Limited, Merhaki Foods And Nutrition Private Limited |
| Gautam Sharma DIN 08776136 | Director | 01 May 2025 | 1 yr 5 mo | Globalbees Brands Private Limited |
| Manjula Ajaykumar Rao DIN 05121654 | Additional Director | 24 Jun 2025 | 1 yr 4 mo | Merhaki Foods And Nutrition Private Limited |
People of Yellow Chimes
2 people are tracked at Yellow Chimes (2 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Yellow Chimes
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Financials of Yellow Chimes
Figures of Daniel Estasi Llp, the primary company behind Yellow Chimes, for FY 2020. Revenue was ₹18.70 Cr (+36% year on year).
- ₹18.70 CrRevenue · FY 2020 · +36% YoY
- 26Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Daniel Estasi Llp are on its company page.
Detailed financial statements for Yellow Chimes
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Timeline of Yellow Chimes
2 dated milestones of Yellow Chimes across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Yellow Chimes is founded.
- Exit Acquired by GlobalBees.
Competitors of Yellow Chimes
Yellow Chimes has 3 listed competitors in our database, 3 of them funded. They include Voylla, Sukkhi Fashion Jewellery and Rubans.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| voylla.com | 2013 | Jaipur, India | $27.82M | 139 | Jewelry and fashion accessories are offered online by Voylla. | |
| sukkhi.com | 2012 | Mumbai, India | $9.56M | 38 | Online retailing of Indian ethnic and fashion jewelry is conducted. | |
| rubans.in | 2014 | Bengaluru, India | $2.58M | 55 | Fashion and imitation jewelry are sold via an online platform. |
Detailed competitors of Yellow Chimes
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Web traffic of Yellow Chimes
The website of Yellow Chimes (yellowchimes.com) receives about 19.5K visits a month.
- Monthly visits19.5K
▲ 93.3% vs previous month
Websites whose visitors overlap most with Yellow Chimes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blackmambajewellery.com | blackmambajewellery.com | 100% | #269,967 | – | |
| salty.co.in | 95% | 1.1M | #48,734 | View details | |
| silvermerc.com | 94% | #1,568,672 | View details | ||
| dripproject.co | 93% | 45K | View details | ||
| priyaasi.com | 92% | 42.1K | #877,976 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yellow Chimes
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Yellow Chimes (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Related news about Yellow Chimes
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Frequently Asked Questions about Yellow Chimes
Yellow Chimes was founded in 2014.
Yellow Chimes is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Yellow Chimes has 16 employees.
Annual revenue of Yellow Chimes is $10.09M as on Mar 31, 2023.
Yellow Chimes was established in 2014 in Bengaluru, India, as an internet-first brand in the artificial jewelry sector. Products such as earrings, bracelets, chain pendants, and cufflinks are provided for men and women through the online domain yellowchimes.com. The company is co-founded by Anuj Khemka and Megha Mittal, with operations focused on e-commerce delivery in the Indian market.
Yellow Chimes's top competitors include Voylla, Sukkhi Fashion Jewellery and Rubans.
Yellow Chimes has 1 investor. Key investors include GlobalBees.
Yellow Chimes is associated with 3 legal entities: Daniel Estasi Llp, Globalbees Brands Private Limited, Merhaki Foods And Nutrition Private Limited.
Yes. Yellow Chimes was acquired by GlobalBees in November 2021.
The legal entities of Yellow Chimes currently have 12 directors, including Anuj Khemka, Sunita, Megha Mittal and others.