About YellowBrix
YellowBrix is a Business Services company based in Arlington (United States) founded in 1997, and was acquired by AcquireMedia in June 2013. Real-time content analysis and sentiment evaluation are offered by YellowBrix. YellowBrix has raised $28 million across 3 funding rounds from investors including AcquireMedia and Holland Capital. YellowBrix has completed 3 acquisitions, including Marketwatch, Screaming Media and iSyndicate. Its focus areas include Marketing Services and Content Marketing Agencies. Its competitors include VaynerMedia and BORN Group.
Company details
YellowBrix is a company offering content management solutions. It analyses real-time, industry-specific content based on its outreach to companies, people, products, topics, brands, and reputations. Based on this analysis, the company undergoes sentiment analysis to validate the weight of positive or negative content in blogs and articles. This enables content service providers in better decision making to increase their revenue and to acquire new customers retain current customers.
- Headquarters Arlington, United States
- Stage Acquired
- SectorsBusiness Services
- Website yellowbrix.com
- Social LinkedIn
- Acquired by AcquireMedia (Jun 2013)
- Total Equity Funding$28M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series C
Feb 2001
- InvestorsAcquireMedia
& 1 more
- Investments & AcquisitionsMarketwatch
& 2 more
- Acquired byAcquireMedia
(Jun 2013)
Funding Insights of YellowBrix
YellowBrix has successfully raised a total of $28M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $8 million completed in February 2001. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28M
- Total Rounds 3
- Last Round Series C — $8M
- First Round $2.5M
(Nov 1999)
- Investors Count 1
All 3 funding rounds of YellowBrix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2001 | $8M | Series C | – | – | |
| May 2000 | $20M | Series C | – | – | – |
| Nov 1999 | $2.5M | Unspecified | – | – | – |
2 investors in total: 2 institutional.
Investors in YellowBrix
YellowBrix has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include AcquireMedia and Holland Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Holland Capital is engaged in venture and growth investments. | 1981 | hollandcapital.nl | Amsterdam, Netherlands | |
News aggregation and real-time distribution services are provided to professionals. | 2001 | acquiremedia.com | Roseland, United States |
Investor details for YellowBrix
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- Complete investor list
- Round participation
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People of YellowBrix
1 people are tracked at YellowBrix (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Hoppmann | CEO | Leadership |
Complete people profiles for YellowBrix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by YellowBrix
YellowBrix has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Marketwatch, Screaming Media and iSyndicate.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Business and finance news is delivered through an online platform. | screamingmedia.com | San Francisco, United States | 1997 | Sep 2009 | •••• | |
Design services for graphics, websites, marketing, and printing are offered. | screamingmedia.co.uk | Swindon, United Kingdom | 1972 | Sep 2009 | •••• | |
Provider of print & publishing services | isyndicate.com | San Francisco, United States | 1996 | Jun 2001 | •••• |
Complete acquisition details for YellowBrix
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of YellowBrix
7 dated milestones of YellowBrix across 16 years, from founding to its latest funding, stage changes and deals.
- Founded YellowBrix is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series C, of $8.0M.
- Acquisition Acquires iSyndicate.
- Acquisition Acquires Screaming Media.
- Acquisition Acquires Marketwatch.
- Exit Acquired by AcquireMedia.
Competitors of YellowBrix
YellowBrix has 2 listed competitors in our database. They include VaynerMedia and BORN Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vaynermedia.com | 2009 | New York, United States | Brand consulting agency | |||
| borngroup.com | 2001 | New York, United States | Design agency |
Detailed competitors of YellowBrix
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of YellowBrix
Websites that share an audience with YellowBrix (yellowbrix.com).
Websites whose visitors overlap most with YellowBrix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
redinews.com | redinews.com | 100% | #1,201,445 | – | |
freenewsfeed.newsfactor.com | freenewsfeed.newsfactor.com | 90% | – | ||
newsfeedmaker.com | newsfeedmaker.com | 87% | – | ||
allheadlinenews.com | allheadlinenews.com | 87% | – | ||
newsiness.com | newsiness.com | 87% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for YellowBrix
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as YellowBrix (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Yellowbrix
Complete news archive for YellowBrix
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about YellowBrix
YellowBrix was founded in 1997 and raised its 1st funding round 2 years after it was founded.
YellowBrix is headquartered in Arlington, United States. It is registered at Arlington, Virginia, United States.
YellowBrix is a funded company, having raised a total of $28M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $2.5M, raised on Nov 1999.
YellowBrix is a company offering content management solutions. It analyses real-time, industry-specific content based on its outreach to companies, people, products, topics, brands, and reputations. Based on this analysis, the company undergoes sentiment analysis to validate the weight of positive or negative content in blogs and articles. This enables content service providers in better decision making to increase their revenue and to acquire new customers retain current customers.
YellowBrix's top competitors include VaynerMedia and BORN Group.
YellowBrix has made 3 acquisitions, including Marketwatch, Screaming Media, and iSyndicate.
YellowBrix has 2 investors. Key investors include AcquireMedia, and Holland Capital.
Yes. YellowBrix was acquired by AcquireMedia in June 2013.