YNAB

Lehi, United States Founded: 2004 • Age: 22 yrs
Budgeting app for tracking expenses, planning finances, and reducing money stress.

About YNAB

YNAB is a company based in Lehi (United States) founded in 2004. It operates as a SaaS and B2C. YNAB offers products and services including YNAB App and YNAB Method. YNAB operates in a competitive market with competitors including Clara, Expensify, Clarity Money, Sift wallet and Olivia AI, among others.

Products & Services of YNAB

YNAB offers a comprehensive portfolio of products and services, including YNAB App and YNAB Method.

YNAB App
Budgeting Software

App for managing personal finances and tracking expenses.

YNAB Method
Financial Planning

System for assigning budgets and reducing money stress.

Apps and channels of YNAB

its YouTube channel YNAB has 159K subscribers and 30 videos.

YNAB
YouTube 159K subscribers 30 videos Howto & Style
Open channel

Videos from YNAB

The most watched videos on YNAB's YouTube channel, YNAB (159K subscribers). Click a video to play it here.

This 1948 Film Taught Me More Than MOST Finance Books
397.7K views
We Need to Talk About Caleb Hammer
35.7K views
Get Started with YNAB (2025)
22.1K views
The Most Refreshing Money Book I've Read in YEARS
20.7K views

More on YNAB.

People of YNAB

14 people are tracked at YNAB (4 in leadership, 10 in team).

NameRoleGroup
Todd Curtis
CEOLeadership
Lindsey Bickel Burgess
Chief Marketing OfficerLeadership
Angela Marshall
Head Of SupportLeadership
Sebastian Hubrich
Head Of TechnologyLeadership
Stuart Kent
Senior Android DeveloperTeam
Michele Wyngard
Documentation ManagerTeam
Benjamin I.
Senior Manager, Responsive SupportTeam
Reema al-Zaben
Marketing Operations LeadTeam
Veronica Brashler
Marketing Manager, WellnessTeam
Ben Callis
Senior Ios DeveloperTeam
Rachel Wong
Content Team LeadTeam
Caitlin Parnell
Customer Support ManagerTeam
Graham C.
Engineering ManagerTeam
Natalie Sterling
Support Group Programs ManagerTeam
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Complete people profiles for YNAB

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
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Competitors of YNAB

YNAB operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clara, Expensify, Clarity Money, Sift wallet and Olivia AI, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
claralabs.com2014San Francisco, United States$11.75M21
Meetings are scheduled using AI by adding Clara to emails.
expensify.com2008San Francisco, United States$27.75M133
Cloud-based expense management solutions are offered for business travelers.
claritymoney.com2016New York, United States$14.5M–
Insights into personal finances are delivered via a mobile platform.
siftwallet.com2015San Francisco, United States$1.67M–
Credit card benefits tracker
olivia.ai2015San Francisco, United States$6.43M–
Personal finances are managed and optimized by AI-driven insights.
startstackin.com2017Los Angeles, United States$18.74M6
App-based platform for managing finances with custom coaching and expert support
pennyapp.io2015San Francisco, United States$1.32M–
Personal expenses are tracked and analyzed via chat-based interface.
quicken.com1983Menlo Park, United States–112
Online finance and expense management is facilitated by software.
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Detailed competitors of YNAB

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of YNAB

The website of YNAB (ynab.com) receives about 7.4M visits a month and ranks #6,528 among all websites worldwide, #420 in Banking Credit and Lending.

  • Monthly visits
    7.4M

    ▲ 8.7% vs previous month

  • Unique visitors
    911.2K

    per month

  • Global rank
    #6,528

    among all websites

  • Category rank
    #420

    Finance · Banking Credit and Lending

Similar websites

Websites whose visitors overlap most with YNAB. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
rocketmoney.com
100%
4.6M#12,381View details
yodlee.com
85%
1.5M#40,063View details
pocketguard.com
82%
141K#255,692View details
mrcooper.com
80%
4.9M#10,964View details
marcus.com
79%
5.1M#12,048View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 24 similar websites and full traffic analytics for YNAB

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 24 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Ynab

Premium access

Complete news archive for YNAB

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to YNAB

10 companies that operate in the same segment as YNAB (Investment & Financial Technology), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Commission-free trading and investment services are provided by Robinhood.
2013Menlo Park, California, United StatesUSD 5.73 BUSD 2.98 B2,300
Online exchange platform for cryptocurrency
2017Ta Xbiex, MaltaUSD 2.02 B––
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs
2007Tel Aviv, IsraelUSD 422.94 MUSD 925.73 M–
Financial data and investment advisory tools are offered online.
1984Chicago, Illinois, United StatesUSD 91 MUSD 351.25 K6
App-based brokerage stock trading platform
1996Mumbai, Maharashtra, IndiaUSD 38.41 MUSD 548.9 M3,830
App-based platform for spare change investment
2012Irvine, California, United StatesUSD 587.84 M––
Smart investment portfolios are offered via an online platform.
2015Bengaluru, Karnataka, IndiaUSD 121.05 MUSD 635.51 K231
App-based automated investment and retirement planning platform
2010New York, New York, United StatesUSD 335 M––
Money Forward is engaged in providing financial technology solutions.
2012Minato, Tokyo, JapanUSD 42.9 MUSD 322.51 M2,600
Wealth management solutions are delivered for investment advisors.
2009Mountain View, California, United StatesUSD 759.1 M––
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Frequently Asked Questions about YNAB

YNAB was founded in 2004.

YNAB is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.

YNAB offers a mobile app and method for personal finance management, teaching users to assign every dollar a purpose and make intentional spending decisions. It includes features like expense tracking, goal setting, and a free trial period. Based in locations such as Australia, it serves individual consumers and helps reduce financial stress through simple habits. The app provides tools for saving money and achieving long-term goals without promotional hype.

YNAB's top competitors include Expensify, Quicken and Sift wallet.

YNAB offers YNAB App and YNAB Method.

The website of YNAB receives about 7.4 million visits a month and ranks #6,528 among all websites worldwide.

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