About YourToken
YourToken is a Technology company based in Delhi (India) founded in 2023 by Sahil Singh, Puneet Singh Nanda, and Pulkit Vyas. It provides personalized loyalty tools for brands to enhance engagement and retention. It operates on a B2B and SaaS model. YourToken offers products and services including Loyalty Program, Custom Nudges, Gamification, and Referral Programs. Its focus areas include FinTech, Engagement Tech, Reward Systems and Personalized Incentives. Its legal entity in India is Repcus Labs Pvt. Ltd (U62013UP2023PTC181685). Its competitors include SuperShare, Topguest, Fanzy, Chirpify and Award Pool and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
YourToken is a platform that enables businesses to create tailored loyalty programs with modules like custom nudges and gamification. It integrates with e-commerce systems to track conversions, incentivize customers through rewards, and reduce churn. The service focuses on personalized campaigns to increase repeat purchases and foster long-term relationships, supporting growth in retail environments.
- Headquarters Delhi, India
- Founders Sahil Singh, Puneet Singh Nanda, Pulkit Vyas
- SectorsTechnology
- Website yourtoken.io
- Legal Name Repcus Labs Pvt. Ltd.
- Date of Incorporation 08 May, 2023
- Jurisdiction Noida, Uttar Pradesh, India
Associated legal entities of YourToken
YourToken operates through Repcus Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Repcus Labs Private Limited CIN U62013UP2023PTC181685 | Active | 08 May 2023 | Noida, Uttar Pradesh | – | – | 4 | View details |
Products & Services of YourToken
YourToken offers a comprehensive portfolio of products and services, including Loyalty Program, Custom Nudges, Gamification, and Referral Programs.
Build customizable programs tailored to brand needs
Deliver personalized notifications to customers
Drive retention through interactive elements
Encourage marketing via customer referrals
Board of directors of Repcus Labs Private Limited (YourToken)
Repcus Labs Private Limited is the primary company behind YourToken. The board of Repcus Labs Private Limited currently have 4 directors; the longest-serving is Anupam Kaur Nanda, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anupam Kaur Nanda DIN 10153148 | Director | 08 May 2023 | 3 yrs 5 mo | Repcus Labs Private Limited |
| Puneet Singh Nanda DIN 10153149 | Director | 08 May 2023 | 3 yrs 5 mo | Repcus Labs Private Limited |
| Pulkit Vyas DIN 10339049 | Director | 20 Aug 2024 | 2 yrs 1 mo | Repcus Labs Private Limited |
| Sahil Singh DIN 10745847 | Director | 20 Aug 2024 | 2 yrs 1 mo | Repcus Labs Private Limited |
People of YourToken
3 people are tracked at YourToken (3 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for YourToken
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of YourToken
YourToken has 9 listed competitors in our database, 7 of them funded. They include SuperShare, Topguest, Fanzy, Chirpify and Award Pool, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ssup.co | 2018 | Bengaluru, India | $8.1M | 46 | Platform offering rewards to customers for sharing content | |
| topguest.com | 2010 | San Francisco, United States | $2.1M | – | Loyalty points are earned through social media check-ins. | |
| fanzy.com | 2011 | San Francisco, United States | $1.37M | – | Offers an enterprise social platform for loyalty and referral programs to enhance customer engagement. | |
| chirpify.com | 2012 | Portland, United States | $8.9M | 2 | Delivers social media engagement and loyalty solutions for businesses. | |
| awardpool.com | 2020 | Toronto, Canada | $2.3M | – | Platform offering software to engage fans | |
| popdeem.com | 2012 | Dublin, Ireland | $1.46M | – | Social media based affiliate marketing tool | |
| ds-em.com | 2019 | Delhi, India | – | – | Social media app for sharing statuses and earning points to convert into money. | |
| grabbr.com | 2015 | Franklin, United States | $3.25M | – | B2C customer advocacy solutions are delivered through referral campaigns. | |
| manumatix.com | 2009 | San Francisco, United States | – | – | Provider of cloud-based marketing campaigns for enterprises |
Detailed competitors of YourToken
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Loyalty & Engagement Platforms
10 companies that operate in the same segment as YourToken (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based marketing platform for e-tailers | 2011 | New York, New York, United States | USD 436 M | – | 756 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | 428 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about YourToken
YourToken was founded in 2023.
YourToken is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
YourToken is a platform that enables businesses to create tailored loyalty programs with modules like custom nudges and gamification. It integrates with e-commerce systems to track conversions, incentivize customers through rewards, and reduce churn. The service focuses on personalized campaigns to increase repeat purchases and foster long-term relationships, supporting growth in retail environments.
YourToken's top competitors include SuperShare, Award Pool and Grabbr.
YourToken offers Loyalty Program, Custom Nudges, Gamification, and Referral Programs.
YourToken operates through Repcus Labs Private Limited.
The legal entities of YourToken currently have 4 directors, including Pulkit Vyas, Sahil Singh, Anupam Kaur Nanda and others.