About Zaina
Zaina is a Consumer company based in Delhi (India) founded in 2020. It offers handcrafted pashmina shawls and Kashmiri home decor items for sale online. It operates on a D2C model in Consumer and Industrial Goods & Manufacturing sectors. Its Indian entity Ctok Design Solutions Private Limited reported revenue of ₹7.3 Lakh. Zaina offers products and services including Pashmina Shawls, Cushion Covers, Rugs, and Gift Card. Its focus areas include Home Decor, Accessories, Cushion Covers and Handicrafts. Its competitors include Frido, Jaypore and Karghewale; 2 of its 3 listed competitors have raised funding.
Company details
Zaina by CtoK specializes in handcrafted products from Kashmir, including pashmina shawls, cushion covers, rugs, and home accents. They operate an online platform to sell these items directly to consumers, supporting local artisans and preserving traditional crafts. Based in India, they focus on quality craftsmanship and global accessibility, providing cultural heritage items without intermediaries.
- Headquarters Delhi, India
- Employees 1
- SectorsConsumerIndustrial Goods & Manufacturing
- Email••••••••
- Website zainabyctok.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Ctok Design Solutions Private Limited
- Date of Incorporation 20 Jun, 2020
- Jurisdiction Delhi, India
- Annual Revenue₹7.3 Lakh
FY 2025 · -54% YoY
- Net Loss-₹5.8 Lakh
FY 2025 · -81% margin
- EBITDA-₹5.6 Lakh
FY 2025 · -78% margin
- Employee Count1
Associated legal entities of Zaina
Zaina operates through Ctok Design Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ctok Design Solutions Private Limited CIN U74999DL2020PTC365058 | Active | 20 Jun 2020 | Delhi, Delhi | ₹0.1 Cr | 6 | View details |
Products & Services of Zaina
Zaina offers a comprehensive portfolio of products and services, including Pashmina Shawls, Cushion Covers, Rugs, and Gift Card.
Handcrafted shawls made from fine Kashmiri wool for warmth.
Embroidered covers for enhancing household furnishings.
Traditional rugs crafted for floor covering and aesthetics.
Digital cards for purchasing handcrafted items online.
Apps and channels of Zaina
its YouTube channel Commitment to Kashmir CtoK has 91 subscribers and 13 videos.
Videos from Zaina
The most watched videos on Zaina's YouTube channel, Commitment to Kashmir CtoK (91 subscribers). Click a video to play it here.
More on Commitment to Kashmir CtoK.
Board of directors of Ctok Design Solutions Private Limited (Zaina)
Ctok Design Solutions Private Limited is the primary company behind Zaina. The board of Ctok Design Solutions Private Limited currently have 6 directors; the longest-serving is Shruti Jagota Mittal, appointed in 2020. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shruti Jagota Mittal DIN 08768025 | Director | 20 Jun 2020 | 6 yrs 4 mo | Ctok Design Solutions Private Limited |
| Shradha Gunsola DIN 08768026 | Director | 20 Jun 2020 | 6 yrs 4 mo | Ctok Design Solutions Private Limited |
| Nikhat Laila Tyabji DIN 01804949 | Director | 06 Aug 2020 | 6 yrs 2 mo | Ctok Design Solutions Private Limited |
| Manjari Nirula DIN 00153056 | Director | 06 Aug 2020 | 6 yrs 2 mo | Ctok Design Solutions Private Limited |
| Gulshan Nanda DIN 00894834 | Director | 06 Aug 2020 | 6 yrs 2 mo | Ctok Design Solutions Private Limited |
| Ram Gita DIN 00878073 | Director | 06 Aug 2020 | 6 yrs 2 mo | Ctok Design Solutions Private Limited |
Financials of Zaina
Figures of Ctok Design Solutions Private Limited, the primary company behind Zaina, for FY 2025. Revenue was ₹7.3 Lakh (-54% year on year). Net loss was -₹5.8 Lakh (-81% margin). EBITDA was -₹5.6 Lakh (-78% margin). Revenue has grown at a compounded annual rate of -37% over three years.
- ₹7.3 LakhRevenue · FY 2025 · -54% YoY
- -₹5.8 LakhNet loss · -81% margin
- -₹5.6 LakhEBITDA · -78% margin
- ₹10 LakhPaid-up capital
- -37%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Ctok Design Solutions Private Limited are on its company page.
Detailed financial statements for Zaina
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Zaina
Zaina has 3 listed competitors in our database, 2 of them funded. They include Frido, Jaypore and Karghewale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myfrido.com | 2015 | Pune, India | $23.24M | 271 | Ergonomic products for pain relief and posture support are provided. | |
| jaypore.com | 2011 | Delhi, India | $7.86M | 189 | Handcrafted and artisanal products are sold via an e-commerce platform. | |
| karghewale.com | 2020 | Khargone, India | 18 | Handlooms and crafts apparel are retailed for the fashion industry. |
Detailed competitors of Zaina
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Top companies in Home & Living Products
3 companies that operate in the same segment as Zaina (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Zaina
Zaina was founded in 2020.
Zaina is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Zaina has 1 employees.
The primary company behind Zaina, Ctok Design Solutions Private Limited, reported revenue of ₹7.3 Lakh for FY 2025, down 54% year on year.
Zaina by CtoK specializes in handcrafted products from Kashmir, including pashmina shawls, cushion covers, rugs, and home accents. They operate an online platform to sell these items directly to consumers, supporting local artisans and preserving traditional crafts. Based in India, they focus on quality craftsmanship and global accessibility, providing cultural heritage items without intermediaries.
Zaina's top competitors include Frido, Jaypore and Karghewale.
Zaina offers Pashmina Shawls, Cushion Covers, Rugs, and Gift Card.
Zaina operates through Ctok Design Solutions Private Limited.
The legal entities of Zaina currently have 6 directors, including Nikhat Laila Tyabji, Manjari Nirula, Gulshan Nanda and others.