About Zecco
Zecco is a Technology company based in San Francisco (United States) founded in 2006, and was acquired by Ally in May 2012. Online brokerage services for stock trading and investing are provided. Zecco has raised $35 million across 3 funding rounds from investors including Ally and Marcel Boekhoorn. The company has 10,319 employees. Its focus areas include FinTech, Investment Tech, Online Trading Platforms and Stocks. Its competitors include Public, Interactive Brokers and TD Ameritrade; 1 of its 3 listed competitors has raised funding.
Company details
Zecco.com (Zecco Holdings, Inc) is an online investing company. Investors on Zecco.com have access to Zecco Trading, its stock option, mutual fund and bond trading platform. Also operates a financial community, ZeccoShare, where members can share investing ideas and view others verified trades and performance taken directly from the brokerage. Zecco Trading initially provided customers with commission free stock trade. However, since March 2011, Zecco Trading no longer provides customers with free stock trades. In May 2012, Online investing companies Zecco and TradeKing have merged. The combined company and offering have continued under the TradeKing brand at www.tradeking.com.
Funding Insights of Zecco
Zecco has successfully raised a total of $35M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in November 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 3
- Last Round Series B β $25M
- First Round $4M
(Jan 2006)
- Investors Count 1
All 3 funding rounds of Zecco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2007 | $25M | Series B | β | β | β |
| Nov 2006 | $6M | Series A | β | Marcel Boekhoorn | β |
| Jan 2006 | $4M | Seed | β | β | β |
2 investors in total: 1 institutional and 1 angel.
Investors in Zecco
Zecco has secured backing from 2 investors, including angel and institutional investors. Prominent investors backing the company include Ally and Marcel Boekhoorn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Banking, auto finance, investment, and insurance services are provided. | 1919 | ally.com | Detroit, United States | |
MB Marcel Boekhoorn | Dutch billionaire investor, active in India via angel investments and private equity. | unknown_cdccb902409b4621b |
Investor details for Zecco
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Zecco
4 dated milestones of Zecco across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Zecco is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $25.0M.
- Exit Acquired by Ally.
Competitors of Zecco
Zecco has 3 listed competitors in our database, 1 of them funded. They include Public, Interactive Brokers and TD Ameritrade.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| public.com | 2019 | New York, United States | $420.58M | Multi-asset investments are facilitated for individual users through a platform. | ||
| interactivebrokers.com | 1977 | Greenwich, United States | 2,932 | Provider of online brokerage services and trading platforms | ||
| tdameritrade.com | 1994 | Omaha, United States | Online trading in stocks, forex, futures, and ETFs is facilitated. |
Detailed competitors of Zecco
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Zecco
Websites that share an audience with Zecco (zecco.com).
Websites whose visitors overlap most with Zecco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tradeking.com | 100% | View details | |||
| choicetrade.com | 100% | #4,025,369 | View details | ||
| scottrade.com | 100% | View details | |||
| tdameritrade.com | 100% | 12.2K | #1,818,990 | View details | |
| firstrade.com | 100% | #24,196 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 25 similar websites and full traffic analytics for Zecco
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- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Zecco (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Zecco
Complete news archive for Zecco
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Frequently Asked Questions about Zecco
Zecco was founded in 2006.
Zecco is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Zecco is a funded company, having raised a total of $35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Jan 2006.
Zecco has 10,319 employees.
Zecco.com (Zecco Holdings, Inc) is an online investing company. Investors on Zecco.com have access to Zecco Trading, its stock option, mutual fund and bond trading platform. Also operates a financial community, ZeccoShare, where members can share investing ideas and view others verified trades and performance taken directly from the brokerage. Zecco Trading initially provided customers with commission free stock trade. However, since March 2011, Zecco Trading no longer provides customers with free stock trades. In May 2012, Online investing companies Zecco and TradeKing have merged. The combined company and offering have continued under the TradeKing brand at www.tradeking.com.
Zecco's top competitors include Public, Interactive Brokers and TD Ameritrade.
Zecco has 2 investors. Key investors include Ally, and Marcel Boekhoorn.
Yes. Zecco was acquired by Ally in May 2012.

