About Zee.Dog
Zee.Dog is a Consumer company based in Sao Paulo (Brazil) founded in 2012, and was acquired by Petz in August 2021. Zee.Dog is engaged in providing pet accessories and products. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Zee.Dog has raised $18.77 million across 1 funding round from investors including Petz and Treecorp. Its website zeedog.com.br draws about 124 thousand monthly visits. Zee.Dog offers products and services including Dog Harnesses, Cat Collars, and Pet Toys. Its focus areas include Consumer Goods, Pet Products and Pet Accessories. Its legal entity is Pet Center Comercio e Participações S.A.
Company details
Zee.Dog is involved in the design and sale of pet accessories and products for dogs and cats. The company operates in the pet care sector, offering solutions such as harnesses, collars, toys, beds, and feeding accessories. Products are distributed through an online platform with a focus on connecting pets and their owners. Various collections and innovative designs are provided to cater to pet needs across Brazil and beyond.
- Headquarters Sao Paulo, Brazil
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website zeedog.com.br
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Petz (Aug 2021)
- Legal Name Pet Center Comercio E Participações S.A.
Products & Services of Zee.Dog
Zee.Dog offers a comprehensive portfolio of products and services, including Dog Harnesses, Cat Collars, and Pet Toys.
Harnesses for dogs are designed for comfort and control.
Collars for cats are crafted for safety and style.
Toys for pets are made to entertain and engage.
Apps and channels of Zee.Dog
its YouTube channel Zee.Dog has 7.14K subscribers and 30 videos.
Videos from Zee.Dog
The most watched videos on Zee.Dog's YouTube channel, Zee.Dog (7.14K subscribers). Click a video to play it here.
More on Zee.Dog.
Funding Insights of Zee.Dog
Zee.Dog has successfully raised a total of $18.77M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $18.77 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.77M
- Total Rounds 1
- Last Round Private Equity Round — $18.77M
- First Round $18.77M
(Jul 2020)
- Investors Count 1
All 1 funding rounds of Zee.Dog with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $18.77M | Private Equity Round | – | TreeCorp | – |
2 investors in total: 2 institutional.
Investors in Zee.Dog
Zee.Dog has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Petz and Treecorp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Treecorp is engaged in private equity investments in Brazil. | treecorpinvest.com | São Paulo, Brazil | ||
Multi-category pet products are retailed online through a mobile application. | 2011 | petz.com.br | Sao Paulo, Brazil |
Investor details for Zee.Dog
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Zee.Dog
3 dated milestones of Zee.Dog across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Zee.Dog is founded.
- Funding First funding round of $18.8M.
- Exit Acquired by Petz.
Web traffic of Zee.Dog
The website of Zee.Dog (zeedog.com.br) receives about 124.1K visits a month and ranks #180,720 among all websites worldwide, #1,191 in Pet Food and Supplies.
- Monthly visits124.1K
▼ 33.1% vs previous month
- Unique visitors96.9K
per month
- Global rank#180,720
among all websites
- Category rank#1,191
Pets and Animals · Pet Food and Supplies
- Bounce rate28%
- Pages per visit4.8
- Average visit3 min 03 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Zee.Dog. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petz.com.br | 100% | 4.6M | #14,603 | View details | |
| petlove.com.br | 90% | 4.6M | #14,439 | View details | |
bandog.com.br | bandog.com.br | 85% | #2,027,557 | – | |
| zeenow.com.br | 84% | 26.6K | #784,444 | View details | |
mypetbrasil.com | mypetbrasil.com | 84% | #996,291 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zee.Dog
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Zee.Dog
Complete news archive for Zee.Dog
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Frequently Asked Questions about Zee.Dog
Zee.Dog was founded in 2012 and raised its 1st funding round 8 years after it was founded.
Zee.Dog is headquartered in Sao Paulo, Brazil. It is registered at Sao Paulo, Sao Paulo, Brazil.
Zee.Dog is a funded company, having raised a total of $18.77M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $18.77M, raised on Jul 2020.
Zee.Dog is involved in the design and sale of pet accessories and products for dogs and cats. The company operates in the pet care sector, offering solutions such as harnesses, collars, toys, beds, and feeding accessories. Products are distributed through an online platform with a focus on connecting pets and their owners. Various collections and innovative designs are provided to cater to pet needs across Brazil and beyond.
Zee.Dog offers Dog Harnesses, Cat Collars, and Pet Toys.
Zee.Dog operates through Pet Center Comercio E Participações S.A..
Yes. Zee.Dog was acquired by Petz in August 2021.
The website of Zee.Dog receives about 124 thousand visits a month and ranks #180,720 among all websites worldwide.

