About Bay99 Studios India Private Limited
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Bay99 Studios India Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Cavendish Square Holding B. V.. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 10 July 2002 and has been in existence for over 24 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH2002PTC136461. Its GSTIN is 27AADCM8047R1ZP (Maharashtra). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1.23 Lakh. It was formerly known as Maximize Media (I) Pvt Ltd and Meritus Analytics India Private Limited. It is led by directors Sheik Tausif Sajjad and Shweta Sharma.
Its last annual general meeting (AGM) was held on 10 June 2025, and its latest financial statements are for the year ended 31 December 2024. The registered office is at 4th Floor Wing A The Orb Village Marol Andheri(East), Mumbai, Maharashtra, India – 400099.
As per the financials filed for FY 2020, the company reported a revenue of ₹4.71 Cr, a decline of 88% compared to the previous year. For the same year it recorded a net profit of ₹3.07 Cr (net margin 65.1%) and EBITDA of -₹1.56 Cr (EBITDA margin -33.1%). Revenue has declined at a compounded annual rate (CAGR) of 57% over three years and 28% over five years.
The company has about 88 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Gain Theory.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website gaintheory.com.
Name History of Bay99 Studios India Private Limited
Bay99 Studios India has undergone 5 name changes throughout its history. The current legal name is Bay99 Studios India Private Limited.
| Company Name | Status |
|---|---|
| Bay99 Studios India Private Limited | Current |
| Maximize Media (I) Pvt Ltd | Previous |
| Meritus Analytics India Private Limited | Previous |
| Kantar Analytics India Private Limited | Previous |
| Gain Theory Consulting Private Limited | Previous |
| Wpp Studio India Private Limited | Previous |
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered Address4th Floor Wing A The Orb Village Marol Andheri(East), Mumbai, Maharashtra, India – 400099
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Associated Brands with Bay99 Studios India Private Limited
Bay99 Studios India operates one associated brand: Gain Theory. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides data-driven marketing effectiveness consulting for global brands worldwide. | gaintheory.com |
Financials of Bay99 Studios India Private Limited FY 2024 filings available
Bay99 Studios India Private Limited reported revenue of ₹4.71 Cr (down 88% YoY) for FY 2020.
Compounded Annual Growth Rate (CAGR) of Bay99 Studios India Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 28% over five years, including a 88% fall in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Bay99 Studios India Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | ₹4.71 Cr | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹1.56 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹3.07 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
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| Investments | •••• | •••• | •••• | •••• | •••• |
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| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Bay99 Studios India Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -33.1% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 65.1% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Bay99 Studios India are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Bay99 Studios India Private Limited
Bay99 Studios India has 2 current directors and 15 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sheik Tausif Sajjad Also directs: Hungama Digital Services Private Limited, Quasar Media Private Limited, Akqa Media India Private Limited and 3 more | Director | 11 Aug 2021 | 5 Years 2 Months | Current |
| Shweta Sharma | Director | 11 Aug 2021 | 5 Years 2 Months | Current |
Auditor Details of Bay99 Studios India Private Limited
Bay99 Studios India Private Limited is audited by THAKURDESAI & ASSOCIATES for the financial year 2020.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| THAKURDESAI & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Bay99 Studios India Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Bay99 Studios India Private Limited
Bay99 Studios India Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Bay99 Studios India Private Limited
Bay99 Studios India Private Limited has a workforce of 88 employees as of Apr 06, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Bay99 Studios India Private Limited
Bay99 Studios India Private Limited has 32 board changes on record since 2002: 17 appointments and 15 cessations. The latest: Sundeep Arora ceased to be Director on 26 Sep 2023.
23 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Bay99 Studios India Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Bay99 Studios India Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Bay99 Studios India Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Bay99 Studios India Private Limited
Bay99 Studios India has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AADCM8047R1ZP | Maharashtra | Active | 13 Jan 2021 |
| 29AADCM8047R1ZL | Karnataka | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Bay99 Studios India Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Related news about Bay99 Studios India Private Limited
Frequently Asked Questions about Bay99 Studios India Private Limited
Bay99 Studios India is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 10 July 2002 (24+ years old) and is registered under CIN U74300MH2002PTC136461.
Bay99 Studios India reported revenue of ₹4.71 Cr for FY 2020 (down 88% YoY).
Bay99 Studios India has 2 current directors:
- Sheik Tausif Sajjad - Director
- Shweta Sharma - Director
Bay99 Studios India reported a net profit of ₹3.07 Cr (net margin 65.1%) and EBITDA of -₹1.56 Cr (EBITDA margin -33.1%) for FY 2020, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Bay99 Studios India is -57% over three years and -28% over five years. In the latest year (FY 2020) revenue fell 88%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Bay99 Studios India is 27AADCM8047R1ZP, registered in Maharashtra. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 29AADCM8047R1ZL (Karnataka).
The CIN (Corporate Identification Number) of Bay99 Studios India is U74300MH2002PTC136461. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Bay99 Studios India was incorporated on 10 July 2002, making it 24+ years old. It is registered with the Registrar of Companies, Mumbai.
Sundeep Arora ceased to be Director on 26 Sep 2023. Inigo Alejandro Franco Guarneros ceased to be Director on 10 Apr 2023. Srinivas Venkata Lakshmana Chintakindi ceased to be Director on 05 Aug 2022. Bay99 Studios India has 32 board changes on record in total.
Bay99 Studios India can be reached through the website gaintheory.com. Its registered office is in Mumbai, Maharashtra, India.