About Gain Theory
Gain Theory is a Technology company based in New York (United States) founded in 2015. It provides data-driven marketing effectiveness consulting for global brands worldwide. It operates on a B2B and Consulting Services model in Technology and Business Services sectors. The company has 88 employees. Its Indian entity Bay99 Studios India Private Limited reported revenue of ₹4.71 Cr. Gain Theory offers products and services including Marketing Measurement and Foresight Consulting. Its focus areas include Data Analytics, Marketing Tech, Measurement Solutions and Professional Services. Its competitors include 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Gain Theory operates as a global marketing effectiveness and foresight consultancy, utilizing data, advanced analytics, and technology to optimize marketing investments for ambitious brands. They offer services in measuring campaign impact, generating insights, and driving growth through strategic recommendations. Based in multiple international locations, including New York and London, they focus on creating short-term and long-term value for clients in various industries.
- Headquarters New York, United States
- Employees 88
- SectorsTechnologyBusiness Services
- Website gaintheory.com
- Social LinkedIn X Facebook
- Legal Name Bay99 Studios India Private Limited
- Date of Incorporation 10 Jul, 2002
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹4.71 Cr
FY 2020 · -88% YoY
- Net Profit₹3.07 Cr
FY 2020 · 65% margin
- EBITDA-₹1.56 Cr
FY 2020 · -33% margin
- Employee Count88
Associated legal entities of Gain Theory
Gain Theory operates through Bay99 Studios India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bay99 Studios India Private Limited CIN U74300MH2002PTC136461 | Active | 10 Jul 2002 | Mumbai, Maharashtra | ₹4.7 Cr | 88 | 2 | View details |
Products & Services of Gain Theory
Gain Theory offers a comprehensive portfolio of products and services, including Marketing Measurement and Foresight Consulting.
Tools and services for evaluating marketing effectiveness and optimizing investments.
Consulting on data-informed marketing strategies for brand growth.
Board of directors of Bay99 Studios India Private Limited (Gain Theory)
Bay99 Studios India Private Limited is the primary company behind Gain Theory. The board of Bay99 Studios India Private Limited currently have 2 directors; the longest-serving is Sheik Tausif Sajjad, appointed in 2021. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sheik Tausif Sajjad DIN 07999954 | Director | 11 Aug 2021 | 5 yrs 2 mo | Bay99 Studios India Private Limited |
| Shweta Sharma DIN 08558295 | Director | 11 Aug 2021 | 5 yrs 2 mo | Bay99 Studios India Private Limited |
People of Gain Theory
35 people are tracked at Gain Theory (12 in leadership, 23 in team); the tracked headcount is 88.
| Name | Role | Group |
|---|---|---|
Holly Dawson | Executive Assistant To The Global CEO And EMEA & APAC CEO | Leadership |
Manjiry Tamhane | Global CEO | Leadership |
Agnieszka Adamek | Director | Leadership |
Brian Suh | Global Head Of Products | Leadership |
Marcus Nascimento | Director, Consultancy | Leadership |
Brandon Bell | Senior Director, Product Management | Leadership |
Monica Ziobro | Global CFO | Leadership |
Karen Kaufman | Global Chief Strategy Officer | Leadership |
Denise Green | Finance Director, EMEA & APAC | Leadership |
Russell Nuzzo | Global Head Of New Media Measurement | Leadership |
Claudia Sestini | Global CMO | Leadership |
Fabio Bebber | Director | Leadership |
Aleksandr Feygis | Senior Client Leader | Team |
Marc Anton Smith | Global Content Manager | Team |
Lucy Bourdeaux | Manager | Team |
Abhay Vora | Manager | Team |
Jenn Kent | Global People Lead | Team |
Calum O'Connor | Manager | Team |
Andrew Bertolaso | Senior Client Leader | Team |
Rachel Brook | Global Client Growth Leader | Team |
15 more people are available in the full profile.
Complete people profiles for Gain Theory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Gain Theory
Figures of Bay99 Studios India Private Limited, the primary company behind Gain Theory, for FY 2020. Revenue was ₹4.71 Cr (-88% year on year). Net profit was ₹3.07 Cr (65% margin). EBITDA was -₹1.56 Cr (-33% margin). Revenue has grown at a compounded annual rate of -57% over three years and -28% over five years.
- ₹4.71 CrRevenue · FY 2020 · -88% YoY
- ₹3.07 CrNet profit · 65% margin
- -₹1.56 CrEBITDA · -33% margin
- ₹1.2 LakhPaid-up capital
- 88Employees (provident fund records)
- -57%Revenue CAGR, 3 years
- -28%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bay99 Studios India Private Limited are on its company page.
Detailed financial statements for Gain Theory
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Competitors of Gain Theory
Gain Theory has 10 listed competitors in our database, 9 of them funded. They include 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. |
Detailed competitors of Gain Theory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Gain Theory
Websites that share an audience with Gain Theory (gaintheory.com).
Websites whose visitors overlap most with Gain Theory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| measured.com | 58% | 43.1K | #835,536 | View details |
Top companies in MarketingTech
10 companies that operate in the same segment as Gain Theory (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Gain Theory
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Frequently Asked Questions about Gain Theory
Gain Theory was founded in 2015.
Gain Theory is headquartered in New York, United States. It is registered at New York, New York, United States.
Gain Theory has 88 employees.
The primary company behind Gain Theory, Bay99 Studios India Private Limited, reported revenue of ₹4.71 Cr for FY 2020, down 88% year on year.
Gain Theory operates as a global marketing effectiveness and foresight consultancy, utilizing data, advanced analytics, and technology to optimize marketing investments for ambitious brands. They offer services in measuring campaign impact, generating insights, and driving growth through strategic recommendations. Based in multiple international locations, including New York and London, they focus on creating short-term and long-term value for clients in various industries.
Gain Theory's top competitors include 4C Insights, TapClicks and InMarket.
Gain Theory offers Marketing Measurement and Foresight Consulting.
Gain Theory operates through Bay99 Studios India Private Limited.
The legal entities of Gain Theory currently have 2 directors, including Sheik Tausif Sajjad, Shweta Sharma.