About Measured
Measured is a Technology company based in Santa Monica (United States) founded in 2017 by Trevor Testwuide. Measured is recognized as an AI-powered marketing effectiveness platform for enterprise brands. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Measured has raised $21 million across 3 funding rounds from investors including Timia Capital, Telescope and Origin Ventures. The company has 48 employees. Its chief executive, as recorded, is Trevor Testwuide. Its website measured.com draws about 43 thousand monthly visits. Its Indian entity Measured India Private Limited reported revenue of ₹21.44 Cr. Measured offers products and services including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer. Its focus areas include Marketing Technology and Analytics Platforms. Its competitors include FourthWall, Niko Partners and SuperData; 2 of its 3 listed competitors have raised funding.
Company details
Measured is established as a leading AI-powered marketing effectiveness platform tailored for enterprise brands. The platform is designed to combine causal experiments with media mix modeling to transform complex media portfolios into actionable growth programs. Solutions are provided across various industries including retail, technology, consumer packaged goods, financial services, hospitality, and automotive. Key offerings include incrementality testing, media mix modeling, media plan optimization, and cross-channel reporting. The platform is built to support outcomes such as proving marketing impact, increasing media efficiency, acquiring new customers, and validating new channels. Strategic services and integrations are also offered to ensure scalability and interoperability for complex business needs.
- Headquarters Santa Monica, United States
- Employees 48
- Founders Trevor Testwuide
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website measured.com
- Social LinkedIn X YouTube
- Legal Name Measured® Inc.
- Date of Incorporation 02 Mar, 2022
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹21.44 Cr
FY 2025 · -4% YoY
- Indian entity net profit₹2.07 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹2.87 Cr
FY 2025 · 13% margin
- Total Equity Funding$21M (USD)
in 3 rounds
- Latest Funding Round$21M (USD), Series B
May 2022
- InvestorsTimia Capital
& 2 more
- Employee Count48
Associated legal entities of Measured
Measured operates through Measured India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Measured India Private Limited CIN U72900TN2022FTC150287 | Active | 02 Mar 2022 | Chennai, Tamil Nadu | ₹21.4 Cr | 48 | 2 | View details |
Products & Services of Measured
Measured offers a comprehensive portfolio of products and services, including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer.
Marketing effectiveness platform built for enterprise brands.
Automated experiments to measure true channel impact.
Predictive ROI analysis calibrated with causal tests.
AI-powered tool for strategic media planning.
Apps and channels of Measured
its YouTube channel Measured has 224 subscribers and 30 videos.
Videos from Measured
The most watched videos on Measured's YouTube channel, Measured (224 subscribers). Click a video to play it here.
More on Measured.
Funding Insights of Measured
Measured has successfully raised a total of $21M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21M
- Total Rounds 3
- Last Round Series B — $21M
- First Round $1M
(May 2019)
- Investors Count 3
All 3 funding rounds of Measured with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $21M | Series B | – | – | |
| Mar 2020 | $750,000 | Debt – Conventional | – | – | |
| May 2019 | $1M | Unspecified | – | Origin Ventures | – |
3 investors in total: 3 institutional.
Investors in Measured
Measured has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Timia Capital, Telescope and Origin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Telescope is engaged in early growth investments for enterprise software. | telescopepartners.com | San Francisco, United States | ||
VC firm investing in the US | originventures.com | Chicago, United States | ||
A P2P platform for revenue-based financing is operated for startups. | 2008 | timiacapital.com | Vancouver, Canada |
Investor details for Measured
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Verified entity values are shown only after access is granted.
Board of directors of Measured India Private Limited (Measured)
Measured India Private Limited is the primary company behind Measured. The board of Measured India Private Limited currently have 2 directors; the longest-serving is Trevor Anthony Testwuide, appointed in 2022. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Trevor Anthony Testwuide DIN 09524091 | Director | 02 Mar 2022 | 4 yrs 8 mo | Measured India Private Limited |
| Parameshvyas Laxminarayan DIN 10541834 | Director | 25 Mar 2024 | 2 yrs 7 mo | Measured India Private Limited |
People of Measured
49 people are tracked at Measured (23 in leadership, 26 in team); the tracked headcount is 48.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Jarrad Walter | Director, Sales Operations | Leadership |
Tom Whyel | VP, Finance | Leadership |
Matthew McMahon | Director Of Sales | Leadership |
Nalani Kowalski | People Operations Business Partner | Leadership |
Will Post | Vice President Of Sales | Leadership |
Todd Martin | Vice President Of Client Partnership | Leadership |
Terence Einhorn | Vp, Solutions Architect, Head Of Insights | Leadership |
Arun Kumar, SHRM-CP® | Director of People, India | Leadership |
Alvin Lim | VP, Data Science | Leadership |
Nick Stoltz | Chief Strategy Officer (cso) | Leadership |
Ali Scullion | Regional Vice President, Growth | Leadership |
Susan Cooper | Head Customer Content and Training | Leadership |
Siju Sahajan | Director of Solutions | Leadership |
Hana Vickery | Director, Customer Success | Leadership |
Clay Cohen | VP Of Marketing | Leadership |
Matt Charles | Growth Director, UK & International | Leadership |
Sanju P Ommen | Senior Director Of Engineering | Leadership |
David Reese | Vice President, Solutions & Technical Operations At Measured | Leadership |
Merine Cherian | Associate Director, People- India | Leadership |
29 more people are available in the full profile.
Complete people profiles for Measured
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Financials of Measured
Figures of Measured India Private Limited, the primary company behind Measured, for FY 2025. Revenue was ₹21.44 Cr (-4% year on year). Net profit was ₹2.07 Cr (10% margin). EBITDA was ₹2.87 Cr (13% margin).
- ₹21.44 CrRevenue · FY 2025 · -4% YoY
- ₹2.07 CrNet profit · 10% margin
- ₹2.87 CrEBITDA · 13% margin
- ₹1 LakhPaid-up capital
- 48Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Measured India Private Limited are on its company page.
Detailed financial statements for Measured
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Measured
3 dated milestones of Measured across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Measured is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series B, of $21.0M.
Competitors of Measured
Measured has 3 listed competitors in our database, 2 of them funded. They include FourthWall, Niko Partners and SuperData.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fourthwall.tv | 1999 | Dulles, United States | $16.07M | 16 | Provides media analytics and audience intelligence solutions | |
| nikopartners.com | 2002 | San Jose, United States | Provides market research and insights for video game industry in Asia and MENA. | |||
| superdataresearch.com | 2009 | New York, United States | $1M | Market intelligence for digital games is provided by SuperData. |
Detailed competitors of Measured
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Web traffic of Measured
The website of Measured (measured.com) receives about 43.1K visits a month and ranks #835,536 among all websites worldwide, #1,817 in Online Marketing.
- Monthly visits43.1K
▲ 10.5% vs previous month
- Unique visitors17.5K
per month
- Global rank#835,536
among all websites
- Category rank#1,817
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.7
- Average visit21 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Measured. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| measurelab.co.uk | 100% | #5,229,579 | View details | ||
| optimine.com | 97% | 4.9K | #3,765,900 | View details | |
| napkyn.com | 97% | 12.7K | #2,090,826 | View details | |
| remerge.io | 92% | 1.8M | #62,502 | View details | |
| pacvue.com | 92% | 88.2K | #422,564 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Measured
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- 15 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Data as a Service
3 companies that operate in the same segment as Measured (Data as a Service) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 |
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Related news about Measured
Complete news archive for Measured
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Frequently Asked Questions about Measured
Measured was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Measured is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Trevor Testwuide is the CEO of Measured, as recorded in our data. They have also founded this company.
Measured is a funded company, having raised a total of $21M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $1M, raised on May 2019.
Measured has 48 employees.
The primary company behind Measured, Measured India Private Limited, reported revenue of ₹21.44 Cr for FY 2025, down 4% year on year.
Measured is established as a leading AI-powered marketing effectiveness platform tailored for enterprise brands. The platform is designed to combine causal experiments with media mix modeling to transform complex media portfolios into actionable growth programs. Solutions are provided across various industries including retail, technology, consumer packaged goods, financial services, hospitality, and automotive. Key offerings include incrementality testing, media mix modeling, media plan optimization, and cross-channel reporting. The platform is built to support outcomes such as proving marketing impact, increasing media efficiency, acquiring new customers, and validating new channels. Strategic services and integrations are also offered to ensure scalability and interoperability for complex business needs.
Measured's top competitors include FourthWall, SuperData and Niko Partners.
Measured offers Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer.
Measured has 3 investors. Key investors include Timia Capital, Telescope, and Origin Ventures.
Measured operates through Measured India Private Limited.
The legal entities of Measured currently have 2 directors, including Trevor Anthony Testwuide, Parameshvyas Laxminarayan.