About Measured
Measured is a company based in Santa Monica (United States) founded in 2017 by Trevor Testwuide. It operates as a SaaS (Software-as-a-Service), and Professional Services. Measured has raised $22 million across 3 funding rounds from investors including Timia Capital, Telescope and Origin Ventures. The company has 48 employees as of March 31, 2024. Measured offers products and services including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer. Measured operates in a competitive market with competitors including Newzoo, GamblingCompliance, FourthWall, Niko Partners and SuperData, among others.
- Headquarter Santa Monica, United States
- Employees 48 as on 31 Mar, 2024
- Founders Trevor Testwuide
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Measured® Inc.
- Date of Incorporation 02 Mar, 2022
- Jurisdiction Chennai, Tamil Nadu, India
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Annual Revenue
$1.65 M (USD)0as on Mar 31, 2023
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Net Profit
$160.16 K (USD)0as on Mar 31, 2023
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EBITDA
$243.45 K (USD)0as on Mar 31, 2023
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Total Equity Funding
$22 M (USD)
in 3 rounds
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Latest Funding Round
$21 M (USD), Series B
May 04, 2022
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Investors
Timia Capital
& 2 more
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Employee Count
48
as on Mar 31, 2024
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Products & Services of Measured
Measured offers a comprehensive portfolio of products and services, including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Marketing effectiveness platform built for enterprise brands.
Automated experiments to measure true channel impact.
Predictive ROI analysis calibrated with causal tests.
AI-powered tool for strategic media planning.
Unlock access to complete
Funding Insights of Measured
Measured has successfully raised a total of $22M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $21.0M
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First Round
First Round
(17 May 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Series B - Measured | Valuation |
investors |
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| Mar, 2020 | Amount | Debt – Conventional - Measured | Valuation |
investors |
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| May, 2019 | Amount | Unspecified - Measured | Valuation | Origin Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Measured
Measured has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Timia Capital, Telescope and Origin Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Telescope is engaged in early growth investments for enterprise software.
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Founded Year | Domain | Location | |
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VC firm investing in the US
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Founded Year | Domain | Location | |
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A P2P platform for revenue-based financing is operated for startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Measured
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Measured
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Measured Comparisons
Competitors of Measured
Measured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Newzoo, GamblingCompliance, FourthWall, Niko Partners and SuperData, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Market intelligence on video games, esports, and mobile app markets
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| domain | founded_year | HQ Location |
Market intelligence is delivered to the global gambling sector.
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| domain | founded_year | HQ Location |
Provides media analytics and audience intelligence solutions
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| domain | founded_year | HQ Location |
Provides market research and insights for video game industry in Asia and MENA.
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| domain | founded_year | HQ Location |
Market intelligence for digital games is provided by SuperData.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Measured
Frequently Asked Questions about Measured
When was Measured founded?
Measured was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Measured located?
Measured is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Who is the current CEO of Measured?
Trevor Testwuide is the current CEO of Measured. They have also founded this company.
Is Measured a funded company?
Measured is a funded company, having raised a total of $22M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $1M, raised on May 17, 2019.
How many employees does Measured have?
As of Mar 31, 2024, the latest employee count at Measured is 48.
What is the annual revenue of Measured?
Annual revenue of Measured is $1.65M as on Mar 31, 2023.
What does Measured do?
Measured is established as a leading AI-powered marketing effectiveness platform tailored for enterprise brands. The platform is designed to combine causal experiments with media mix modeling to transform complex media portfolios into actionable growth programs. Solutions are provided across various industries including retail, technology, consumer packaged goods, financial services, hospitality, and automotive. Key offerings include incrementality testing, media mix modeling, media plan optimization, and cross-channel reporting. The platform is built to support outcomes such as proving marketing impact, increasing media efficiency, acquiring new customers, and validating new channels. Strategic services and integrations are also offered to ensure scalability and interoperability for complex business needs.
Who are the top competitors of Measured?
Measured's top competitors include GamblingCompliance, Newzoo and FourthWall.
What products or services does Measured offer?
Measured offers Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer.
Who are Measured's investors?
Measured has 3 investors. Key investors include Timia Capital, Telescope, and Origin Ventures.
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