About Measured
Measured is a company based in Santa Monica (United States) founded in 2017 by Trevor Testwuide. It operates as a SaaS (Software-as-a-Service) and Professional Services. Measured has raised $22 million across 3 funding rounds from investors including Timia Capital, Telescope and Origin Ventures. The company has 48 employees as of March 31, 2024. Measured offers products and services including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer. Measured operates in a competitive market with competitors including Newzoo, GamblingCompliance, FourthWall, Niko Partners and SuperData, among others.
- Headquarter Santa Monica, United States
- Employees 48 as on 31 Mar, 2024
- Founders Trevor Testwuide
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Measured® Inc.
- Date of Incorporation 02 Mar, 2022
- Jurisdiction Chennai, Tamil Nadu, India
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Annual Revenue
$1.65 M (USD)0as on Mar 31, 2023
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Net Profit
$160.16 K (USD)0as on Mar 31, 2023
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EBITDA
$243.45 K (USD)0as on Mar 31, 2023
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Total Equity Funding
$22 M (USD)
in 3 rounds
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Latest Funding Round
$21 M (USD), Series B
May 04, 2022
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Investors
Timia Capital
& 2 more
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Employee Count
48
as on Mar 31, 2024
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Products & Services of Measured
Measured offers a comprehensive portfolio of products and services, including Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer.
Marketing effectiveness platform built for enterprise brands.
Automated experiments to measure true channel impact.
Predictive ROI analysis calibrated with causal tests.
AI-powered tool for strategic media planning.
People of Measured
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Funding Insights of Measured
Measured has successfully raised a total of $22M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Measured
Measured has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Timia Capital, Telescope and Origin Ventures.
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Telescope is engaged in early growth investments for enterprise software.
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VC firm investing in the US
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A P2P platform for revenue-based financing is operated for startups.
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Investor details for Measured
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Investments & Acquisitions by Measured
Investment portfolio details for Measured
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Financial Statements - Measured
Detailed financials for Measured
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Measured Comparisons
Peer comparison for Measured
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Competitors of Measured
Measured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Newzoo, GamblingCompliance, FourthWall, Niko Partners and SuperData, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Market intelligence on video games, esports, and mobile app markets
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Market intelligence is delivered to the global gambling sector.
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Provides media analytics and audience intelligence solutions
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Provides market research and insights for video game industry in Asia and MENA.
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Market intelligence for digital games is provided by SuperData.
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Detailed competitors of Measured
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Latest news on Measured
Complete news archive for Measured
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Frequently Asked Questions about Measured
Measured was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Measured is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Trevor Testwuide is the current CEO of Measured. They have also founded this company.
Measured is a funded company, having raised a total of $22M across 3 funding rounds to date.
As of Mar 31, 2024, the latest employee count at Measured is 48.
Annual revenue of Measured is $1.65M as on Mar 31, 2023.
Measured is established as a leading AI-powered marketing effectiveness platform tailored for enterprise brands. The platform is designed to combine causal experiments with media mix modeling to transform complex media portfolios into actionable growth programs. Solutions are provided across various industries including retail, technology, consumer packaged goods, financial services, hospitality, and automotive. Key offerings include incrementality testing, media mix modeling, media plan optimization, and cross-channel reporting. The platform is built to support outcomes such as proving marketing impact, increasing media efficiency, acquiring new customers, and validating new channels. Strategic services and integrations are also offered to ensure scalability and interoperability for complex business needs.
Measured's top competitors include GamblingCompliance, Newzoo and FourthWall.
Measured offers Measured Platform, Incrementality Testing, Media Mix Modeling, and Media Plan Optimizer.
Measured has 3 investors. Key investors include Timia Capital, Telescope, and Origin Ventures.