About Brad Advertising Limited
Data last updated: 18 February 2026
Brad Advertising Limited is a public limited company based in Noida, Uttar Pradesh, India. It specialises in advertising and media services, a part of the broader media and publishing sector. Incorporated on 25 January 1996, the company has been in operation for over 30 years.
Registered with ROC Uttar Pradesh under CIN U70102UP1996PLC019388.
Capital: an authorised share capital of ₹37 Lakh and a paid-up capital of ₹36.57 Lakh. Formerly known as Nice Financial and Management Services Limited and Brad Real Estates Limited. It is led by directors including Swastika Pathak and Munita Pathak.
Last AGM: 30 September 2025. Financial statements filed for year ended 31 March 2025. Office: Unit 23086 Tower K 14Th Avenue Gaur City Ii, Greater Noida, Uttar Pradesh, India – 201301.
As per the financials filed for FY 2025, the company reported a revenue of ₹18.16 Lakh, a decline of 20% compared to the previous year.
The company is associated with 1 brand - Brad Advertising.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bradadvertising.com.
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Registered AddressUnit 23086 Tower K 14Th Avenue Gaur City Ii, Greater Noida, Uttar Pradesh, India – 201301
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IndustryMedia and Publishing, Advertising Agencies & Media Services
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Brad Advertising Limited
Brad Advertising Limited has undergone 2 name changes throughout its history. The company was previously known as Nice Financial And Management Services Limited, and Brad Real Estates Limited. The current legal name is Brad Advertising Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Brad Advertising Limited | Current |
| Nice Financial And Management Services Limited | Previous |
| Brad Real Estates Limited | Previous |
CIN History of Brad Advertising Limited
Brad Advertising Limited has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U93000UP1996PLC019388, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U93000UP1996PLC019388 | Current |
| U70102UP1996PLC019388 | Previous |
| U67120UP1996PLC019388 | Previous |
Associated Brands with Brad Advertising Limited
Brad Advertising Limited operates one associated brand: Brad Advertising. These brands represent Brad Advertising Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Offers web design, social media marketing, branding, and SEO services. | bradadvertising.com |
Competitors & Alternatives of Brad Advertising Limited
Brands and companies operating in the same space as Brad Advertising Limited include S⁴Capital, Townsquare Media, Tinuiti and 5 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
S⁴Capital
|
Digital advertising and content marketing services are provided globally. | London, United Kingdom, United Kingdom | 2014 |
Townsquare Media
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Media Company focused on radio broadcasting, live events, marketing solutions | Greenwich, United States, United States | 2010 |
Tinuiti
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Digital marketing services including paid search and e-commerce are provided. | New York, United States, United States | 2004 |
Prophet
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Brand and marketing consulting solutions provider | San Francisco, United States, United States | 1992 |
Advantage Solutions
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Consumer packaged goods sales and digital marketing services are provided. | Irvine, United States, United States | 1987 |
Media.Monks
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Digital marketing, advertising, and IT services are provided globally. | Hilversum, Netherlands, Netherlands | 2001 |
Amdocs
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Cloud-based OSS and BSS solutions are provided to communications providers. | Chesterfield, United States, United States | 1982 |
Weimob
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WeChat-based retail, marketing, and CRM solutions are provided to merchants. | Shanghai, China, China | 2013 |
Business Activity of Brad Advertising Limited
Brad Advertising Limited is engaged in the principal business activity of information and communication, with detailed activities including other information & communication service activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J8 | Other information & communication service activities | Locked |
Business activity turnover details for Brad Advertising Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Board of Directors of Brad Advertising Limited
Brad Advertising Limited is currently managed by 3 directors, with 5 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
|
Swastika Pathak
Also directs:
Brad Hive Llp, Brad Realty Private Limited, Brad Property Management Private Limited and 1 more
|
Director | 25 Jan 1996 | 30 Years 5 Months | Current |
|
Munita Pathak
Also directs:
Brad Nextgen Private Limited, Brad Technology Private Limited
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Director | 03 Aug 2015 | 10 Years 11 Months | Current |
|
Arun Kumar Pathak
Also directs:
Brad Nextgen Private Limited, Brad Technology Private Limited
|
Director | 01 Mar 2019 | 7 Years 4 Months | Current |
Financials of Brad Advertising Limited FY 2025 filings available
Brad Advertising Limited reported revenue of ₹18.16 Lakh (down 20.00% YoY) for FY 2025.
Ten-year financial statements for Brad Advertising Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
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Charges & Borrowings Brad Advertising Limited
Brad Advertising Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Brad Advertising Limited
View historical data on people associated with Brad Advertising Limited, including employment history and EPFO contributions.
Employee and EPFO history for Brad Advertising Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
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GST Compliance of Brad Advertising Limited
GST registrations and filing compliance for Brad Advertising Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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Credit Ratings, Litigation & Regulatory Alerts for Brad Advertising Limited
Credit ratings, litigation, and regulatory alerts for Brad Advertising Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
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MSME Payment Delays by Brad Advertising Limited
MSME payment history for Brad Advertising Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Brad Advertising Limited
Corporate group structure for Brad Advertising Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Brad Advertising Limited
MCA filings and documents for Brad Advertising Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Brad Advertising Limited
Frequently Asked Questions about Brad Advertising Limited
Brad Advertising Limited is an active public limited company in the media and publishing sector based in Noida, Uttar Pradesh, India. It was incorporated on 25 January 1996 (30+ years old) and is registered under CIN U93000UP1996PLC019388.
Brad Advertising Limited reported revenue of ₹18.16 Lakh for FY 2025 (down 20.00% YoY).
The current directors of Brad Advertising Limited are:
- Swastika Pathak - Director
- Munita Pathak - Director
- Arun Kumar Pathak - Director
The primary industry of Brad Advertising Limited is media and publishing. The company specifically operates in advertising agencies and media services. The company is currently active in this sector.
Brad Advertising Limited can be reached at the registered office: Unit 23086 Tower K 14Th Avenue Gaur City Ii, Greater Noida, Uttar Pradesh, India – 201301, or through the website bradadvertising.com.
The authorised capital is ₹37 Lakh, and the paid-up capital is ₹36.57 Lakh.