About Choice Connect Private Limited
Data last updated: 21 July 2026
Choice Connect Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Choice Equity Broking Private Limited and recognised as a startup by DPIIT. It specialises in diversified financial services, a part of the broader financial services sector. Incorporated on 01 October 2015, the company has been in operation for over 11 years.
Registered with ROC Mumbai under CIN U74999MH2015PTC268856.
Capital: an authorised share capital of ₹5 Lakh and a paid-up capital of ₹1 Lakh. Formerly known as Choice Startup Private Limited and Choice Retail Solutions Private Limited. It is led by directors including Atish Jain and Arun Kumar Poddar.
Last AGM: 15 September 2025. Financial statements filed for year ended 31 March 2025. Office: Sunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri (East), Mumbai, Maharashtra, India – 400099.
As per the financials filed for FY 2025, the company reported a revenue of ₹55.39 Cr, reflecting significant growth compared to the previous year.
The company has a workforce of approximately 75 employees as per the latest available data. It operates as a subsidiary of Choice Equity Broking Private Limited.
The company is associated with 1 brand - Choice Connect.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website choiceconnect.in.
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Registered AddressSunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri (East), Mumbai, Maharashtra, India – 400099
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IndustryFinancial Services, Diversified Financial Services
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Choice Connect Private Limited
Choice Connect Private Limited has undergone 4 name changes throughout its history. The current legal name is Choice Connect Private Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Choice Connect Private Limited | Current |
| Choice Startup Private Limited | Previous |
| Choice Retail Solutions Private Limited | Previous |
| D-Aashanacouture.Com Private Limited | Previous |
| Choice Retails Private Limited | Previous |
Associated Brands with Choice Connect Private Limited
Choice Connect Private Limited operates one associated brand: Choice Connect. These brands represent Choice Connect Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Facilitates financial product sales through a platform for associates. | choiceconnect.in |
Competitors & Alternatives of Choice Connect Private Limited
Brands and companies operating in the same space as Choice Connect Private Limited include Epimoney, Tala, IndiaP2P and 5 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Epimoney
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Consumer and business loans are facilitated via an online platform. | Chennai, India, India | 1995 |
Tala
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Fintech services for credit, savings, and payments are delivered globally. | Santa Monica, United States, United States | 2011 |
IndiaP2P
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Investors and borrowers are connected via a P2P lending platform. | Mumbai, India, India | 2021 |
i2i
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Borrowers are connected with investors through P2P lending services. | Noida, India, India | 2015 |
Finzy
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Online P2P marketplace for consumer and business loans is operated. | Bengaluru, India, India | 2016 |
IndiaLends
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Online platform providing loans and credit cards from various financial institutions | Gurugram, India, India | 2014 |
TrillionLoans
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Gold loans are facilitated via an online consumer marketplace. | Mumbai, India, India | 2018 |
Namaste Credit
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API-enabled loan automation solutions are provided for banks and lenders. | Bengaluru, India, India | 2015 |
Business Activity of Choice Connect Private Limited
Choice Connect Private Limited is engaged in the principal business activity of financial and insurance service, with detailed activities including financial advisory, brokerage and consultancy services.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| K | Financial and insurance Service | K7 | Financial Advisory, brokerage and Consultancy Services | Locked |
Business activity turnover details for Choice Connect Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Choice Connect Private Limited
Choice Connect Private Limited is audited by Asbs & Co. for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Asbs & Co. | Locked | Locked | Locked |
Complete auditor history for Choice Connect Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Choice Connect Private Limited
Choice Connect Private Limited is currently managed by 3 directors, with 4 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Atish Jain | Director | 21 Jun 2022 | 4 Years 2 Months | Current |
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Arun Kumar Poddar
Also directs:
Choice Strategic Advisors Llp, Choice International Limited, Choice Consultancy Services Private Limited and 5 more
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Director | 01 Oct 2015 | 10 Years 10 Months | Current |
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Ajay Rajendra Kejriwal
Also directs:
Choice International Limited, Choice Wealth Private Limited, Choice Amc Private Limited and 5 more
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Director | 30 Jun 2018 | 8 Years 1 Months | Current |
Financials of Choice Connect Private Limited FY 2025 filings available
Choice Connect Private Limited reported revenue of ₹55.39 Cr (up 151.00% YoY) for FY 2025.
Ten-year financial statements for Choice Connect Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Choice Connect Private Limited
Shareholding and ownership data for Choice Connect Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings Choice Connect Private Limited
Choice Connect Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Choice Connect Private Limited
Choice Connect Private Limited has a workforce of 75 employees as of Apr 09, 2024.
Employee and EPFO history for Choice Connect Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
GST Compliance of Choice Connect Private Limited
GST registrations and filing compliance for Choice Connect Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
Credit Ratings, Litigation & Regulatory Alerts for Choice Connect Private Limited
Credit ratings, litigation, and regulatory alerts for Choice Connect Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Choice Connect Private Limited
MSME payment history for Choice Connect Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Choice Connect Private Limited
Corporate group structure for Choice Connect Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Choice Connect Private Limited
MCA filings and documents for Choice Connect Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Choice Connect Private Limited
Recent News on Choice Connect Private Limited
Frequently Asked Questions about Choice Connect Private Limited
Choice Connect Private Limited is an active private limited company in the financial services sector based in Mumbai, Maharashtra, India. It was incorporated on 01 October 2015 (11+ years old) and is registered under CIN U74999MH2015PTC268856. The company has 75 employees.
Choice Connect Private Limited reported revenue of ₹55.39 Cr for FY 2025 (up 151.00% YoY).
The current directors of Choice Connect Private Limited are:
- Atish Jain - Director
- Arun Kumar Poddar - Director
- Ajay Rajendra Kejriwal - Director
The primary industry of Choice Connect Private Limited is financial services. The company specifically operates in diversified financial services. The company is currently active in this sector.
Yes, Choice Connect Private Limited is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Choice Connect Private Limited can be reached at the registered office: Sunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri East, Mumbai, Maharashtra, India – 400099, or through the website choiceconnect.in.