MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-HR-05-0019842
Compassionate Choices Private Limited - e-commerce in Gurgaon, Haryana, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹1.73 Cr
▲ 9% YoY
Net loss · FY 2024
₹68.19 Lakh
Net margin -39.3%
EBITDA · FY 2024
-₹56.02 Lakh
EBITDA margin -32.3%
Authorised capital
₹2.5 Cr
Registered with MCA
Paid-up capital
₹2.03 Cr
Issued & subscribed
Company age
13 yrs
Est. 2013
Directors on board
2
As per MCA filings
Active GSTINs
2
GST registered
About Compassionate Choices Private Limited
Data last updated:
Compassionate Choices Private Limited is a private limited company based in Gurgaon, Haryana, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 27 April 2013 and has been in existence for over 13 years.
The company is registered with the Registrar of Companies (ROC), Haryana, under CIN U15400HR2013PTC048952. Its GSTIN is 06AAFCC2260A1ZD (Haryana). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹2.5 Cr and a paid-up capital of ₹2.03 Cr. It is led by directors Sonal and Sarla Singh.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at E 204 Park View City 2 Sohna Road Sector – 49, Gurgaon, Haryana, India – 122018.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.73 Cr, a growth of 9% compared to the previous year. For the same year it recorded a net loss of ₹68.19 Lakh (net margin -39.3%) and EBITDA of -₹56.02 Lakh (EBITDA margin -32.3%). Revenue has grown at a compounded annual rate (CAGR) of 60% over three years and 38% over five years.
The company is associated with 1 brand: White Cub. The company has 1 deal on record (1 funding round), with disclosed funding of ₹2 Cr; the latest was in June 2020.
Compassionate Choices Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-HR-05-0019842). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website whitecub.in.
Company details
CIN U15400HR2013PTC048952
Registration Number 048952
Incorporation Date 27 April 2013
ROC Haryana
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-HR-05-0019842
Key People
Sonal Director Sarla Singh Director Recognitions & Rankings of Compassionate Choices
Contact details
Compassionate Choices Private Limited's registered office is in Gurgaon, Haryana. Its website is whitecub.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressE 204 Park View City 2 Sohna Road Sector – 49, Gurgaon, Haryana, India – 122018
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Compassionate Choices Private Limited, buy the company report.
Comprehensive company report
Compassionate Choices Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Compassionate Choices operates one associated brand: White Cub. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Dairy-free ice cream is manufactured and distributed by White Cub. | whitecub.in |
Business activity
The main business activity of Compassionate Choices is manufacturing. In detail, this covers food, beverages and tobacco products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C1 | Food, beverages and tobacco products |
To see the full business activity and turnover split of Compassionate Choices Private Limited, buy the company report.
Financials of Compassionate Choices Private Limited
FY 2025 filings availableCompassionate Choices Private Limited reported revenue of ₹1.73 Cr (up 9% YoY) for FY 2024.
Revenue · FY 2024
₹1.73 Cr ▲ 9%
Net loss · FY 2024
₹68.19 Lakh margin -39.3%
EBITDA · FY 2024
-₹56.02 Lakh margin -32.3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 9%
3 years · compounded
▲ 60%
5 years · compounded
▲ 38%
EBITDA CAGR growth
1 year
▲ 26%
3 years · compounded
▼ 14%
5 years · compounded
▼ 287%
Revenue has grown at a compounded annual rate (CAGR) of 38% over five years, including 9% growth in the latest year. EBITDA rose 26% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Total Expenses | |||||
| EBITDA | -₹56.02 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹68.19 Lakh | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -32.3% | ||||
| Net Profit Margin | -39.3% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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To see the full financial statements and ratios of Compassionate Choices Private Limited, buy the company report.
Board of directors of Compassionate Choices Private Limited
Compassionate Choices has 2 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sonal | Director | 27 Apr 2013 | 13 Years 6 Months | Current |
| Sarla Singh | Director | 27 Apr 2013 | 13 Years 6 Months | Current |
Auditor
Compassionate Choices Private Limited is audited by G R K & CO for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| G R K & CO | FY 2021 | 017874N |
Shareholding
The shareholding of Compassionate Choices Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Compassionate Choices Private Limited, buy the company report.
Deals & funding
Compassionate Choices Private Limited has 1 deal on record (1 funding round), with disclosed funding of ₹2 Cr; the latest was in June 2020.
Total deals
1
Funding round
1
Disclosed funding
₹2 Cr
Deals on record (1 of 1)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jun 2020 | Funding round | ₹2 Cr | Investors: Unovis Asset Management |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Compassionate Choices Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Compassionate Choices Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Compassionate Choices has 2 GST registrations: 2 active.
Total GSTINs
2
Active
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAFCC2260A1ZD | Haryana | Active | 01 Jul 2017 |
| 07AAFCC2260A1ZB | Delhi | Active | 11 Apr 2021 |
To see the full GST registrations and return filing status of Compassionate Choices Private Limited, buy the company report.
Recent activity
Compassionate Choices Private Limited has 2 board changes on record since 2013: 2 appointments. The latest: Sarla Singh was appointed as Director on 27 Apr 2013.
AGM
Compassionate Choices Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Compassionate Choices Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Haryana.
Appointed
Sarla Singh was appointed as Director.
Appointed
Sonal was appointed as Director.
Incorporation
27 Apr 2013
Compassionate Choices Private Limited was registered on 27 Apr 2013 with Roc Haryana & aged 13 years 6 months as per MCA records.
Frequently asked questions
Compassionate Choices is an active private limited company based in Gurgaon, Haryana, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 27 April 2013 (13+ years old) and is registered under CIN U15400HR2013PTC048952.
Compassionate Choices has 2 current directors:
- Sonal - Director
- Sarla Singh - Director
The latest financial statements of Compassionate Choices on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Compassionate Choices is 06AAFCC2260A1ZD, registered in Haryana. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 07AAFCC2260A1ZB (Delhi).
The CIN (Corporate Identification Number) of Compassionate Choices is U15400HR2013PTC048952. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Compassionate Choices was incorporated on 27 April 2013, making it 13+ years old. It is registered with the Registrar of Companies, Haryana.
Compassionate Choices has 1 deal on record (1 funding round), with disclosed funding of ₹2 Cr; the latest was in June 2020.
Sarla Singh was appointed as Director on 27 Apr 2013. Sonal was appointed as Director on 27 Apr 2013.
Yes, Compassionate Choices is registered as a micro enterprise under Udyam registration (number: UDYAM-HR-05-0019842).
Compassionate Choices can be reached through the website whitecub.in. Its registered office is in Gurgaon, Haryana, India.
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