About Compassionate Choices Private Limited
Data last updated: 24 February 2026
Compassionate Choices Private Limited is a private limited company based in Gurgaon, Haryana, India, recognised as a startup by DPIIT. It specialises in general e-commerce platforms, a part of the broader e-commerce sector. Incorporated on 27 April 2013, the company has been in operation for over 13 years.
Registered with ROC Haryana under CIN U15400HR2013PTC048952.
Capital: an authorised share capital of ₹2.5 Cr and a paid-up capital of ₹2.03 Cr. It is led by directors Sonal and Sarla Singh.
Last AGM: 30 September 2025. Financial statements filed for year ended 31 March 2025. Office: E 204 Park View City 2 Sohna Road Sector – 49, Gurgaon, Haryana, India – 122018.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.73 Cr, a growth of 9% compared to the previous year.
The company is associated with 1 brand - White Cub.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website whitecub.in.
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Registered AddressE 204 Park View City 2 Sohna Road Sector – 49, Gurgaon, Haryana, India – 122018
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IndustryE-Commerce, General E-Commerce Platforms
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Compassionate Choices Private Limited
Compassionate Choices Private Limited operates one associated brand: White Cub. These brands represent Compassionate Choices Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Dairy-free ice cream is manufactured and distributed by White Cub. | whitecub.in |
Competitors & Alternatives of Compassionate Choices Private Limited
Brands and companies operating in the same space as Compassionate Choices Private Limited include Hangyo, NOTO, Go Zero and 5 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Hangyo
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Ice cream products are manufactured and branded by Hangyo. | Mangaluru, India, India | 2002 |
NOTO
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Plant-based frozen desserts are offered via a dedicated platform. | Mumbai, India, India | 2019 |
Go Zero
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Go Zero is recognized as India's leading guilt-free ice cream brand. | Mumbai, India, India | 2022 |
Desi Farms
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Provider of direct-to-consumer, farm-to-table delivery of fresh dairy products, including milk, yogurt, and other preservative-free dairy products | Pune, India, India | 2016 |
Provilac Dairy Farms
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Internet first milk brand and delivery | Pune, India, India | 2013 |
Rollick
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Rollick is engaged in producing frozen desserts in India. | Kolkata, India, India | 1990 |
Dairy Day
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Processor & brand of ice creams | Bengaluru, India, India | 2002 |
Happy Nature
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Brand of organic milk | Delhi, India, India | 2018 |
Business Activity of Compassionate Choices Private Limited
Compassionate Choices Private Limited is engaged in the principal business activity of manufacturing, with detailed activities including food, beverages and tobacco products.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C1 | Food, beverages and tobacco products | Locked |
Business activity turnover details for Compassionate Choices Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
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Auditor Details of Compassionate Choices Private Limited
Compassionate Choices Private Limited is audited by G R K & CO for the financial year 2021. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| G R K & CO | Locked | Locked | Locked |
Complete auditor history for Compassionate Choices Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
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Board of Directors of Compassionate Choices Private Limited
Compassionate Choices Private Limited is governed by 2 directors who oversee the company's operations and strategic decisions.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sonal | Director | 27 Apr 2013 | 13 Years 3 Months | Current |
| Sarla Singh | Director | 27 Apr 2013 | 13 Years 3 Months | Current |
Financials of Compassionate Choices Private Limited FY 2025 filings available
Compassionate Choices Private Limited reported revenue of ₹1.73 Cr (up 9.00% YoY) for FY 2024.
Ten-year financial statements for Compassionate Choices Private Limited
Historical statement values and trend charts require an active report plan.
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Ownership and Shareholding of Compassionate Choices Private Limited
Shareholding and ownership data for Compassionate Choices Private Limited
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Charges & Borrowings Compassionate Choices Private Limited
Compassionate Choices Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Compassionate Choices Private Limited
View historical data on people associated with Compassionate Choices Private Limited, including employment history and EPFO contributions.
Employee and EPFO history for Compassionate Choices Private Limited
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GST Compliance of Compassionate Choices Private Limited
GST registrations and filing compliance for Compassionate Choices Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Compassionate Choices Private Limited
Credit ratings, litigation, and regulatory alerts for Compassionate Choices Private Limited
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MSME Payment Delays by Compassionate Choices Private Limited
MSME payment history for Compassionate Choices Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
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Subsidiaries & Group Companies of Compassionate Choices Private Limited
Corporate group structure for Compassionate Choices Private Limited
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MCA Filings & Documents of Compassionate Choices Private Limited
MCA filings and documents for Compassionate Choices Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
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- Complete filing index
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Recent Activity on Compassionate Choices Private Limited
Frequently Asked Questions about Compassionate Choices Private Limited
Compassionate Choices Private Limited is an active private limited company in the e-commerce sector based in Gurgaon, Haryana, India. It was incorporated on 27 April 2013 (13+ years old) and is registered under CIN U15400HR2013PTC048952.
Compassionate Choices Private Limited reported revenue of ₹1.73 Cr for FY 2024 (up 9.00% YoY).
The current directors of Compassionate Choices Private Limited are:
- Sonal - Director
- Sarla Singh - Director
The primary industry of Compassionate Choices Private Limited is e-commerce. The company specifically operates in general e-commerce platforms. The company is currently active in this sector.
Yes, Compassionate Choices Private Limited is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Compassionate Choices Private Limited can be reached at the registered office: E 204 Park View City 2 Sohna Road Sector – 49, Gurgaon, Haryana, India – 122018, or through the website whitecub.in.