About White Cub
White Cub is a Consumer company based in Delhi (India) founded in 2013 by Sarla Singh and Sonal. Dairy-free ice cream is manufactured and distributed by White Cub. White Cub has raised $474.39 thousand across 3 funding rounds from investors including Four Pursuits Ventures, Ambuj Agrawal and Amit Malik. White Cub was last valued at $588.12 thousand in June 2020. Its chief executive, as recorded, is Sonal. Its website whitecub.in draws about 13 thousand monthly visits. Its Indian entity Compassionate Choices Private Limited reported revenue of ₹1.73 Cr. White Cub offers products and services including Plant Based Premium IceCream, Plant Based Exotic IceCreams, Plant Based Sugar Free IceCreams, Popsicles, and Plant Based Butter. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Ice cream. Its competitors include Desi Farms, Hangyo and Dairy Day; 3 of its 3 listed competitors have raised funding.
Company details
White Cub was established in 2013 in Delhi, India, as a brand focused on dairy-free ice cream production. Operations are centered in the food and beverage sector, with products developed to cater to lactose-intolerant consumers. The company is led by co-founders Sarla Singh and Sonal, who serves as CEO. Distribution occurs primarily within India, emphasizing alternative dessert options.
- Headquarters Delhi, India
- Founders Sarla Singh, Sonal
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website whitecub.in
- Social LinkedIn X Facebook Instagram
- Legal Name Compassionate Choices Private Limited
- Date of Incorporation 27 Apr, 2013
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹1.73 Cr
FY 2024 · +9% YoY
- Net Loss-₹68.2 Lakh
FY 2024 · -39% margin
- EBITDA-₹56 Lakh
FY 2024 · -32% margin
- Total Equity Funding$474.39K (USD)
in 3 rounds
- Latest Funding Round$88.28K (USD), Seed
Dec 2024
- InvestorsFour Pursuits Ventures
& 7 more
Associated legal entities of White Cub
White Cub operates through Compassionate Choices Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Compassionate Choices Private Limited CIN U15400HR2013PTC048952 | Active | 27 Apr 2013 | Gurgaon, Haryana | ₹1.7 Cr | 2 | View details |
Products & Services of White Cub
White Cub offers a comprehensive portfolio of products and services, including Plant Based Premium IceCream, Plant Based Exotic IceCreams, Plant Based Sugar Free IceCreams, Popsicles, and Plant Based Butter.
Premium plant-based ice cream for vegan consumers.
Exotic flavored plant-based ice creams for variety.
Sugar-free plant-based ice creams for health-conscious users.
Plant-based popsicles as quick vegan snacks.
Vegan butter substitutes for everyday cooking.
Plant-based curd for versatile meal options.
Bundled vegan products for convenient purchasing.
Funding Insights of White Cub
White Cub has successfully raised a total of $474.39K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $88.28 thousand completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $474,392
- Total Rounds 3
- Last Round Seed — $88,282
- First Round $265,400
(Jun 2020)
- Investors Count 8
All 3 funding rounds of White Cub with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $88,282 | Seed | – | Ambuj Agrawal | |
| Mar 2024 | $120,710 | Seed | – | Ahimsa | |
| Jun 2020 | $265,400 | Seed | $588,117 | Unovis Asset Management | – |
Last known valuation $588,117 (Jun 2020). 8 investors in total: 4 institutional and 4 angel.
Investors in White Cub
White Cub has secured backing from 8 investors, including angel and venture fund investors. Prominent investors backing the company include Four Pursuits Ventures, Ambuj Agrawal and Amit Malik.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in sectors like AI, Ayurveda, and Clean Tech. | fourpursuits.com | Delhi, India | ||
Early-stage technology sectors are targeted for investments by Ahimsa. | ahimsa.vc | Bengaluru, India | ||
Venture capital firm investing in seed to early-stage startups | unovis.vc | New York, United States | ||
AA Ambuj Agrawal | unknown_069a669b3f1242a3b | |||
AM Amit Malik | unknown_0040baf421424460a | |||
SY Sharad Yadav | unknown_fb296860048c4c3ba | |||
SK Shankar Keshava Vailaya | unknown_e845893d2a144e48a | |||
Investor details for White Cub
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Compassionate Choices Private Limited (White Cub)
Compassionate Choices Private Limited is the primary company behind White Cub. The board of Compassionate Choices Private Limited currently have 2 directors; the longest-serving is Sonal, appointed in 2013.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sonal DIN 06536415 | Director | 27 Apr 2013 | 13 yrs 6 mo | Compassionate Choices Private Limited |
| Sarla Singh DIN 06535948 | Director | 27 Apr 2013 | 13 yrs 6 mo | Compassionate Choices Private Limited |
People of White Cub
3 people are tracked at White Cub (3 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Sonal Whitecub | CEO | Leadership |
Complete people profiles for White Cub
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of White Cub
Figures of Compassionate Choices Private Limited, the primary company behind White Cub, for FY 2024. Revenue was ₹1.73 Cr (+9% year on year). Net loss was -₹68.2 Lakh (-39% margin). EBITDA was -₹56 Lakh (-32% margin). Revenue has grown at a compounded annual rate of +60% over three years and +38% over five years.
- ₹1.73 CrRevenue · FY 2024 · +9% YoY
- -₹68.2 LakhNet loss · -39% margin
- -₹56 LakhEBITDA · -32% margin
- ₹2.03 CrPaid-up capital
- +60%Revenue CAGR, 3 years
- +38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Compassionate Choices Private Limited are on its company page.
Detailed financial statements for White Cub
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of White Cub
3 dated milestones of White Cub across 11 years, from founding to its latest funding, stage changes and deals.
- Founded White Cub is founded.
- Funding First funding round of $265K.
- Funding Latest funding round, Seed, of $88K.
Competitors of White Cub
White Cub has 3 listed competitors in our database, 3 of them funded. They include Desi Farms, Hangyo and Dairy Day.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| desifarmsindia.in | 2016 | Pune, India | $6M | 79 | Provider of direct-to-consumer, farm-to-table delivery of fresh dairy products, including milk, yogurt, and other preservative-free dairy products | |
| hangyo.in | 2002 | Mangaluru, India | $30.35M | 663 | Ice cream products are manufactured and branded by Hangyo. | |
| dairyday.com | 2002 | Bengaluru, India | $16.59M | 1,143 | Processor & brand of ice creams |
Detailed competitors of White Cub
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of White Cub
The website of White Cub (whitecub.in) receives about 13.3K visits a month.
- Monthly visits13.3K
▲ 16.5% vs previous month
Websites whose visitors overlap most with White Cub. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nourishyou.in | 100% | 23.8K | #1,142,119 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as White Cub (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Frequently Asked Questions about White Cub
White Cub was founded in 2013 and raised its 1st funding round 7 years after it was founded.
White Cub is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sonal is the CEO of White Cub, as recorded in our data. They have also founded this company.
White Cub is a funded company, having raised a total of $474.39K across 3 funding rounds to date. The company's 1st funding round was a Seed of $265.4K, raised on Jun 2020.
The primary company behind White Cub, Compassionate Choices Private Limited, reported revenue of ₹1.73 Cr for FY 2024, up 9% year on year.
White Cub was established in 2013 in Delhi, India, as a brand focused on dairy-free ice cream production. Operations are centered in the food and beverage sector, with products developed to cater to lactose-intolerant consumers. The company is led by co-founders Sarla Singh and Sonal, who serves as CEO. Distribution occurs primarily within India, emphasizing alternative dessert options.
White Cub's top competitors include Hangyo, Desi Farms and Dairy Day.
White Cub offers Plant Based Premium IceCream, Plant Based Exotic IceCreams, Plant Based Sugar Free IceCreams, Popsicles, and 3 more products and services.
White Cub has 8 investors. Key investors include Four Pursuits Ventures, Ambuj Agrawal, Amit Malik, Sharad Yadav, and Shankar Keshava Vailaya.
The valuation of White Cub is $588.12K as of Jun 2020.
White Cub operates through Compassionate Choices Private Limited.
The legal entities of White Cub currently have 2 directors, including Sonal, Sarla Singh.