
About Cover IT Up Studios Private Limited
Data last updated:
Cover IT Up Studios Private Limited is a private limited company based in Chennai, Tamil Nadu, India, recognised as a startup by DPIIT. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 12 December 2018 and has been in existence for over 8 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U74999TN2018PTC126265. Its GSTIN is 33AAHCC9046N1Z9 (Tamil Nadu). The company holds 6 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1.13 Lakh. It is led by directors Ronak Sarda and Tilak Sarda.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Chennai, Tamil Nadu.
As per the financials filed for FY 2025, the company reported a revenue of ₹3.64 Cr, a decline of 13% compared to the previous year. For the same year it recorded a net loss of ₹17.9 Lakh (net margin -4.9%) and EBITDA of -₹46.26 Lakh (EBITDA margin -12.7%). Revenue has declined at a compounded annual rate (CAGR) of 15% over three years and 11% over five years.
The company has about 1 employee on its provident fund (EPFO) records.
The company is associated with 2 brands: CoverItUp and Cover It Up. The company has 3 deals on record (2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹3.5 Cr; the latest was in November 2020. Its 6 peer companies in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (retail trading) are compared by revenue, 2 larger and 4 smaller; the largest is India Circus Retail Private Limited with revenue of ₹3.65 Cr.
For more details, the company can be reached via its website coveritup.com.
Company details
Recognitions & Rankings of Cover IT Up Studios
Contact details
Cover IT Up Studios Private Limited's registered office is in Chennai, Tamil Nadu. Its website is coveritup.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressNo. 3 1st Floor 8th Cross Street, West Shenoy Nagar, Chennai, Tamil Nadu, India – 600030
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Cover IT Up Studios Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Cover IT Up Studios operates two associated brands: CoverItUp and Cover It Up. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online retail of phone cases, accessories, and pop culture merchandise in India. | coveritup.in | |
| Multi-category merchandise is offered via an online platform. | coveritup.com |
Business activity
The main business activity of Cover IT Up Studios is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Cover IT Up Studios Private Limited, buy the company report.
Financials of Cover IT Up Studios Private Limited
FY 2024 filings availableCover IT Up Studios Private Limited reported revenue of ₹3.64 Cr (down 13% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 11% over five years, including a 13% fall in the latest year. EBITDA fell 430% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹46.26 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹17.9 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -12.7% | ||||
| Net Profit Margin | -4.9% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Cover IT Up Studios Private Limited, buy the company report.
Board of directors of Cover IT Up Studios Private Limited
Cover IT Up Studios has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ronak Sarda | Director | 12 Dec 2018 | 7 Years 10 Months | Current |
| Tilak Sarda Also directs: Open House Fashion LLP | Director | 12 Dec 2018 | 7 Years 10 Months | Current |
Peer comparison
Cover IT Up Studios Private Limited is compared with the 6 companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| India Circus Retail Private Limited | ₹3.65 Cr (FY 2017) | 3.0% | Mumbai, Maharashtra, India | |||
| Shopon Marketing Private Limited | ₹3.64 Cr (FY 2016) | 83.0% | Delhi, India | |||
| Cover IT Up Studios Private Limitedthis company | ₹3.64 Cr (FY 2025) | -₹17.9 Lakh | -4.9% | -13.0% | 1 | Chennai, Tamil Nadu, India |
| Customelements Private Limited | ₹3.63 Cr (FY 2024) | 9.0% | Bangalore, Karnataka, India | |||
| RHV Enterprise Private Limited | ₹3.62 Cr (FY 2024) | -96.0% | Ahmedabad, Gujarat, India | |||
| Restore Systems Private Limited | ₹3.61 Cr (FY 2025) | 160.0% | Mumbai, Maharashtra, India | |||
| Barefoot Sunshine Private Limited | ₹3.57 Cr (FY 2024) | 1504.0% | Delhi, India |
To see the full peer comparison of Cover IT Up Studios Private Limited, buy the company report.
Auditor
Cover IT Up Studios Private Limited is audited by MARDIA & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MARDIA & ASSOCIATES | FY 2023 | 007888S |
Shareholding
The shareholding of Cover IT Up Studios Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Cover IT Up Studios Private Limited, buy the company report.
Deals & funding
Cover IT Up Studios Private Limited has 3 deals on record (2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹3.5 Cr; the latest was in November 2020.
Deals on record (3 of 3)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Nov 2020 | Funding round | ₹3.1 Cr | Investors: Megh Promoters Private Limited , Orchid Angel Venture, Levim Capital Investments, an individual |
| Mar 2020 | Funding round | ₹40 Lakh | Investors: Anak Exports Private Limited |
| Mar 2020 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Cover IT Up Studios Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Cover IT Up Studios Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Cover IT Up Studios Private Limited has a workforce of 1 employees on its EPFO records as of Mar 23, 2024, across 1 active EPFO establishment.
GST
Cover IT Up Studios has 6 GST registrations: 1 active and 5 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AAHCC9046N1Z9 | Tamil Nadu | Active | 12 Dec 2018 |
To see the full GST registrations and return filing status of Cover IT Up Studios Private Limited, buy the company report.
Recent activity
Cover IT Up Studios Private Limited has 2 board changes on record since 2018: 2 appointments. The latest: Ronak Sarda was appointed as Director on 12 Dec 2018.
Frequently asked questions
Cover IT Up Studios is an active private limited company based in Chennai, Tamil Nadu, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 12 December 2018 (8+ years old) and is registered under CIN U74999TN2018PTC126265.
Cover IT Up Studios has 2 current directors:
- Ronak Sarda - Director
- Tilak Sarda - Director
The latest financial statements of Cover IT Up Studios on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2019 are in the company report.
The GSTIN of Cover IT Up Studios is 33AAHCC9046N1Z9, registered in Tamil Nadu. The company has 6 GST registrations in all, of which 1 is active and 5 are cancelled or inactive.
The CIN (Corporate Identification Number) of Cover IT Up Studios is U74999TN2018PTC126265. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Cover IT Up Studios was incorporated on 12 December 2018, making it 8+ years old. It is registered with the Registrar of Companies, Chennai.
Cover IT Up Studios has 3 deals on record (2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹3.5 Cr; the latest was in November 2020.
The peers of Cover IT Up Studios by revenue are India Circus Retail Private Limited, Shopon Marketing Private Limited, Customelements Private Limited, RHV Enterprise Private Limited, Restore Systems Private Limited and 1 more, all in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (retail trading).
Ronak Sarda was appointed as Director on 12 Dec 2018. Tilak Sarda was appointed as Director on 12 Dec 2018.
Yes, Cover IT Up Studios is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Cover IT Up Studios can be reached through the website coveritup.com. Its registered office is in Chennai, Tamil Nadu, India.

