About Cover It Up
Cover It Up is a company based in Chennai (India) founded in 2013 by Ronak Sarda.. Cover It Up has raised $471.73 thousand across 2 funding rounds from investors including Dugar Homes, Sanjay wadhwa and Manish Mardia. The company has 1 employees as of March 23, 2024. Cover It Up offers products and services including Phone Cases, Accessories, and Clothing. Cover It Up operates in a competitive market with competitors including Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.
- Headquarter Chennai, India
- Employees 1 as on 23 Mar, 2024
- Founders Ronak Sarda
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Cover It Up Studios Private Limited
- Date of Incorporation 12 Dec, 2018
- Jurisdiction Egmore Nungambakkam, Tamil Nadu, India
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Annual Revenue
$350.37 K (USD)-51.23as on Mar 31, 2023
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Net Profit
$-108.88 K (USD)-62.6as on Mar 31, 2023
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EBITDA
$-65.96 K (USD)-18.87as on Mar 31, 2023
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Total Equity Funding
$471.73 K (USD)
in 2 rounds
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Latest Funding Round
$418.63 K (USD), Seed
Nov 09, 2020
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Investors
Dugar Homes
& 34 more
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Employee Count
1
as on Mar 23, 2024
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Products & Services of Cover It Up
Cover It Up offers a comprehensive portfolio of products and services, including Phone Cases, Accessories, and Clothing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Custom designed cases to protect and personalize smartphones.
Items like power banks and chargers for device enhancement.
Pop culture themed items such as hoodies and jackets for wear.
Funding Insights of Cover It Up
Cover It Up has successfully raised a total of $471.73K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $418.63 thousand completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $418,630
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First Round
First Round
(30 Mar 2020)
- Investors Count 35
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Seed - Cover It Up | Valuation | Sanjay wadhwa , Manish Mardia | |
| Mar, 2020 | Amount | Seed - Cover It Up | Valuation | Anak Exports |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cover It Up
Cover It Up has secured backing from 35 investors, including angel and institutional investors. Prominent investors backing the company include Dugar Homes, Sanjay wadhwa and Manish Mardia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Real estate development focusing on residential homes in Chennai.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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SW
Sanjay wadhwa |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cover It Up
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cover It Up
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cover It Up Comparisons
Competitors of Cover It Up
Cover It Up operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category consumer electronics are offered through an internet-first model.
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| domain | founded_year | HQ Location |
Personal audio products, wearables, and mobile accessories are retailed.
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| domain | founded_year | HQ Location |
Multi-category electronics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category mobile and fashion accessories are sold online.
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| domain | founded_year | HQ Location |
Multi-category consumer electronics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Pop-culture inspired apparel and lifestyle items are sold online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Cover It Up
When was Cover It Up founded?
Cover It Up was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Where is Cover It Up located?
Cover It Up is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
Is Cover It Up a funded company?
Cover It Up is a funded company, having raised a total of $471.73K across 2 funding rounds to date. The company's 1st funding round was a Seed of $53.1K, raised on Mar 30, 2020.
How many employees does Cover It Up have?
As of Mar 23, 2024, the latest employee count at Cover It Up is 1.
What is the annual revenue of Cover It Up?
Annual revenue of Cover It Up is $350.37K as on Mar 31, 2023.
What does Cover It Up do?
Cover It Up was founded in 2013 and is based in Chennai, India. An online platform is operated by the company in the e-commerce sector, where multi-category merchandise products are provided. Offerings include apparel for men and women, phone cases, journals, calendars, collectibles, face masks, essentials, and customized items. Operations focus on direct-to-consumer sales through the domain coveritup.com.
Who are the top competitors of Cover It Up?
Cover It Up's top competitors include Xiaomi, boAt and DailyObjects.
What products or services does Cover It Up offer?
Cover It Up offers Phone Cases, Accessories, and Clothing.
Who are Cover It Up's investors?
Cover It Up has 35 investors. Key investors include Dugar Homes, Sanjay wadhwa, Manish Mardia, Vimal Jain, and Nishank Sakaria.
What is Cover It Up's valuation?
The valuation of Cover It Up is $4.4M as of Nov 2020.