About Cover It Up
Cover It Up is a Retail company based in Chennai (India) founded in 2013 by Ronak Sarda. Multi-category merchandise is offered via an online platform. Cover It Up has raised $471.73 thousand across 2 funding rounds from investors including Dugar Homes, Sanjay wadhwa and Manish Mardia. The company has 1 employees. Cover It Up was last valued at $4.4 million in November 2020. Its website coveritup.com draws about 370 thousand monthly visits. Its Indian entity Cover It Up Studios Private Limited reported revenue of ₹3.64 Cr. Cover It Up offers products and services including Phone Cases, Accessories, and Clothing. Its focus areas include Licensed Merchandise E-Commerce, Horizontal, Multi Category and Consumer Electronics E-Commerce. Its competitors include boAt, DailyObjects and The Souled Store; 3 of its 3 listed competitors have raised funding.
Company details
Cover It Up was founded in 2013 and is based in Chennai, India. An online platform is operated by the company in the e-commerce sector, where multi-category merchandise products are provided. Offerings include apparel for men and women, phone cases, journals, calendars, collectibles, face masks, essentials, and customized items. Operations focus on direct-to-consumer sales through the domain coveritup.com.
- Headquarters Chennai, India
- Employees 1
- Founders Ronak Sarda
- Stage Minicorn
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Website coveritup.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Cover It Up Studios Private Limited
- Date of Incorporation 12 Dec, 2018
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹3.64 Cr
FY 2025 · -13% YoY
- Net Loss-₹17.9 Lakh
FY 2025
- EBITDA-₹46.3 Lakh
FY 2025 · -13% margin
- Total Equity Funding$471.73K (USD)
in 2 rounds
- Latest Funding Round$418.63K (USD), Seed
Nov 2020
- InvestorsDugar Homes
& 34 more
- Employee Count1
Associated legal entities of Cover It Up
Cover It Up operates through Cover It Up Studios Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cover It Up Studios Private Limited CIN U74999TN2018PTC126265 | Active | 12 Dec 2018 | Chennai, Tamil Nadu | ₹3.6 Cr | 1 | 2 | View details |
Products & Services of Cover It Up
Cover It Up offers a comprehensive portfolio of products and services, including Phone Cases, Accessories, and Clothing.
Custom designed cases to protect and personalize smartphones.
Items like power banks and chargers for device enhancement.
Pop culture themed items such as hoodies and jackets for wear.
Apps and channels of Cover It Up
its YouTube channel Cover It Up has 19.2K subscribers and 16 videos.
Videos from Cover It Up
The most watched videos on Cover It Up's YouTube channel, Cover It Up (19.2K subscribers). Click a video to play it here.
More on Cover It Up.
Funding Insights of Cover It Up
Cover It Up has successfully raised a total of $471.73K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $418.63 thousand completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $471,729
- Total Rounds 2
- Last Round Seed — $418,630
- First Round $53,099
(Mar 2020)
- Investors Count 35
All 2 funding rounds of Cover It Up with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $418,630 | Seed | $4.4M | Sanjay wadhwa, Manish Mardia | |
| Mar 2020 | $53,099 | Seed | $2.65M | Anak Exports | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2020 | $4.4M | •••••••• |
| Mar 2020 | $2.65M | •••••••• |
Last known valuation $4.4M (Nov 2020). 35 investors in total: 2 institutional and 33 angel.
Investors in Cover It Up
Cover It Up has secured backing from 35 investors, including angel and institutional investors. Prominent investors backing the company include Dugar Homes, Sanjay wadhwa and Manish Mardia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate development focusing on residential homes in Chennai. | 1987 | dugar.in | Chennai, India | |
| apinternationalfilms.com | ||||
SW Sanjay wadhwa | unknown_eadfaaddd54d40dc8 | |||
MM Manish Mardia | unknown_c5d2a32cf83d40919 | |||
VJ Vimal Jain | unknown_b99fe967a4f04ddfa | |||
NS Nishank Sakaria | unknown_265cd2273b594626b | |||
ML Madan Lal Gundecha | unknown_84b212dde47c49df9 | |||
AK Akash Kumar | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_8de0b551d2424f1fa | ||
BC Babita Chopra | unknown_038c959294b94f61b | |||
AC Anitha Chopra | unknown_062b729350f54bc08 |
Investor details for Cover It Up
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Cover It Up Studios Private Limited (Cover It Up)
Cover It Up Studios Private Limited is the primary company behind Cover It Up. The board of Cover It Up Studios Private Limited currently have 2 directors; the longest-serving is Ronak Sarda, appointed in 2018.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ronak Sarda DIN 05296232 | Director | 12 Dec 2018 | 7 yrs 10 mo | Cover It Up Studios Private Limited |
| Tilak Sarda DIN 08301387 | Director | 12 Dec 2018 | 7 yrs 10 mo | Cover It Up Studios Private Limited |
People of Cover It Up
1 people are tracked at Cover It Up (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Cover It Up
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Cover It Up
Figures of Cover It Up Studios Private Limited, the primary company behind Cover It Up, for FY 2025. Revenue was ₹3.64 Cr (-13% year on year). Net loss was -₹17.9 Lakh. EBITDA was -₹46.3 Lakh (-13% margin). Revenue has grown at a compounded annual rate of -15% over three years and -11% over five years.
- ₹3.64 CrRevenue · FY 2025 · -13% YoY
- -₹17.9 LakhNet loss
- -₹46.3 LakhEBITDA · -13% margin
- ₹1.1 LakhPaid-up capital
- 1Employees (provident fund records)
- -15%Revenue CAGR, 3 years
- -11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Cover It Up Studios Private Limited are on its company page.
Detailed financial statements for Cover It Up
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Cover It Up
4 dated milestones of Cover It Up across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Cover It Up is founded.
- Funding First funding round of $53K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $419K.
Competitors of Cover It Up
Cover It Up has 3 listed competitors in our database, 3 of them funded. They include boAt, DailyObjects and The Souled Store.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| dailyobjects.com | 2012 | Gurugram, India | $14.23M | 155 | Multi-category mobile and fashion accessories are sold online. | |
| thesouledstore.com | 2013 | Mumbai, India | $29.73M | 847 | Pop-culture inspired apparel and lifestyle items are sold online. |
Detailed competitors of Cover It Up
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Cover It Up
The website of Cover It Up (coveritup.com) receives about 370.3K visits a month and ranks #134,961 among all websites worldwide, #1,203 in Consumer Electronics.
- Monthly visits370.3K
▲ 28.6% vs previous month
- Unique visitors180.5K
per month
- Global rank#134,961
among all websites
- Category rank#1,203
Computers Electronics and Technology · Consumer Electronics
- Bounce rate31%
- Pages per visit3.7
- Average visit42 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Cover It Up. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ringke.co.in | ringke.co.in | 100% | #104,100 | – | |
| casekaro.com | 93% | 937.5K | #43,812 | View details | |
| dailyobjects.com | 93% | 1.5M | #29,226 | View details | |
sprig.store | sprig.store | 87% | #234,510 | – | |
| thehatke.com | 81% | 433.5K | #151,094 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cover It Up
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Consumer Electronics E-Commerce
3 companies that operate in the same segment as Cover It Up (Consumer Electronics E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 206 M | USD 346.34 M | 495 |
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Related news about Cover It Up
Complete news archive for Cover It Up
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Frequently Asked Questions about Cover It Up
Cover It Up was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Cover It Up is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
Cover It Up is a funded company, having raised a total of $471.73K across 2 funding rounds to date. The company's 1st funding round was a Seed of $53.1K, raised on Mar 2020.
Cover It Up has 1 employees.
The primary company behind Cover It Up, Cover It Up Studios Private Limited, reported revenue of ₹3.64 Cr for FY 2025, down 13% year on year.
Cover It Up was founded in 2013 and is based in Chennai, India. An online platform is operated by the company in the e-commerce sector, where multi-category merchandise products are provided. Offerings include apparel for men and women, phone cases, journals, calendars, collectibles, face masks, essentials, and customized items. Operations focus on direct-to-consumer sales through the domain coveritup.com.
Cover It Up's top competitors include boAt, DailyObjects and The Souled Store.
Cover It Up offers Phone Cases, Accessories, and Clothing.
Cover It Up has 35 investors. Key investors include Dugar Homes, Sanjay wadhwa, Manish Mardia, Vimal Jain, and Nishank Sakaria.
The valuation of Cover It Up is $4.4M as of Nov 2020.
Cover It Up operates through Cover It Up Studios Private Limited.
The legal entities of Cover It Up currently have 2 directors, including Ronak Sarda, Tilak Sarda.