Cover It Up

Chennai, India Founded: 2013 • Age: 13 yrs
Multi-category merchandise is offered via an online platform.
Annual revenue $350,371 Latest available
Total funding $471,729 2 rounds
Employees 1 Tracked headcount
Investors 35 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Cover It Up

Cover It Up is a company based in Chennai (India) founded in 2013 by Ronak Sarda. Cover It Up has raised $471.73 thousand across 2 funding rounds from investors including Dugar Homes, Sanjay wadhwa and Manish Mardia. The company has 1 employees as of March 23, 2024. Cover It Up offers products and services including Phone Cases, Accessories, and Clothing. Cover It Up operates in a competitive market with competitors including Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.

  • Headquarter Chennai, India
  • Employees 1 as on 23 Mar, 2024
  • Founders Ronak Sarda
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Cover It Up Studios Private Limited
  • Date of Incorporation 12 Dec, 2018
  • Jurisdiction Egmore Nungambakkam, Tamil Nadu, India
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $350.37 K (USD)
    -51.23
    as on Mar 31, 2023
  • Net Profit
    -$108.88 K (USD)
    -62.6
    as on Mar 31, 2023
  • EBITDA
    -$65.96 K (USD)
    -18.87
    as on Mar 31, 2023
  • Total Equity Funding
    $471.73 K (USD)

    in 2 rounds

  • Latest Funding Round
    $418.63 K (USD), Seed

    Nov 09, 2020

  • Investors
    Dugar Homes

    & 34 more

  • Employee Count
    1

    as on Mar 23, 2024

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Products & Services of Cover It Up

Cover It Up offers a comprehensive portfolio of products and services, including Phone Cases, Accessories, and Clothing.

Product name locked
Category locked
Primary

Custom designed cases to protect and personalize smartphones.

Product name locked
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Items like power banks and chargers for device enhancement.

Product name locked
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Pop culture themed items such as hoodies and jackets for wear.

Funding Insights of Cover It Up

Cover It Up has successfully raised a total of $471.73K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $418.63 thousand completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Cover It Up

Cover It Up has secured backing from 35 investors, including angel and institutional investors. Prominent investors backing the company include Dugar Homes, Sanjay wadhwa and Manish Mardia.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Real estate development focusing on residential homes in Chennai.
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Sanjay wadhwa

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Investor details for Cover It Up

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Investments & Acquisitions by Cover It Up

Investments
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Investment portfolio details for Cover It Up

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Financial Statements - Cover It Up

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Detailed financials for Cover It Up

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Cover It Up Comparisons

Cover It Up Primary company
Description
Multi-category merchandise is offered via an online platform...
Location
Chennai, India
Founded Year
2013
Annual Revenue
$350.37 K (USD)
Net Profit
-$108.88 K (USD)
EBITDA
-$65.96 K (USD)
Employees
1
As of 2024
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Peer comparison for Cover It Up

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Competitors of Cover It Up

Cover It Up operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xiaomi, boAt, Nothing, DailyObjects and Meizu, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category consumer electronics are offered through an internet-first model.
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Personal audio products, wearables, and mobile accessories are retailed.
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Multi-category electronics are provided by an internet-first brand.
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Multi-category mobile and fashion accessories are sold online.
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Multi-category consumer electronics are provided by an internet-first brand.
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Pop-culture inspired apparel and lifestyle items are sold online.
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Detailed competitors of Cover It Up

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Latest news on Cover It Up

Cover It Up raises ₹3.5 crore in seed funding
Thehindubusinessline5 years ago
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Complete news archive for Cover It Up

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Frequently Asked Questions about Cover It Up

Cover It Up was founded in 2013 and raised its 1st funding round 7 years after it was founded.

Cover It Up is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.

Cover It Up is a funded company, having raised a total of $471.73K across 2 funding rounds to date.

As of Mar 23, 2024, the latest employee count at Cover It Up is 1.

Annual revenue of Cover It Up is $350.37K as on Mar 31, 2023.

Cover It Up was founded in 2013 and is based in Chennai, India. An online platform is operated by the company in the e-commerce sector, where multi-category merchandise products are provided. Offerings include apparel for men and women, phone cases, journals, calendars, collectibles, face masks, essentials, and customized items. Operations focus on direct-to-consumer sales through the domain coveritup.com.

Cover It Up's top competitors include Xiaomi, boAt and DailyObjects.

Cover It Up offers Phone Cases, Accessories, and Clothing.

Cover It Up has 35 investors. Key investors include Dugar Homes, Sanjay wadhwa, Manish Mardia, Vimal Jain, and Nishank Sakaria.

The valuation of Cover It Up is $4.4M as of Nov 2020.

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