About Culture Machine Media Private Limited
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Culture Machine Media Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Rainshine Entertainment Private Limited. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 24 September 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U93030MH2012PTC236087. Its GSTIN is 27AAFCC3174P1Z7 (Maharashtra). The company holds 8 GST registrations, of which 3 are active.
The company has an authorised share capital of ₹9.77 Cr and a paid-up capital of ₹9.77 Cr. It is led by directors Karthik Viswanathan and Anuraag Srivastava.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Office No. 112 1st Floor Dhamji Shamji Udyog Bhavan Premises Ltd, Veera Desai Road Andheri West Mumbai, Maharashtra, India – 400053.
As per the financials filed for FY 2025, the company reported a revenue of ₹6.95 Cr, a decline of 86% compared to the previous year. For the same year it recorded a net loss of ₹1.92 Cr (net margin -27.6%) and EBITDA of -₹1.86 Cr (EBITDA margin -26.7%). Revenue has declined at a compounded annual rate (CAGR) of 56% over three years and 24% over five years.
The company has about 20 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Culture Machine. Court records list 12 cases involving the company, including 2 filed by the company and 10 filed against it; 4 cases are pending. The company has 4 deals on record (2 acquisitions, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹75.9 Lakh; the latest was in March 2019. The company has 7 MSME Form 1 returns on record between 2018 and 2021, listing 43 overdue payments to 12 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website culturemachine.co.
Company details
Contact details
Culture Machine Media Private Limited's registered office is in Mumbai, Maharashtra. Its website is culturemachine.co. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressOffice No. 112 1st Floor Dhamji Shamji Udyog Bhavan Premises Ltd, Veera Desai Road Andheri West Mumbai, Maharashtra, India – 400053
- IndustryMedia and Publishing, Advertising Agencies & Media Services, Film & Digital Content Production
To see the full contact details of Culture Machine Media Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Culture Machine Media operates one associated brand: Culture Machine. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provider of information regarding methods to potentially monetize returned clothing items | culturemachine.co |
Business activity
The main business activity of Culture Machine Media is information and communication. In detail, this covers motion picture, video and television programme production, sound recording and music publishing activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J3 | Motion picture, video and television programme production, sound recording and music publishing activities |
To see the full business activity and turnover split of Culture Machine Media Private Limited, buy the company report.
Financials of Culture Machine Media Private Limited
FY 2025 filings availableCulture Machine Media Private Limited reported revenue of ₹6.95 Cr (down 86% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 24% over five years, including a 86% fall in the latest year. EBITDA rose 50% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹1.86 Cr | ||||
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| Net Profit (PAT) | -₹1.92 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | -26.7% | ||||
| Net Profit Margin | -27.6% | ||||
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To see the full financial statements and ratios of Culture Machine Media Private Limited, buy the company report.
Board of directors of Culture Machine Media Private Limited
Culture Machine Media has 2 current directors and 12 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Karthik Viswanathan | Director | 03 Aug 2023 | 3 Years 2 Months | Current |
| Anuraag Srivastava Also directs: PGP Advisors LLP, A&D Partners LLP, Culture Stream Distribution Network Private Limited and 5 more | Director | 24 Sep 2019 | 7 Years 1 Months | Current |
Auditor
Culture Machine Media Private Limited is audited by Hingne Tare & Associates Chartered Accountants for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Hingne Tare & Associates Chartered Accountants | FY 2023 | 116417W |
Shareholding
The shareholding of Culture Machine Media Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Culture Machine Media Private Limited, buy the company report.
Deals & funding
Culture Machine Media Private Limited has 4 deals on record (2 acquisitions, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹75.9 Lakh; the latest was in March 2019.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2019 | Acquisition | ₹18 Cr | Buyer: Rainshine Entertainment Private Limited |
| Oct 2018 | Acquisition | Undisclosed | Buyer: Rainshine Entertainment Private Limited Seller: The Aleph Group Pte Limited |
| Dec 2014 | Funding round | ₹75.9 Lakh | Investors: The Aleph Group Pte Limited |
| Sep 2013 | Secondary share transfer | Undisclosed | Buyer: The Aleph Group Pte Limited Seller: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Culture Machine Media Private Limited has 12 court cases on record: 2 filed by Culture Machine Media, 10 filed against it. 4 cases are pending and 8 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 7 | 7 | 4 |
| District courts | 5 | 3 | 0 |
Cases on record (5 of 12)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court | Interim or miscellaneous application | Filed against the company by Tenet Studio LLP Yna Legal LLP | Pending |
| Bombay High Court | Arbitration matter | Filed against the company by Isha Business Pvt Ltd | Disposed |
| District court, Shahdara, Delhi | Commercial suit | Filed against the company by M/S. Vianet Media Pvt. Ltd. and 1 other | Disposed |
| Bombay High Court | Interim or miscellaneous application | Filed against the company by Tenet Studio LLP | Pending |
| High Court, MAHARASHTRA | Court case (S) | Filed against the company by Tenet Studio LLP | Pending |
To see the full case history of Culture Machine Media Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Culture Machine Media Private Limited has 7 MSME Form 1 returns on record between 2018 and 2021, listing 43 overdue payments to 12 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 12)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| S M S D & Co. | |||
| Sazu Media Private Limited | |||
| Charlene Hospitality Services Private Limited | |||
| an individual supplier | |||
| an individual supplier |
To see the full MSME payment records of Culture Machine Media Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Culture Machine Media Private Limited has a workforce of 20 employees on its EPFO records as of Apr 04, 2024, across 1 active EPFO establishment.
GST
Culture Machine Media has 8 GST registrations: 3 active and 5 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAFCC3174P1Z7 | Maharashtra | Active | 01 Jul 2017 |
| 27AAFCC3174P3Z5 | Maharashtra | Active | 27 Mar 2025 |
| 33AAFCC3174P1ZE | Tamil Nadu | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Culture Machine Media Private Limited, buy the company report.
Recent activity
Culture Machine Media Private Limited has 14 board changes on record since 2013: 2 appointments and 12 cessations. The latest: Karthik Viswanathan ceased to be Additional Director on 29 Dec 2023.
5 earlier events are in the company report.
News
Frequently asked questions
Culture Machine Media is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 24 September 2012 (14+ years old) and is registered under CIN U93030MH2012PTC236087.
Culture Machine Media has 2 current directors:
- Karthik Viswanathan - Director
- Anuraag Srivastava - Director
The latest financial statements of Culture Machine Media on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Culture Machine Media is 27AAFCC3174P1Z7, registered in Maharashtra. The company has 8 GST registrations in all, of which 3 are active and 5 are cancelled or inactive. Other active GSTINs include 27AAFCC3174P3Z5 (Maharashtra), 33AAFCC3174P1ZE (Tamil Nadu).
The CIN (Corporate Identification Number) of Culture Machine Media is U93030MH2012PTC236087. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Culture Machine Media has 12 court cases on record: 2 filed by the company and 10 filed against it. 4 are pending. Most are in the high courts.
Culture Machine Media was incorporated on 24 September 2012, making it 14+ years old. It is registered with the Registrar of Companies, Mumbai.
Culture Machine Media has 4 deals on record (2 acquisitions, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹75.9 Lakh; the latest was in March 2019.
Karthik Viswanathan ceased to be Additional Director on 29 Dec 2023. Karthik Viswanathan was appointed as Director on 03 Aug 2023. Pranab Punj ceased to be Additional Director on 09 Sep 2021. Culture Machine Media has 14 board changes on record in total.
Culture Machine Media has 7 MSME Form 1 returns on record between 2018 and 2021, listing 43 overdue payments to 12 micro and small suppliers. The latest return was filed on 30 Oct 2021.
Culture Machine Media can be reached through the website culturemachine.co. Its registered office is in Mumbai, Maharashtra, India.