About Direct Create Private Limited
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Direct Create Private Limited is a private limited company based in New, Delhi, India, recognised as a startup by DPIIT. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 20 April 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U72200DL2015PTC279223. Its GSTIN is 07AAFCD3095E1ZR (Delhi). The company holds 6 GST registrations, of which 3 are active.
The company has an authorised share capital of ₹45 Lakh and a paid-up capital of ₹33.68 Lakh. It is led by directors Rajeev Lunkad and Sheela Lunkad.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Flat No. 5/42 2nd Floor K Block Kalka Ji, New, Delhi, India – 110019.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.14 Cr, a growth of 3% compared to the previous year. For the same year it recorded a net loss of ₹16.6 Lakh (net margin -14.6%) and EBITDA of -₹3.57 Lakh (EBITDA margin -3.1%). Revenue has declined at a compounded annual rate (CAGR) of 20% over three years and 44% over five years.
The company is associated with 1 brand: Direct Create. Court records list 2 cases involving the company, including 2 filed against it. The company has 4 deals on record (2 rights issues, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹50 Lakh; the latest was in January 2017. Its 10 peer companies in the Ecommerce and Internet industry (Broad Based Ecommerce) are compared by revenue, 5 larger and 5 smaller; the largest is Arpan Nutrition Private Limited.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website directcreate.com.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered AddressFlat No. 5/42 2nd Floor K Block Kalka Ji, New, Delhi, India – 110019
- IndustryE-Commerce, General E-Commerce Platforms
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Direct Create Private Limited
The main business activities of Direct Create are trade and professional, scientific and technical. In detail, this covers retail trading and architecture, engineering activities, technical testing and analysis activities. 2 activity segments are registered with the MCA.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
| M | Professional, Scientific and Technical | M4 | Architecture, engineering activities, technical testing and analysis activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Direct Create Private Limited FY 2025 filings available
Direct Create Private Limited reported revenue of ₹1.14 Cr (up 3% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Direct Create Private Limited
Revenue rose 3% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 44%. EBITDA rose 43% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Direct Create Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹3.57 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹16.6 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Direct Create Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -3.1% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -14.6% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Direct Create are in the company report.
Financial statements from FY 2016
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Direct Create Private Limited
Direct Create Private Limited is compared with the companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce). Revenue, net profit, margin and growth of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Arpan Nutrition Private Limited | •••• | •••• | •••• | •••• | - | Jodhpur, Rajasthan, India |
| Thriving Wolves Private Limited | •••• | •••• | •••• | •••• | - | Kanpur, Uttar Pradesh, India |
| Ultra Mintage World Limited | •••• | •••• | •••• | •••• | - | Mumbai, Maharashtra, India |
| Prisha India Craft Private Limited | •••• | •••• | •••• | •••• | - | Faridabad, Haryana, India |
| Haneez Enterprises Private Limited | •••• | •••• | •••• | •••• | - | Pune, Maharashtra, India |
| Direct Create Private Limited this company | •••• | •••• | •••• | •••• | - | New Delhi, Delhi, India |
| Agriguru Online Trade Private Limited | •••• | •••• | •••• | •••• | - | Ahmadabad City, Gujarat, India |
| Keeraikadai Ventures Private Limited | •••• | •••• | •••• | •••• | - | Coimbatore, Tamil Nadu, India |
| G&K Sons Business Infra Private Limited | •••• | •••• | •••• | •••• | - | Ahmedabad, Gujarat, India |
| Voltedge Marketing Private Limited | •••• | •••• | •••• | •••• | - | New Delhi, Delhi, India |
| Every Wear Import and Export Private Limited | •••• | •••• | •••• | •••• | - | Hyderabad, Telangana, India |
Peers are the five companies nearest above and the five nearest below Direct Create by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), from the latest filed financials of each company. Revenue, net profit, margin and growth of each peer are in the company report.
Auditor Details of Direct Create Private Limited
Direct Create Private Limited is audited by VIKASH MITTAL & ASSOCIATES for the financial year 2022.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| VIKASH MITTAL & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Direct Create Private Limited
Direct Create has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Rajeev Lunkad Also directs: Vistaap Infra Projects Private Limited | Director | 20 Apr 2015 | 11 Years 5 Months | Current |
| Sheela Lunkad Also directs: Vistaap Infra Projects Private Limited | Director | 20 Apr 2015 | 11 Years 5 Months | Current |
Ownership and Shareholding of Direct Create Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Direct Create Private Limited
Direct Create Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Deals & Funding of Direct Create Private Limited
Direct Create Private Limited has 4 deals on record (2 rights issues, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹50 Lakh; the latest was in January 2017.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jan 2017 | Funding round | ₹50 Lakh | Investors: Rajasthan Venture Capital |
| Dec 2016 | Rights issue | ₹63.4 Lakh | Investors: 4 individuals |
| Jul 2016 | Rights issue | ₹10 Lakh | Investors: an individual |
| Mar 2016 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: an individual |
Full deal history
All 4 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal Cases of Direct Create Private Limited
Direct Create Private Limited has 2 court cases on record: 2 filed against it. All cases are disposed. Status as checked between 01 Oct 2026 and 02 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 2 | 0 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by an individual | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (SUMMARY CIVIL SUIT) | Filed against the company by an individual | Disposed |
Full case history
All 2 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Associated Brands with Direct Create Private Limited
Direct Create operates one associated brand: Direct Create. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Multi-category products are offered through an online marketplace platform. | directcreate.com |
Employees and EPFO Compliance at Direct Create Private Limited
Employment history and EPFO contributions of people linked to Direct Create.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Direct Create Private Limited
Direct Create Private Limited has 3 board changes on record since 2015: 2 appointments and 1 cessation. The latest: Venkat Balasubramanian ceased to be Director on 01 Mar 2016.
Credit Ratings, Litigation & Regulatory Alerts for Direct Create Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Direct Create Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Direct Create Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Direct Create Private Limited
Direct Create has 6 GST registrations: 3 active and 3 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAFCD3095E1ZR | Delhi | Active | 01 Jul 2017 |
| 06AAFCD3095E1ZT | Haryana | Active | 01 Jul 2017 |
| 06ACJFS2654K1ZS | Haryana | Active | 27 Sep 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Direct Create Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Direct Create Private Limited
Direct Create is an active private limited company based in New, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 20 April 2015 (11+ years old) and is registered under CIN U72200DL2015PTC279223.
Direct Create reported revenue of ₹1.14 Cr for FY 2024 (up 3% YoY).
Direct Create has 2 current directors:
- Rajeev Lunkad - Director
- Sheela Lunkad - Director
Direct Create reported a net loss of ₹16.6 Lakh (net margin -14.6%) and EBITDA of -₹3.57 Lakh (EBITDA margin -3.1%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Direct Create is 20% over three years and -44% over five years. In the latest year (FY 2024) revenue rose 3%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Direct Create is 07AAFCD3095E1ZR, registered in Delhi. The company has 6 GST registrations in all, of which 3 are active and 3 are cancelled or inactive. Other active GSTINs include 06AAFCD3095E1ZT (Haryana), 06ACJFS2654K1ZS (Haryana).
The CIN (Corporate Identification Number) of Direct Create is U72200DL2015PTC279223. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Direct Create has 2 court cases on record: 2 filed against it.
Direct Create was incorporated on 20 April 2015, making it 11+ years old. It is registered with the Registrar of Companies, Delhi.
Direct Create has 4 deals on record (2 rights issues, 1 funding round, 1 secondary share transfer), with disclosed funding of ₹50 Lakh; the latest was in January 2017.
The peers of Direct Create by revenue are Arpan Nutrition Private Limited, Thriving Wolves Private Limited, Ultra Mintage World Limited, Prisha India Craft Private Limited, Haneez Enterprises Private Limited and 5 more, all in the Ecommerce and Internet industry (Broad Based Ecommerce).