MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-MH-19-0049928
Direxions Marketing Solutions Private Limited - business outsourcing in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹15.43 Cr
▼ 28% YoY
Net loss · FY 2024
₹52.12 Lakh
Net margin -3.4%
EBITDA · FY 2024
-₹47.02 Lakh
EBITDA margin -3%
Authorised capital
₹1.5 Cr
Registered with MCA
Paid-up capital
₹4.94 Lakh
Issued & subscribed
Satisfied charges
₹84.85 Lakh
No open charges
Company age
23 yrs
Est. 2003
Employees · EPFO
31
Provident fund records
About Direxions Marketing Solutions Private Limited
Data last updated:
Direxions Marketing Solutions Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Direxions Global Solutions Private Limited. It operates in the business and IT consulting segment of the business process outsourcing sector. It was incorporated on 20 October 2003 and has been in existence for over 23 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U51909MH2003PTC142765. Its GSTIN is 27AABCD9380Q1ZW (Maharashtra). The company holds 4 GST registrations, of which 2 are active.
The company has an authorised share capital of ₹1.5 Cr and a paid-up capital of ₹4.94 Lakh. It was formerly known as Direm Marketing Services (Mumbai) Private Limited. It is led by directors including Leena Vivek Basrur (Managing Director) and Kaustubh Waman Nabar.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 1st Floor Todi Building Mathuradas Mill Compound Senapati Bapat Marg Lower Parel, Mumbai, Maharashtra, India – 400013.
As per the financials filed for FY 2024, the company reported a revenue of ₹15.43 Cr, a decline of 28% compared to the previous year. For the same year it recorded a net loss of ₹52.12 Lakh (net margin -3.4%) and EBITDA of -₹47.02 Lakh (EBITDA margin -3%). Revenue has declined at a compounded annual rate (CAGR) of 11% over three years and 7% over five years.
The company has about 31 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Direxions. As per MCA filings, the company has satisfied charges of ₹84.85 Lakh on record. The company has 1 deal on record (1 acquisition); the latest was in July 2011. Its 4 peer companies in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research) are compared by revenue, 2 larger and 2 smaller; the largest is Bei Confluence Communication Limited with revenue of ₹15.63 Cr. The company has 13 MSME Form 1 returns on record between 2019 and 2024, listing 238 overdue payments to 24 micro and small suppliers.
Direxions Marketing Solutions Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0049928). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website direxions.com.
Company details
CIN U51909MH2003PTC142765
Registration Number 142765
Incorporation Date 20 October 2003
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Parent Company Direxions Global Solutions Private Limited
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-MH-19-0049928
Key People
Leena Vivek Basrur Managing Director Kaustubh Waman Nabar Director Avinash Mukund Paranjape Director Recognitions & Rankings of Direxions Marketing Solutions
Contact details
Direxions Marketing Solutions Private Limited's registered office is in Mumbai, Maharashtra. Its website is direxions.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address1st Floor Todi Building Mathuradas Mill Compound Senapati Bapat Marg Lower Parel, Mumbai, Maharashtra, India – 400013
- IndustryBusiness Outsourcing, Business & IT Consulting
To see the full contact details of Direxions Marketing Solutions Private Limited, buy the company report.
Comprehensive company report
Direxions Marketing Solutions Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Direxions Marketing Solutions operates one associated brand: Direxions. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Loyalty and marketing services are provided to clients. | direxions.com |
Business activity
The main business activity of Direxions Marketing Solutions is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Direxions Marketing Solutions Private Limited, buy the company report.
Financials of Direxions Marketing Solutions Private Limited
FY 2025 filings availableDirexions Marketing Solutions Private Limited reported revenue of ₹15.43 Cr (down 28% YoY) for FY 2024.
Revenue · FY 2024
₹15.43 Cr ▼ 28%
Net loss · FY 2024
₹52.12 Lakh margin -3.4%
EBITDA · FY 2024
-₹47.02 Lakh margin -3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 28%
3 years · compounded
▼ 11%
5 years · compounded
▼ 7%
EBITDA CAGR growth
1 year
▼ 315%
3 years · compounded
▼ 14%
5 years · compounded
▼ 65%
Revenue has declined at a compounded annual rate (CAGR) of 7% over five years, including a 28% fall in the latest year. EBITDA fell 315% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Total Expenses | |||||
| EBITDA | -₹47.02 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹52.12 Lakh | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -3% | ||||
| Net Profit Margin | -3.4% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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To see the full financial statements and ratios of Direxions Marketing Solutions Private Limited, buy the company report.
Board of directors of Direxions Marketing Solutions Private Limited
Direxions Marketing Solutions has 3 current directors and 10 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Kaustubh Waman Nabar | Director | 15 Nov 2016 | 9 Years 11 Months | Current |
| Avinash Mukund Paranjape | Director | 25 Oct 2013 | 13 Years 0 Months | Current |
| Leena Vivek Basrur Also directs: Medicounts Lifesciences Private Limited | Managing Director | 20 Oct 2003 | 23 Years 0 Months | Current |
Peer comparison
Direxions Marketing Solutions Private Limited is compared with the 4 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Bei Confluence Communication Limited | ₹15.63 Cr (FY 2025) | 3.0% | New Delhi, Delhi, India | |||
| Brandhues Advertising (OPC) Private Limited | ₹15.46 Cr (FY 2024) | 35.0% | Noida, Uttar Pradesh, India | |||
| Direxions Marketing Solutions Private Limitedthis company | ₹15.43 Cr (FY 2024) | -₹52.12 Lakh | -3.4% | -28.0% | 31 | Mumbai, Maharashtra, India |
| Veritaas Advertising Limited | ₹15.36 Cr (FY 2025) | 48.0% | Kolkata, West Bengal, India | |||
| TBB Media Private Limited | ₹15.31 Cr (FY 2025) | 42.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Direxions Marketing Solutions Private Limited, buy the company report.
Auditor
Direxions Marketing Solutions Private Limited is audited by CNK & Associates LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| CNK & Associates LLP | FY 2023 | 101961W |
Shareholding
The shareholding of Direxions Marketing Solutions Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Direxions Marketing Solutions Private Limited, buy the company report.
Charges & borrowings
Open charges
None
Satisfied charges
₹84.85 Lakh
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 28 Mar 2005 | 90367487 | The Shamrao Vithal Co Op. Bank Ltd. | ₹84.85 Lakh | Satisfied |
To see the full charge records of Direxions Marketing Solutions Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Direxions Marketing Solutions Private Limited has 1 deal on record (1 acquisition); the latest was in July 2011.
Total deals
1
Acquisition
1
Deals on record (1 of 1)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jul 2011 | Acquisition | Undisclosed | Buyer: LoyaltyOne Inc. |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Direxions Marketing Solutions Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
Direxions Marketing Solutions Private Limited has 13 MSME Form 1 returns on record between 2019 and 2024, listing 238 overdue payments to 24 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 24)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Avon Solutions & Logistics Private Limited | |||
| an individual supplier | |||
| Ayuda Solutions Private Limited | |||
| Aghreni Technologies Private Limited | |||
| Hostin Services Private Limited |
To see the full MSME payment records of Direxions Marketing Solutions Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Direxions Marketing Solutions Private Limited has a workforce of 31 employees on its EPFO records as of Apr 02, 2024, across 1 active EPFO establishment.
Employee count
31
Active EPFO establishments
1
Employee growth
-3.12%
GST
Direxions Marketing Solutions has 4 GST registrations: 2 active and 2 cancelled or inactive.
Total GSTINs
4
Active
2
Cancelled / inactive
2
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AABCD9380Q1ZW | Maharashtra | Active | 01 Jul 2017 |
| 19AABCD9380Q1ZT | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Direxions Marketing Solutions Private Limited, buy the company report.
Recent activity
Direxions Marketing Solutions Private Limited has 13 board changes on record since 2003: 3 appointments and 10 cessations. The latest: Kaustubh Waman Nabar ceased to be Additional Director on 26 Sep 2017.
AGM
Direxions Marketing Solutions Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Direxions Marketing Solutions Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai I.
Ceased
Kaustubh Waman Nabar ceased to be Additional Director.
Charges
A charge registered on 28 Mar 2005 via Charge ID 90367487 with The Shamrao Vithal Co Op. Bank Ltd. was fully satisfied on 22 Mar 2017.
Appointed
Kaustubh Waman Nabar was appointed as Director.
Ceased
Avinash Mukund Paranjape ceased to be Additional Director.
Ceased
George Thomas ceased to be Additional Director.
Ceased
Brian Joseph Almeida ceased to be Director.
Ceased
Sandeep Vijay Mittal ceased to be Director.
Appointed
Avinash Mukund Paranjape was appointed as Director.
Ceased
Bryan Allan Pearson ceased to be Director.
Ceased
Caroline Papadatos ceased to be Director.
6 earlier events are in the company report.
Frequently asked questions
Direxions Marketing Solutions is an active private limited company based in Mumbai, Maharashtra, India. The company works in business and IT consulting, within the business outsourcing industry. It was incorporated on 20 October 2003 (23+ years old) and is registered under CIN U51909MH2003PTC142765.
Direxions Marketing Solutions has 3 current directors:
- Leena Vivek Basrur - Managing Director
- Kaustubh Waman Nabar - Director
- Avinash Mukund Paranjape - Director
The latest financial statements of Direxions Marketing Solutions on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Direxions Marketing Solutions is 27AABCD9380Q1ZW, registered in Maharashtra. The company has 4 GST registrations in all, of which 2 are active and 2 are cancelled or inactive. Other active GSTINs include 19AABCD9380Q1ZT (West Bengal).
The CIN (Corporate Identification Number) of Direxions Marketing Solutions is U51909MH2003PTC142765. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Direxions Marketing Solutions was incorporated on 20 October 2003, making it 23+ years old. It is registered with the Registrar of Companies, Mumbai.
Direxions Marketing Solutions has 1 deal on record (1 acquisition); the latest was in July 2011.
The peers of Direxions Marketing Solutions by revenue are Bei Confluence Communication Limited, Brandhues Advertising (OPC) Private Limited, Veritaas Advertising Limited, TBB Media Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Kaustubh Waman Nabar ceased to be Additional Director on 26 Sep 2017. Kaustubh Waman Nabar was appointed as Director on 15 Nov 2016. Avinash Mukund Paranjape ceased to be Additional Director on 26 Sep 2014. Direxions Marketing Solutions has 13 board changes on record in total.
Yes, Direxions Marketing Solutions is registered as a small enterprise under Udyam registration (number: UDYAM-MH-19-0049928).
Direxions Marketing Solutions has 13 MSME Form 1 returns on record between 2019 and 2024, listing 238 overdue payments to 24 micro and small suppliers. The latest return was filed on 27 Apr 2024.
Direxions Marketing Solutions can be reached through the website direxions.com. Its registered office is in Mumbai, Maharashtra, India.
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