About Direxions
Direxions is a Business Services company based in Mumbai (India) founded in 1989. Loyalty and marketing services are provided to clients. The company has 31 employees. Its Indian entity Direxions Marketing Solutions Private Limited reported revenue of ₹15.43 Cr. Direxions offers products and services including Loyalty Consulting, Customer Engagement, Influencer Marketing, Advanced Analytics, and Digital CRM. Its focus areas include Marketing Services and Influencer Marketing Agencies. Its competitors include Opraahfx and Iplix.
Company details
Direxions was founded in 1989 and is headquartered in Mumbai, India. Operations focus on the marketing sector, where loyalty programs and related services are delivered to businesses. These services encompass customer engagement strategies and promotional tools, supporting client retention and growth. The company maintains a presence in the Indian market, with executive leadership provided by figures such as Leena Basrur as Executive Chairman.
- Headquarters Mumbai, India
- Employees 31
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website direxions.com
- Social LinkedIn Facebook
- Legal Name Direxions Marketing Solutions Pvt. Ltd.
- Date of Incorporation 20 Oct, 2003
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹15.43 Cr
FY 2024 · -28% YoY
- Net Loss-₹52.1 Lakh
FY 2024 · -3% margin
- EBITDA-₹47 Lakh
FY 2024 · -3% margin
- Investors
- Employee Count31
Associated legal entities of Direxions
Direxions is associated with 2 registered companies on The Company Check; the primary company is Direxions Marketing Solutions Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Direxions Marketing Solutions Private Limited CIN U51909MH2003PTC142765 | Active | 20 Oct 2003 | Mumbai, Maharashtra | ₹15.4 Cr | 31 | 3 | View details |
| Direxions Global Solutions Private Limited CIN U74300MH1994PTC080231 | Amalgamated | 10 Aug 1994 | Mumbai, Maharashtra | ₹15.6 Cr | 3 | View details |
Products & Services of Direxions
Direxions offers a comprehensive portfolio of products and services, including Loyalty Consulting, Customer Engagement, Influencer Marketing, Advanced Analytics, and Digital CRM.
Offers audits and design for customer loyalty programs.
Provides strategies for enhancing customer interactions and journeys.
Manages programs to leverage influencers for brand promotion.
Delivers data insights for actionable business decisions.
Implements tools for managing customer relationships digitally.
Funding Insights of Direxions
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Direxions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | Unspecified | – | LoyaltyOne | – |
1 investors in total: 1 institutional.
Investors in Direxions
Direxions has secured backing from 1 investor. Prominent investors backing the company include LoyaltyOne.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Coalition loyalty programs are designed for Canada and Brazil. | 2008 | loyalty.com | Toronto, Canada |
Investor details for Direxions
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Board of directors of Direxions Marketing Solutions Private Limited (Direxions)
Direxions Marketing Solutions Private Limited is the primary company behind Direxions. The boards of the 2 registered companies of Direxions currently have 3 directors; the longest-serving is Leena Vivek Basrur, appointed in 1994. 20 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Leena Vivek Basrur DIN 00325310 | Managing Director | 10 Aug 1994 | 32 yrs 2 mo | Direxions Global Solutions Private Limited, Direxions Marketing Solutions Private Limited |
| Avinash Mukund Paranjape DIN 00228852 | Director | 25 Oct 2013 | 13 yrs | Direxions Global Solutions Private Limited, Direxions Marketing Solutions Private Limited |
| Kaustubh Waman Nabar DIN 07654249 | Director | 15 Nov 2016 | 9 yrs 11 mo | Direxions Global Solutions Private Limited, Direxions Marketing Solutions Private Limited |
People of Direxions
1 people are tracked at Direxions (1 in leadership); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
| Executive Chairman | Leadership |
Complete people profiles for Direxions
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Financials of Direxions
Figures of Direxions Marketing Solutions Private Limited, the primary company behind Direxions, for FY 2024. Revenue was ₹15.43 Cr (-28% year on year). Net loss was -₹52.1 Lakh (-3% margin). EBITDA was -₹47 Lakh (-3% margin). Revenue has grown at a compounded annual rate of -11% over three years and -7% over five years.
- ₹15.43 CrRevenue · FY 2024 · -28% YoY
- -₹52.1 LakhNet loss · -3% margin
- -₹47 LakhEBITDA · -3% margin
- ₹4.9 LakhPaid-up capital
- 31Employees (provident fund records)
- -11%Revenue CAGR, 3 years
- -7%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Direxions Marketing Solutions Private Limited are on its company page.
Detailed financial statements for Direxions
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Direxions
2 dated milestones of Direxions across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Direxions is founded.
- Funding First funding round.
Competitors of Direxions
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opraahfx.com | 2017 | Delhi, India | 45 | Provides influencer marketing services, campaign execution, and talent management for brands. | ||
| iplix.in | 2019 | Delhi, India | 44 | Offers services for influencer marketing, talent management, and creator partnerships. |
Detailed competitors of Direxions
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Web traffic of Direxions
The website of Direxions (direxions.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▲ 297% vs previous month
Websites whose visitors overlap most with Direxions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| accentiv.co.in | 100% | 1.1K | #12,659,847 | View details | |
| forbesindia.com | 96% | 829.8K | #96,527 | View details | |
| neeti.biz | 69% | #6,937,766 | View details |
Top companies in Marketing & Outreach Platforms
2 companies that operate in the same segment as Direxions (Marketing & Outreach Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | USD 19.08 B | 323,580 | ||
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 |
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Related news about Direxions
Complete news archive for Direxions
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Frequently Asked Questions about Direxions
Direxions was founded in 1989 and raised its 1st funding round 24 years after it was founded.
Direxions is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Direxions has 31 employees.
The primary company behind Direxions, Direxions Marketing Solutions Private Limited, reported revenue of ₹15.43 Cr for FY 2024, down 28% year on year.
Direxions was founded in 1989 and is headquartered in Mumbai, India. Operations focus on the marketing sector, where loyalty programs and related services are delivered to businesses. These services encompass customer engagement strategies and promotional tools, supporting client retention and growth. The company maintains a presence in the Indian market, with executive leadership provided by figures such as Leena Basrur as Executive Chairman.
Direxions offers Loyalty Consulting, Customer Engagement, Influencer Marketing, Advanced Analytics, and Digital CRM.
Direxions has 1 investor. Key investors include LoyaltyOne.
Direxions is associated with 2 legal entities: Direxions Marketing Solutions Private Limited, Direxions Global Solutions Private Limited.
The legal entities of Direxions currently have 3 directors, including Kaustubh Waman Nabar, Avinash Mukund Paranjape, Leena Vivek Basrur.