- Category
- Medium (2024-25)
- Udyam number
- UDYAM-HR-05-0009219

About Firki Wholesale Private Limited
Data last updated:
Firki Wholesale Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 07 June 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2012PTC237072. Its GSTIN is 07AABCF9928J1Z8 (Delhi). The company holds 12 GST registrations, of which 10 are active.
The company has an authorised share capital of ₹37.03 Lakh and a paid-up capital of ₹28.9 Lakh. It is led by directors including Pankaj Garg and Saurav Adlakha.
Its last annual general meeting (AGM) was held on 27 November 2025, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Plot No – 2A First Floor Kh No 294 Kehar Singh State Saidulajb Village Laneno 2 New Delhi, Delhi, India – 110030.
As per the financials filed for FY 2024, the company reported a revenue of ₹84.41 Cr, a growth of 33% compared to the previous year. For the same year it recorded a net loss of ₹10.07 Cr (net margin -11.9%) and EBITDA of -₹9.78 Cr (EBITDA margin -11.6%). Revenue has grown at a compounded annual rate (CAGR) of 52% over three years and 29% over five years.
The company has about 109 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: DailyObjects. As per MCA filings, the company has open charges of ₹64.5 Cr and satisfied charges of ₹7 Cr on record. Court records list 2 cases involving the company, including 2 filed against it. The company has 23 deals on record (10 secondary share transfers, 9 funding rounds, 2 rights issues), with disclosed funding of ₹100.41 Cr; the latest was in October 2025. Its 4 peer companies in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (wholesale trading) are compared by revenue, 1 larger and 3 smaller; the largest is Allinpro Industries Private Limited with revenue of ₹85.62 Cr. The company has 7 MSME Form 1 returns on record between 2019 and 2024, listing 46 overdue payments to 11 micro and small suppliers.
Firki Wholesale Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-HR-05-0009219). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website dailyobjects.com.
Company details
Recognitions & Rankings of Firki Wholesale
Contact details
Firki Wholesale Private Limited's registered office is in New Delhi, Delhi. Its website is dailyobjects.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressPlot No – 2A First Floor Kh No 294 Kehar Singh State Saidulajb Village Laneno 2 New Delhi, Delhi, India – 110030
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Firki Wholesale Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Firki Wholesale operates one associated brand: DailyObjects. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Multi-category mobile and fashion accessories are sold online. | dailyobjects.com |
Business activity
The main business activity of Firki Wholesale is trade. In detail, this covers wholesale trading and retail trading. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | |
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Firki Wholesale Private Limited, buy the company report.
Financials of Firki Wholesale Private Limited
FY 2024 filings availableFirki Wholesale Private Limited reported revenue of ₹84.41 Cr (up 33% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 29% over five years, including 33% growth in the latest year. EBITDA fell 691% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | -₹9.78 Cr | ||||
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| Net Profit (PAT) | -₹10.07 Cr | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -11.6% | ||||
| Net Profit Margin | -11.9% | ||||
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To see the full financial statements and ratios of Firki Wholesale Private Limited, buy the company report.
Board of directors of Firki Wholesale Private Limited
Firki Wholesale has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pankaj Garg | Director | 07 Jun 2012 | 14 Years 4 Months | Current |
| Saurav Adlakha | Director | 07 Jun 2012 | 14 Years 4 Months | Current |
| Sumit Kumar Jain | Nominee Director | 20 Dec 2025 | 0 Years 10 Months | Current |
Peer comparison
Firki Wholesale Private Limited is compared with the 4 companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Allinpro Industries Private Limited | ₹85.62 Cr (FY 2024) | 36.0% | New Delhi, Delhi, India | |||
| Firki Wholesale Private Limitedthis company | ₹84.41 Cr (FY 2024) | -₹10.07 Cr | -11.9% | 33.0% | New Delhi, Delhi, India | |
| Teleone Consumers Product Private Limited | ₹84.15 Cr (FY 2024) | -17.0% | Delhi, India | |||
| Keval Exports Private Limited | ₹83.79 Cr (FY 2025) | 40.0% | Vashi, Maharashtra, India | |||
| Areli Commerce Private Limited | ₹82.59 Cr (FY 2023) | 106.0% | Ahmedabad, Gujarat, India |
To see the full peer comparison of Firki Wholesale Private Limited, buy the company report.
Auditor
Firki Wholesale Private Limited is audited by NAJ & Co. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| NAJ & Co. | FY 2023 | 026986N |
Shareholding
The shareholding of Firki Wholesale Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Firki Wholesale Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 23 Oct 2025 | 101192779 | Others | ₹20 Cr | Open | |
| 07 Oct 2025 | 101167023 | Others | ₹15 Cr | Open | |
| 02 Jun 2025 | 101109414 | Others | ₹10.5 Cr | Open | |
| 23 May 2024 | 100934005 | Others | ₹1 Cr | Open | |
| 26 Aug 2020 | 100364749 | Hdfc Bank Limited | ₹18 Cr | Open |
To see the full charge records of Firki Wholesale Private Limited, buy the company report.
Total charge records: 6 View all charges
Deals & funding
Firki Wholesale Private Limited has 23 deals on record (10 secondary share transfers, 9 funding rounds, 2 rights issues), with disclosed funding of ₹100.41 Cr; the latest was in October 2025.
Deals on record (5 of 23)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Sep 2024 | Funding round · Series B | ₹80 Cr | Investors: 360 ONE (IIFL Asset Management), Roots Ventures |
| Mar 2024 | Secondary share transfer | Undisclosed | Buyer: Roots Ventures Seller: Seed Advisors |
| Nov 2022 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Jan 2022 | Funding round | ₹7 Cr | Investors: Roots Ventures |
| Oct 2021 | Secondary share transfer | Undisclosed | Buyer: Roots Ventures Seller: 2 individuals |
To see the full deal history of Firki Wholesale Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Firki Wholesale Private Limited has 2 court cases on record: 2 filed against it. All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 2 | 0 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South, Delhi | Execution petition | Filed against the company by an individual | Disposed |
| District court, South, Delhi | Civil suit | Filed against the company by an individual | Disposed |
To see the full case history of Firki Wholesale Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Firki Wholesale Private Limited has 7 MSME Form 1 returns on record between 2019 and 2024, listing 46 overdue payments to 11 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 11)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| an individual supplier | |||
| Instyle Overseas LLP | |||
| Sidana Shoe Material | |||
| Shriram Sales Corporation |
To see the full MSME payment records of Firki Wholesale Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
GST
Firki Wholesale has 12 GST registrations: 10 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AABCF9928J1Z8 | Delhi | Active | 01 Jul 2017 |
| 07AABCF9928J3Z6 | Delhi | Active | 17 Sep 2018 |
| 06AABCF9928J2Z9 | Haryana | Active | 15 Aug 2017 |
| 06AABCF9928J3Z8 | Haryana | Active | 17 Aug 2020 |
To see the full GST registrations and return filing status of Firki Wholesale Private Limited, buy the company report.
Recent activity
Firki Wholesale Private Limited has 4 board changes on record since 2012: 3 appointments and 1 cessation. The latest: Sumit Kumar Jain was appointed as Nominee Director on 20 Dec 2025.
4 earlier events are in the company report.
News
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Frequently asked questions
Firki Wholesale is an active private limited company based in New Delhi, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 07 June 2012 (14+ years old) and is registered under CIN U51909DL2012PTC237072.
Firki Wholesale has 3 current directors:
- Pankaj Garg - Director
- Saurav Adlakha - Director
- Sumit Kumar Jain - Nominee Director
The latest financial statements of Firki Wholesale on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 27 November 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Firki Wholesale is 07AABCF9928J1Z8, registered in Delhi. The company has 12 GST registrations in all, of which 10 are active and 2 are cancelled or inactive. Other active GSTINs include 07AABCF9928J3Z6 (Delhi), 06AABCF9928J2Z9 (Haryana), 06AABCF9928J3Z8 (Haryana).
The CIN (Corporate Identification Number) of Firki Wholesale is U51909DL2012PTC237072. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Firki Wholesale has 2 court cases on record: 2 filed against it.
Firki Wholesale was incorporated on 07 June 2012, making it 14+ years old. It is registered with the Registrar of Companies, Delhi.
Firki Wholesale has 23 deals on record (10 secondary share transfers, 9 funding rounds, 2 rights issues), with disclosed funding of ₹100.41 Cr; the latest was in October 2025.
The peers of Firki Wholesale by revenue are Allinpro Industries Private Limited, Teleone Consumers Product Private Limited, Keval Exports Private Limited, Areli Commerce Private Limited, all in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (wholesale trading).
Sumit Kumar Jain was appointed as Nominee Director on 20 Dec 2025. Shailesh Vickram Singh ceased to be Nominee Director on 05 Sep 2019. Pankaj Garg was appointed as Director on 07 Jun 2012. Firki Wholesale has 4 board changes on record in total.
Yes, Firki Wholesale is registered as a medium enterprise under Udyam registration (number: UDYAM-HR-05-0009219).
Firki Wholesale has 7 MSME Form 1 returns on record between 2019 and 2024, listing 46 overdue payments to 11 micro and small suppliers. The latest return was filed on 30 Apr 2024.

