About Merlin Dentifrices Private Limited
Data last updated: 11 January 2026
Merlin Dentifrices Private Limited is a private limited company based in Vadodara, Gujarat, India, a subsidiary of Elgin Road Services Private Limited. It specialises in health and beauty retail and distribution, a part of the broader consumer goods sector. Incorporated on 12 March 1996, the company has been in operation for over 30 years.
Registered with ROC Ahmedabad under CIN U24240GJ1996PTC029037.
Capital: an authorised share capital of ₹80 Lakh and a paid-up capital of ₹69.44 Lakh. Formerly known as Aravali Dentifrices Private Limited and Prafull Dentifirices Pvt Ltd. It is led by directors including Anirban Aurobinido Bose and Aswini Kanta Ray.
Last AGM: 24 July 2025. Financial statements filed for year ended 31 March 2025. Office: C – 2/20 Baroda Industrial Estate Gorwa Road Vadodara, Gujarat, India – 390003.
As per the financials filed for FY 2025, the company reported a revenue of ₹24.03 Cr, a decline of 15% compared to the previous year.
The company has a workforce of approximately 6 employees as per the latest available data. It operates as a subsidiary of Elgin Road Services Private Limited.
The company is associated with 1 brand - Merlin Dentifrices. As per MCA filings, the company has satisfied charges of ₹54.44 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website merlintoothbrushes.in.
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Registered AddressC – 2/20 Baroda Industrial Estate Gorwa Road Vadodara, Gujarat, India – 390003
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IndustryConsumer Goods, Health & Beauty Retail & Distribution
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited has undergone 2 name changes throughout its history. The company was previously known as Aravali Dentifrices Private Limited, and Prafull Dentifirices Pvt Ltd. The current legal name is Merlin Dentifrices Private Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Merlin Dentifrices Private Limited | Current |
| Aravali Dentifrices Private Limited | Previous |
| Prafull Dentifirices Pvt Ltd | Previous |
Associated Brands with Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited operates one associated brand: Merlin Dentifrices. These brands represent Merlin Dentifrices Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Manufactures quality toothbrushes with German technology and European standards for oral care. | merlintoothbrushes.in |
Competitors & Alternatives of Merlin Dentifrices Private Limited
Brands and companies operating in the same space as Merlin Dentifrices Private Limited include Contemporary Targett, The True Bamboo, Athelas India and 2 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Contemporary Targett
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Manufactures toothbrushes and provides private label oral care services. | Vadodara, India, India | 1986 |
The True Bamboo
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Operates a direct-to-consumer brand offering organic toothbrushes. | Hyderabad, India, India | 2021 |
Athelas India
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Offers eco-friendly toothbrushes, floss picks, and kids' oral care products from India. | Mumbai, India, India | 2021 |
Lufaura
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Provides organic personal care products for sustainable home essentials. | Kolkata, India, India | 2023 |
Wepo organic
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A direct-to-consumer brand offering organic toothbrushes. | Guwahati, India, India | 2022 |
Business Activity of Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited is engaged in the principal business activity of manufacturing, with detailed activities including plastic products, non-metallic mineral products, rubber products, fabricated metal products.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C8 | Plastic products, non-metallic mineral products, rubber products, fabricated metal products | Locked |
Business activity turnover details for Merlin Dentifrices Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
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Verified entity values are shown only after access is granted.
Auditor Details of Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited is audited by Biswabikash & Associates for the financial year 2022. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Biswabikash & Associates | Locked | Locked | Locked |
Complete auditor history for Merlin Dentifrices Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
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Board of Directors of Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited is currently managed by 3 directors, with 4 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
|
Anirban Aurobinido Bose
Also directs:
Bhagirathi Plastics Private Limited
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Manager | 15 Mar 2016 | 10 Years 4 Months | Current |
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Aswini Kanta Ray
Also directs:
Breech Oralcare Private Limited, W. H .Targett India Limited
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Director | 13 Jul 2005 | 21 Years 0 Months | Current |
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Prafull Dwarkadas Goradia
Also directs:
Breech Oralcare Private Limited, W. H .Targett India Limited
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Director | 19 Jan 2012 | 14 Years 6 Months | Current |
Financials of Merlin Dentifrices Private Limited FY 2025 filings available
Merlin Dentifrices Private Limited reported revenue of ₹24.03 Cr (down 15.00% YoY) for FY 2025.
Ten-year financial statements for Merlin Dentifrices Private Limited
Historical statement values and trend charts require an active report plan.
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Ownership and Shareholding of Merlin Dentifrices Private Limited
Shareholding and ownership data for Merlin Dentifrices Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
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Charges & Borrowings of Merlin Dentifrices Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 26 Jul 2019 | State Bank of India | ₹9.25 Cr | Satisfied |
| 28 Oct 2018 | State Bank of India | ₹21.86 Cr | Satisfied |
| 24 Jun 2010 | State Bank of India | ₹17.62 Cr | Satisfied |
| 14 Jun 2010 | State Bank of India | ₹5.71 Cr | Satisfied |
| 09 Nov 1998 | Small Industries Development Bank of India | ₹- | Satisfied |
Total charge records: 5 View all charges
Employees and EPFO Compliance at Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited has a workforce of 6 employees as of Apr 09, 2024.
Employee and EPFO history for Merlin Dentifrices Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
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GST Compliance of Merlin Dentifrices Private Limited
GST registrations and filing compliance for Merlin Dentifrices Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
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Credit Ratings, Litigation & Regulatory Alerts for Merlin Dentifrices Private Limited
Credit ratings, litigation, and regulatory alerts for Merlin Dentifrices Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
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MSME Payment Delays by Merlin Dentifrices Private Limited
MSME payment history for Merlin Dentifrices Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
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Subsidiaries & Group Companies of Merlin Dentifrices Private Limited
Corporate group structure for Merlin Dentifrices Private Limited
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- Parent company
- Subsidiaries and ownership
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MCA Filings & Documents of Merlin Dentifrices Private Limited
MCA filings and documents for Merlin Dentifrices Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Merlin Dentifrices Private Limited
Frequently Asked Questions about Merlin Dentifrices Private Limited
Merlin Dentifrices Private Limited is an active private limited company in the consumer goods sector based in Vadodara, Gujarat, India. It was incorporated on 12 March 1996 (30+ years old) and is registered under CIN U24240GJ1996PTC029037. The company has 6 employees.
Merlin Dentifrices Private Limited reported revenue of ₹24.03 Cr for FY 2025 (down 15.00% YoY).
The current directors of Merlin Dentifrices Private Limited are:
- Anirban Aurobinido Bose - Manager
- Aswini Kanta Ray - Director
- Prafull Dwarkadas Goradia - Director
The primary industry of Merlin Dentifrices Private Limited is consumer goods. The company specifically operates in health and beauty retail and distribution. The company is currently active in this sector.
Merlin Dentifrices Private Limited can be reached at the registered office: C – 220 Baroda Industrial Estate Gorwa Road Vadodara, Gujarat, India – 390003, or through the website merlintoothbrushes.in.
The authorised capital is ₹80 Lakh, and the paid-up capital is ₹69.44 Lakh.