Merlin Dentifrices Private Limited

Merlin Dentifrices Private Limited - consumer goods in Vadodara, Gujarat, India. FY 2026 financials & compliance.
CIN U24240GJ1996PTC029037 Incorporated 12 March 1996 ROC Ahmedabad HQ Vadodara, Gujarat, India
Active Private Limited Company consumer goods MSME · Small
Data last updated
Revenue · FY 2025
₹24.03 Cr
▼ 15% YoY
Net profit · FY 2025
₹1.49 Cr
Net margin 6.2%
EBITDA · FY 2025
₹2.59 Cr
EBITDA margin 10.8%
Authorised capital
₹80 Lakh
Registered with MCA
Paid-up capital
₹69.44 Lakh
Issued & subscribed
Satisfied charges
₹54.44 Cr
No open charges
Company age
30 yrs
Est. 1996
Employees · EPFO
6
Provident fund records

About Merlin Dentifrices Private Limited

Data last updated:

Merlin Dentifrices Private Limited is a private limited company based in Vadodara, Gujarat, India, a subsidiary of Elgin Road Services Private Limited. It operates in the health and beauty retail and distribution segment of the consumer goods sector. It was incorporated on 12 March 1996 and has been in existence for over 30 years.

The company is registered with the Registrar of Companies (ROC), Ahmedabad, under CIN U24240GJ1996PTC029037. Its GSTIN is 24AABCP7135P2Z2 (Gujarat). The company holds 10 GST registrations, of which 5 are active.

The company has an authorised share capital of ₹80 Lakh and a paid-up capital of ₹69.44 Lakh. It was formerly known as Aravali Dentifrices Private Limited and Prafull Dentifirices Pvt Ltd. It is led by directors including Anirban Aurobinido Bose (Manager) and Aswini Kanta Ray.

Its last annual general meeting (AGM) was held on 24 July 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at C – 2/20 Baroda Industrial Estate Gorwa Road Vadodara, Gujarat, India – 390003.

As per the financials filed for FY 2025, the company reported a revenue of ₹24.03 Cr, a decline of 15% compared to the previous year. For the same year it recorded a net profit of ₹1.49 Cr (net margin 6.2%) and EBITDA of ₹2.59 Cr (EBITDA margin 10.8%). Revenue has grown at a compounded annual rate (CAGR) of 3% over three years and 18% over five years.

The company has about 6 employees on its provident fund (EPFO) records.

The company is associated with 1 brand: Merlin Dentifrices. As per MCA filings, the company has satisfied charges of ₹54.44 Cr on record. Court records list 1 case involving the company, including 1 filed by the company; 1 case is pending.

Merlin Dentifrices Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-GJ-24-0008673). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website merlintoothbrushes.in.

Company details

CIN U24240GJ1996PTC029037
Registration Number 029037
Incorporation Date 12 March 1996
ROC Ahmedabad
Listing Status Unlisted
Company Status Active
Date of Last AGM 24 July 2025
Date of Balance Sheet 31 March 2025
Parent Company Elgin Road Services Private Limited
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-GJ-24-0008673

Name history

Merlin Dentifrices has undergone 2 name changes throughout its history. The company was previously known as Aravali Dentifrices Private Limited, and Prafull Dentifirices Pvt Ltd. The current legal name is Merlin Dentifrices Private Limited.

Company NameStatus
Merlin Dentifrices Private LimitedCurrent
Aravali Dentifrices Private LimitedPrevious
Prafull Dentifirices Pvt LtdPrevious
Key People
Anirban Aurobinido Bose Manager Aswini Kanta Ray Director Prafull Dwarkadas Goradia Director

Recognitions & Rankings of Merlin Dentifrices

MSME (Udyam registered) Ministry of MSME
Category
Small (2024-25)
Udyam number
UDYAM-GJ-24-0008673

Contact details

Merlin Dentifrices Private Limited's registered office is in Vadodara, Gujarat. Its website is merlintoothbrushes.in. Its e-mail address and telephone number are in the company report.

  • Email
  • Telephone
  • Website
    merlintoothbrushes.in
  • Registered Address
    C – 2/20 Baroda Industrial Estate Gorwa Road Vadodara, Gujarat, India – 390003
  • Industry
    Consumer Goods, Health & Beauty Retail & Distribution

To see the full contact details of Merlin Dentifrices Private Limited, buy the company report.

Comprehensive company report
Merlin Dentifrices Private Limited - one report that includes everything
  • Company details, directors and signatories
  • Historical financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included

Brands

Merlin Dentifrices operates one associated brand: Merlin Dentifrices. Each brand links to its own profile.

BrandDescriptionWebsite
Merlin Dentifrices
Manufactures quality toothbrushes with German technology and European standards for oral care.merlintoothbrushes.in

Business activity

The main business activity of Merlin Dentifrices is manufacturing. In detail, this covers plastic products, non-metallic mineral products, rubber products, fabricated metal products.

Main activity group codeMain activityBusiness activity codeBusiness activityShare of turnover
CManufacturingC8Plastic products, non-metallic mineral products, rubber products, fabricated metal products

To see the full business activity and turnover split of Merlin Dentifrices Private Limited, buy the company report.

Financials of Merlin Dentifrices Private Limited

FY 2025 filings available

Merlin Dentifrices Private Limited reported revenue of ₹24.03 Cr (down 15% YoY) for FY 2025.

Revenue · FY 2025
₹24.03 Cr ▼ 15%
Net profit · FY 2025
₹1.49 Cr margin 6.2%
EBITDA · FY 2025
₹2.59 Cr margin 10.8%

Compounded Annual Growth Rate (CAGR)

Revenue CAGR growth
1 year
▼ 15%
3 years · compounded
▼ 3%
5 years · compounded
▲ 18%
EBITDA CAGR growth
1 year
▼ 22%
3 years · compounded
▼ 19%
5 years · compounded
▲ 3%

Revenue fell 15% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 18%. EBITDA fell 22% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profit and Loss Statement
Revenue from Operations
Other Income
Total Revenue
Cost of Materials Consumed
Employee Benefit Expense
Finance Costs
Depreciation and Amortisation
Other Expenses
Total Expenses
EBITDA₹2.59 Cr
Profit Before Tax
Tax Expense
Net Profit (PAT)₹1.49 Cr
Balance Sheet
Share Capital
Reserves and Surplus
Net Worth (Total Equity)
Long-term Borrowings
Short-term Borrowings
Trade Payables
Total Liabilities
Fixed Assets
Investments
Inventories
Trade Receivables
Cash and Bank Balance
Total Assets

Financial Ratios

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profitability
EBITDA Margin10.8%
Net Profit Margin6.2%
Return on Equity (ROE)
Return on Capital Employed (ROCE)
Return on Assets (ROA)
Liquidity and Debt
Current Ratio
Quick Ratio
Debt-to-Equity Ratio
Interest Coverage Ratio
Efficiency and Growth
Asset Turnover
Receivable Days
Payable Days
Inventory Days
Revenue Growth
Net Profit Growth

To see the full financial statements and ratios of Merlin Dentifrices Private Limited, buy the company report.

Board of directors of Merlin Dentifrices Private Limited

Merlin Dentifrices has 3 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.

Current Directors
NameDesignationAppointment DateTenureStatus
Anirban Aurobinido Bose
Also directs: Bhagirathi Plastics Private Limited
Manager15 Mar 201610 Years 7 MonthsCurrent
Aswini Kanta Ray
Also directs: Breech Oralcare Private Limited, W. H .Targett India Limited
Director13 Jul 200521 Years 3 MonthsCurrent
Prafull Dwarkadas Goradia
Also directs: Breech Oralcare Private Limited, W. H .Targett India Limited
Director19 Jan 201214 Years 9 MonthsCurrent
View all directors

Auditor

Merlin Dentifrices Private Limited is audited by Biswabikash & Associates for the financial year 2022.

Auditor firmFinancial yearFirm registration number
Biswabikash & AssociatesFY 2022320333E

Shareholding

The shareholding of Merlin Dentifrices Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.

Shareholder categoryFY 2022FY 2021FY 2020FY 2019FY 2018
Promoters
Domestic institutional investors (DII)
Foreign institutional investors (FII)
Public
Others

To see the full shareholding pattern of Merlin Dentifrices Private Limited, buy the company report.

Charges & borrowings

Open charges
None
Satisfied charges
₹54.44 Cr
Breakdown by lending institutions
State Bank of India₹54.44 Cr
Small Industries Development Bank of India₹0.00 Cr
Latest charge details
DateCharge IDLenderAmountStatusModified or satisfied on
26 Jul 2019100280973State Bank of India₹9.25 CrSatisfied
28 Oct 2018100217191State Bank of India₹21.86 CrSatisfied
24 Jun 201010226498State Bank of India₹17.62 CrSatisfied
14 Jun 201010226499State Bank of India₹5.71 CrSatisfied
09 Nov 199890113149Small Industries Development Bank of India₹-Satisfied

To see the full charge records of Merlin Dentifrices Private Limited, buy the company report.

Total charge records: 5 View all charges

MSME payment delays

Merlin Dentifrices Private Limited has 6 MSME Form 1 returns on record between 2019 and 2023, listing 26 overdue payments to 18 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 18)

SupplierAmount dueDue sinceReported on
Bluebell Industries
an individual supplier
Saptagiri Packagings Private Limited
an individual supplier
an individual supplier

To see the full MSME payment records of Merlin Dentifrices Private Limited, buy the company report.

Individuals and sole proprietors among the suppliers are not named.

Employees & EPFO

Merlin Dentifrices Private Limited has a workforce of 6 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.

Employee count
6
Active EPFO establishments
1

GST

Merlin Dentifrices has 10 GST registrations: 5 active and 5 cancelled or inactive. The first 4 active GSTINs are listed below.

Total GSTINs
10
Active
5
Cancelled / inactive
5
GSTINStateStatusRegistered on
24AABCP7135P2Z2GujaratActive01 Jul 2017
07AABCP7135P1ZZDelhiActive01 Jul 2017
19AABCP7135P1C5West BengalActive19 Jan 2018
19AABCP7135P3ZSWest BengalActive04 Dec 2020

To see the full GST registrations and return filing status of Merlin Dentifrices Private Limited, buy the company report.

Recent activity

Merlin Dentifrices Private Limited has 7 board changes on record since 2005: 3 appointments and 4 cessations. The latest: Kanwar Sain Vaid ceased to be Director on 13 Jan 2020.

AGM
Merlin Dentifrices Private Limited last Annual general meeting of members was held on 24 Jul 2025 as per latest MCA records.
Filing
Merlin Dentifrices Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Ahmedabad.
Charges
A charge registered on 26 Jul 2019 via Charge ID 100280973 with State Bank Of India was fully satisfied on 14 Feb 2024.
Charges
A charge registered on 28 Oct 2018 via Charge ID 100217191 with State Bank Of India was fully satisfied on 11 Sep 2023.
Charges
A charge registered on 24 Jun 2010 via Charge ID 10226498 with State Bank Of India was fully satisfied on 11 Sep 2023.
Charges
A charge with State Bank Of India of Rs. 1,762.00 Lakh registered on 24 Jun 2010 with Charge ID 10226498 was modified on 01 May 2023.
Charges
A charge with State Bank Of India of Rs. 2,186.00 Lakh registered on 28 Oct 2018 with Charge ID 100217191 was modified on 22 Sep 2020.
Ceased
Kanwar Sain Vaid ceased to be Director.
Charges
A charge with State Bank Of India amounted to Rs. 925.00 Lakh with Charge ID 100280973 was registered on 26 Jul 2019.
Charges
A charge with State Bank Of India amounted to Rs. 2,186.00 Lakh with Charge ID 100217191 was registered on 28 Oct 2018.
Charges
A charge registered on 14 Jun 2010 via Charge ID 10226499 with State Bank Of India was fully satisfied on 28 Apr 2017.
Appointed
Anirban Aurobinido Bose was appointed as Manager.

11 earlier events are in the company report.

Frequently asked questions

Merlin Dentifrices is an active private limited company based in Vadodara, Gujarat, India. The company works in health and beauty retail and distribution, within the consumer goods industry. It was incorporated on 12 March 1996 (30+ years old) and is registered under CIN U24240GJ1996PTC029037.

Merlin Dentifrices has 3 current directors:

The latest financial statements of Merlin Dentifrices on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 24 July 2025. Year-wise statements from 2015 are in the company report.

The GSTIN of Merlin Dentifrices is 24AABCP7135P2Z2, registered in Gujarat. The company has 10 GST registrations in all, of which 5 are active and 5 are cancelled or inactive. Other active GSTINs include 07AABCP7135P1ZZ (Delhi), 19AABCP7135P1C5 (West Bengal), 19AABCP7135P3ZS (West Bengal).

The CIN (Corporate Identification Number) of Merlin Dentifrices is U24240GJ1996PTC029037. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

Merlin Dentifrices has 1 court case on record: 1 filed by the company. 1 is pending.

Merlin Dentifrices was incorporated on 12 March 1996, making it 30+ years old. It is registered with the Registrar of Companies, Ahmedabad.

Kanwar Sain Vaid ceased to be Director on 13 Jan 2020. Anirban Aurobinido Bose was appointed as Manager on 15 Mar 2016. Sharad Chandra Chaturvedi ceased to be Director on 02 Mar 2015. Merlin Dentifrices has 7 board changes on record in total.

Yes, Merlin Dentifrices is registered as a small enterprise under Udyam registration (number: UDYAM-GJ-24-0008673).

Merlin Dentifrices has 6 MSME Form 1 returns on record between 2019 and 2023, listing 26 overdue payments to 18 micro and small suppliers. The latest return was filed on 27 Apr 2023.

Merlin Dentifrices can be reached through the website merlintoothbrushes.in. Its registered office is in Vadodara, Gujarat, India.