About Merlin Dentifrices
Merlin Dentifrices is a Consumer company based in Vadodara (India) founded in 1996. It manufactures quality toothbrushes with German technology and European standards for oral care. It operates on a B2B model. The company has 6 employees. Its Indian entity Merlin Dentifrices Private Limited reported revenue of ₹24.03 Cr. Merlin Dentifrices offers products and services including Merlin Premium Toothbrush, Merlin Regular Toothbrush, Merlin Topper Toothbrush, Merlin Ruby Toothbrush, and Merlin Black Beauty Toothbrush. Its focus areas include Personal Care, Oral Hygiene and Toothbrushes. Its competitors include Contemporary Targett, The True Bamboo and Athelas India.
Company details
Merlin Dentifrices Private Limited is a manufacturer based in Vadodara, Gujarat, India, specializing in toothbrushes. They produce various variants using imported nylon bristles and exclusive handle designs, adhering to European quality standards through German technology. The company focuses on strong construction and fine finishing, serving the oral hygiene market with products like premium and regular toothbrushes, while emphasizing durable materials and market distribution.
- Headquarters Vadodara, India
- Employees 6
- SectorsConsumer
- Phone•••• ••••
- Website merlintoothbrushes.in
- Legal Name Merlin Dentifrices Private Limited
- Date of Incorporation 12 Mar, 1996
- Jurisdiction Vadodara, Gujarat, India
- Annual Revenue₹24.03 Cr
FY 2025 · -15% YoY
- Net Profit₹1.49 Cr
FY 2025 · 6% margin
- EBITDA₹2.59 Cr
FY 2025 · 11% margin
- Employee Count6
Associated legal entities of Merlin Dentifrices
Merlin Dentifrices operates through Merlin Dentifrices Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Merlin Dentifrices Private Limited CIN U24240GJ1996PTC029037 | Active | 12 Mar 1996 | Vadodara, Gujarat | ₹24.0 Cr | 6 | 3 | View details |
Products & Services of Merlin Dentifrices
Merlin Dentifrices offers a comprehensive portfolio of products and services, including Merlin Premium Toothbrush, Merlin Regular Toothbrush, Merlin Topper Toothbrush, Merlin Ruby Toothbrush, and Merlin Black Beauty Toothbrush.
High-quality toothbrush with imported nylon bristles for effective cleaning
Standard toothbrush designed for everyday oral hygiene
Toothbrush with specialized shapes for enhanced brushing
Variant toothbrush offering durable and comfortable handling
Toothbrush with exclusive colors and end-rounded bristles
Advanced toothbrush focusing on fine finishing and quality
Board of directors of Merlin Dentifrices Private Limited (Merlin Dentifrices)
Merlin Dentifrices Private Limited is the primary company behind Merlin Dentifrices. The board of Merlin Dentifrices Private Limited currently have 3 directors; the longest-serving is Aswini Kanta Ray, appointed in 2005. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aswini Kanta Ray DIN 00120487 | Director | 13 Jul 2005 | 21 yrs 3 mo | Merlin Dentifrices Private Limited |
| Prafull Dwarkadas Goradia DIN 00322930 | Director | 19 Jan 2012 | 14 yrs 9 mo | Merlin Dentifrices Private Limited |
| Anirban Aurobinido Bose DIN 00005142 | Manager | 15 Mar 2016 | 10 yrs 7 mo | Merlin Dentifrices Private Limited |
Financials of Merlin Dentifrices
Figures of Merlin Dentifrices Private Limited, the primary company behind Merlin Dentifrices, for FY 2025. Revenue was ₹24.03 Cr (-15% year on year). Net profit was ₹1.49 Cr (6% margin). EBITDA was ₹2.59 Cr (11% margin). Revenue has grown at a compounded annual rate of -3% over three years and +18% over five years.
- ₹24.03 CrRevenue · FY 2025 · -15% YoY
- ₹1.49 CrNet profit · 6% margin
- ₹2.59 CrEBITDA · 11% margin
- ₹69.4 LakhPaid-up capital
- 6Employees (provident fund records)
- -3%Revenue CAGR, 3 years
- +18%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Merlin Dentifrices Private Limited are on its company page.
Detailed financial statements for Merlin Dentifrices
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Merlin Dentifrices
Merlin Dentifrices has 3 listed competitors in our database. They include Contemporary Targett, The True Bamboo and Athelas India.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| toothbrushpeople.com | 1986 | Vadodara, India | 10 | Manufactures toothbrushes and provides private label oral care services. | ||
| thetruebamboo.com | 2021 | Hyderabad, India | Operates a direct-to-consumer brand offering organic toothbrushes. | |||
| athelasindia.com | 2021 | Mumbai, India | Offers eco-friendly toothbrushes, floss picks, and kids' oral care products from India. |
Detailed competitors of Merlin Dentifrices
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Merlin Dentifrices (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Merlin Dentifrices
Merlin Dentifrices was founded in 1996.
Merlin Dentifrices is headquartered in Vadodara, India. It is registered at Vadodara, Gujarat, India.
Merlin Dentifrices has 6 employees.
The primary company behind Merlin Dentifrices, Merlin Dentifrices Private Limited, reported revenue of ₹24.03 Cr for FY 2025, down 15% year on year.
Merlin Dentifrices Private Limited is a manufacturer based in Vadodara, Gujarat, India, specializing in toothbrushes. They produce various variants using imported nylon bristles and exclusive handle designs, adhering to European quality standards through German technology. The company focuses on strong construction and fine finishing, serving the oral hygiene market with products like premium and regular toothbrushes, while emphasizing durable materials and market distribution.
Merlin Dentifrices's top competitors include Contemporary Targett, The True Bamboo and Athelas India.
Merlin Dentifrices offers Merlin Premium Toothbrush, Merlin Regular Toothbrush, Merlin Topper Toothbrush, Merlin Ruby Toothbrush, and 2 more products and services.
Merlin Dentifrices operates through Merlin Dentifrices Private Limited.
The legal entities of Merlin Dentifrices currently have 3 directors, including Anirban Aurobinido Bose, Aswini Kanta Ray, Prafull Dwarkadas Goradia.