About Athelas India
Athelas India is a Consumer company based in Mumbai (India) founded in 2021. It offers eco-friendly toothbrushes, floss picks, and kids oral care products from India. It operates on a D2C model. Its Indian entity Majix Computing Private Limited reported revenue of ₹3.15 Cr. Athelas India offers products and services including Super Soft Toothbrushes, Fresh Mint Floss Picks, Charco Bamboo Toothbrush, and Gajanan U Shaped Kids Toothbrush. Its focus areas include Health and Wellness, Personal Care, Oral Hygiene and Sustainability. Its competitors include Merlin Dentifrices, Contemporary Targett and The True Bamboo.
Company details
Athelas is an oral healthcare brand based in India that produces sustainable products like bamboo toothbrushes and floss picks using ethically sourced materials to minimize environmental impact. The company focuses on oral health education and supports underprivileged communities through dental camps in Mumbai. It operates an online platform for direct sales, emphasizing social responsibility and quality in personal care items, while partnering with local dentists for outreach.
- Headquarters Mumbai, India
- SectorsConsumer
- Email••••••••
- Website athelasindia.com
- Social Instagram
- Legal Name Majix Computing Private Limited
- Date of Incorporation 02 Aug, 2018
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹3.15 Cr
FY 2025 · +42% YoY
- Net Profit₹57,951
FY 2025 · 0% margin
- EBITDA₹7.3 Lakh
FY 2025 · 2% margin
Associated legal entities of Athelas India
Athelas India operates through Majix Computing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Majix Computing Private Limited CIN U51909MH2018PTC312435 | Active | 02 Aug 2018 | Mumbai, Maharashtra | ₹3.1 Cr | 2 | View details |
Products & Services of Athelas India
Athelas India offers a comprehensive portfolio of products and services, including Super Soft Toothbrushes, Fresh Mint Floss Picks, Charco Bamboo Toothbrush, and Gajanan U Shaped Kids Toothbrush.
Eco-friendly toothbrushes with nano bristles for gentle cleaning.
Disposable picks for effective interdental cleaning and fresh breath.
Bamboo toothbrush with activated charcoal for natural whitening.
Designed toothbrush for children aged 2-6 for safe brushing.
Board of directors of Majix Computing Private Limited (Athelas India)
Majix Computing Private Limited is the primary company behind Athelas India. The board of Majix Computing Private Limited currently have 2 directors; the longest-serving is Sandhya Abhijit Biyani, appointed in 2018.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sandhya Abhijit Biyani DIN 08191869 | Director | 02 Aug 2018 | 8 yrs 3 mo | Majix Computing Private Limited |
| Abhijit Arvind Biyani DIN 00342448 | Director | 02 Aug 2018 | 8 yrs 3 mo | Majix Computing Private Limited |
Financials of Athelas India
Figures of Majix Computing Private Limited, the primary company behind Athelas India, for FY 2025. Revenue was ₹3.15 Cr (+42% year on year). Net profit was ₹57,951 (0% margin). EBITDA was ₹7.3 Lakh (2% margin). Revenue has grown at a compounded annual rate of +25% over three years and +31% over five years.
- ₹3.15 CrRevenue · FY 2025 · +42% YoY
- ₹57,951Net profit · 0% margin
- ₹7.3 LakhEBITDA · 2% margin
- ₹1 LakhPaid-up capital
- +25%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Majix Computing Private Limited are on its company page.
Detailed financial statements for Athelas India
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Athelas India
Athelas India has 3 listed competitors in our database. They include Merlin Dentifrices, Contemporary Targett and The True Bamboo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| merlintoothbrushes.in | 1996 | Vadodara, India | 5 | Manufactures quality toothbrushes with German technology and European standards for oral care. | ||
| toothbrushpeople.com | 1986 | Vadodara, India | 10 | Manufactures toothbrushes and provides private label oral care services. | ||
| thetruebamboo.com | 2021 | Hyderabad, India | Operates a direct-to-consumer brand offering organic toothbrushes. |
Detailed competitors of Athelas India
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Athelas India (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about Athelas India
Athelas India was founded in 2021.
Athelas India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Athelas India, Majix Computing Private Limited, reported revenue of ₹3.15 Cr for FY 2025, up 42% year on year.
Athelas is an oral healthcare brand based in India that produces sustainable products like bamboo toothbrushes and floss picks using ethically sourced materials to minimize environmental impact. The company focuses on oral health education and supports underprivileged communities through dental camps in Mumbai. It operates an online platform for direct sales, emphasizing social responsibility and quality in personal care items, while partnering with local dentists for outreach.
Athelas India's top competitors include Merlin Dentifrices, Contemporary Targett and The True Bamboo.
Athelas India offers Super Soft Toothbrushes, Fresh Mint Floss Picks, Charco Bamboo Toothbrush, and Gajanan U Shaped Kids Toothbrush.
Athelas India operates through Majix Computing Private Limited.
The legal entities of Athelas India currently have 2 directors, including Sandhya Abhijit Biyani, Abhijit Arvind Biyani.