
About Adiquity Technologies Private Limited
Data last updated:
Adiquity Technologies Private Limited was a private limited company based in Bengaluru, Karnataka, India, operated as a subsidiary of Guruji.Com Technologies, Mauritius. The company has been amalgamated - it was merged with another entity and no longer exists as a separate legal entity. It operated in the advertising and media services segment of the media and publishing sector. It was incorporated on 20 January 2006.
The company was registered with the Registrar of Companies (ROC), Bangalore, under CIN U85110KA2006PTC038285. Its GSTIN is 29AACCT4054A2ZM (Karnataka). The company held 2 GST registrations, of which 1 is active.
The company had an authorised share capital of ₹95 Lakh and a paid-up capital of ₹33.27 Lakh. It was formerly known as Terrawiz Software Technologies Private Limited and Guruji.Com Software Private Limited. It was led by directors Kulasekaran Nithiyanandan and Prabhu Bala Srinivasan.
Its last annual general meeting (AGM) was held on 29 October 2021, and its latest financial statements are for the year ended 31 March 2021. The registered office was at Buildings Alyssa Begonia & Clover Embassy Tech Village Outer Ring Road, Bengaluru, Karnataka, India – 560103.
As per the financials filed for FY 2021, the company reported a revenue of ₹1.02 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹5.35 Cr and EBITDA of -₹70.31 Lakh (EBITDA margin -69%). Revenue has declined at a compounded annual rate (CAGR) of 31% over three years and 48% over five years.
The company had about 1 employee on its provident fund (EPFO) records before it was dissolved.
The company was associated with 2 brands: AdIQuity and Guruji. Court records list 4 cases involving the company, including 4 filed by the company; 1 case is pending. The company has 7 deals on record (5 funding rounds, 2 secondary share transfers), with disclosed funding of ₹20.61 Cr; the latest was in March 2015.
The last known website on record is adiquity.com.
Company details
Name history
Adiquity Technologies has undergone 2 name changes throughout its history. The company was previously known as Terrawiz Software Technologies Private Limited, and Guruji.Com Software Private Limited. The current legal name is Adiquity Technologies Private Limited.
| Company Name | Status |
|---|---|
| Adiquity Technologies Private Limited | Current |
| Terrawiz Software Technologies Private Limited | Previous |
| Guruji.Com Software Private Limited | Previous |
CIN history
Adiquity Technologies has one previous CIN (Corporate Identification Number): U72200KA2006PTC038285. The current CIN is U85110KA2006PTC038285, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U85110KA2006PTC038285 | Current |
| U72200KA2006PTC038285 | Previous |
Contact details
Adiquity Technologies Private Limited's registered office is in Bengaluru, Karnataka. Its website is adiquity.com. Its e-mail address is in the company report.
- Email
- Website
- Social Media
- Registered AddressBuildings Alyssa Begonia & Clover Embassy Tech Village Outer Ring Road, Bengaluru, Karnataka, India – 560103
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Adiquity Technologies Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Adiquity Technologies operates two associated brands: AdIQuity and Guruji. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Mobile ad network, RTB Ad Exchange, Ad Server | adiquity.com | |
| Indian users are served by Guruji's crawler-based search engine. | guruji.com |
Financials of Adiquity Technologies Private Limited
FY 2021 filings availableAdiquity Technologies Private Limited reported revenue of ₹1.02 Cr (up 173% YoY) for FY 2021.
Compounded Annual Growth Rate (CAGR)
Revenue rose 173% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 48%. EBITDA rose 37% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹1.02 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹70.31 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹5.35 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -69% | ||||
| Net Profit Margin | |||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
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| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Adiquity Technologies Private Limited, buy the company report.
Board of directors of Adiquity Technologies Private Limited
Adiquity Technologies has 2 current directors and 12 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Prabhu Bala Srinivasan | Additional Director | 06 Oct 2021 | 5 Years 0 Months | As last reported |
| Kulasekaran Nithiyanandan | Director | 30 Oct 2017 | 9 Years 0 Months | As last reported |
Auditor
Adiquity Technologies Private Limited is audited by S.R. Batliboi & Associates LLP for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| S.R. Batliboi & Associates LLP | FY 2021 | 101049W/E300004 |
Shareholding
The shareholding of Adiquity Technologies Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Adiquity Technologies Private Limited, buy the company report.
Deals & funding
Adiquity Technologies Private Limited has 7 deals on record (5 funding rounds, 2 secondary share transfers), with disclosed funding of ₹20.61 Cr; the latest was in March 2015.
Deals on record (5 of 7)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Nov 2012 | Funding round | ₹2.68 Cr | Investors: Guruji.Com Technologies ( Flipkart Investments ) |
| Aug 2010 | Funding round | ₹4.54 Cr | Investors: Guruji.Com Technologies ( Flipkart Investments ) |
| May 2009 | Funding round | ₹10.07 Cr | Investors: Guruji.Com Technologies ( Flipkart Investments ) |
| Dec 2007 | Funding round | ₹44.4 Lakh | Investors: Guruji.Com Technologies ( Flipkart Investments ) |
| Jul 2007 | Secondary share transfer | Undisclosed | Buyer: Guruji.Com Technologies ( Flipkart Investments ) Seller: 2 individuals |
To see the full deal history of Adiquity Technologies Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Adiquity Technologies Private Limited has 4 court cases on record: 4 filed by Adiquity Technologies. 1 case is pending and 3 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 2 | 0 | 0 |
| District courts | 1 | 0 | 0 |
| NCLAT | 1 | 0 | 1 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Court case (SUMMARY CIVIL SUIT) | Filed by the company against M/S. Law and Kenneth Saatchi and Saatchi Private Limited and 4 others | Disposed |
| High Court of Delhi | Court case (CO.PET.) | Filed by the company against Kinobeo Software Private Limited, | Disposed |
| NCLAT, NCLAT New Delhi | Company appeal | Filed by the company against individuals | Pending |
| High Court, CHANDIGARH (UT) | Company petition | Filed by the company against M/S Santabanta. Com Limited | Disposed |
To see the full case history of Adiquity Technologies Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Adiquity Technologies Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Adiquity Technologies Private Limited has a workforce of 1 employees on its EPFO records as of Apr 05, 2024, across 1 active EPFO establishment.
GST
Adiquity Technologies has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AACCT4054A2ZM | Karnataka | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Adiquity Technologies Private Limited, buy the company report.
Recent activity
Adiquity Technologies Private Limited has 14 board changes on record since 2006: 2 appointments and 12 cessations. The latest: Prabhu Bala Srinivasan was appointed as Additional Director on 06 Oct 2021.
5 earlier events are in the company report.
Frequently asked questions
Adiquity Technologies has been "Amalgamated" (merged) as per MCA records. The company was combined with another entity and no longer exists as a separate legal entity. Business activities, if any, continue under the successor entity.
Adiquity Technologies was a private limited company based in Bengaluru, Karnataka, India. The company worked in advertising agencies and media services, within the media and publishing industry. It was incorporated on 20 January 2006 and is registered under CIN U85110KA2006PTC038285. The company is recorded as amalgamated in MCA records and no longer exists as a legal entity.
Adiquity Technologies was incorporated on 20 January 2006. It is registered with the Registrar of Companies, Bangalore.
Adiquity Technologies had 2 directors:
- Prabhu Bala Srinivasan - Additional Director
- Kulasekaran Nithiyanandan - Director
The CIN (Corporate Identification Number) of Adiquity Technologies is U85110KA2006PTC038285. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Adiquity Technologies is at Buildings Alyssa Begonia & Clover Embassy Tech Village Outer Ring Road, Bengaluru, Karnataka, India – 560103.
Adiquity Technologies can be reached through the website adiquity.com. Its registered office is in Bengaluru, Karnataka, India.
The latest financial statements of Adiquity Technologies on record with the MCA are for the year ended 31 March 2021. Its last annual general meeting was held on 29 October 2021. Year-wise statements from 2015 are in the company report.
The GSTIN of Adiquity Technologies is 29AACCT4054A2ZM, registered in Karnataka. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
Adiquity Technologies operated in the media and publishing industry, in the advertising agencies and media services segment.

