About AdIQuity
AdIQuity is a Media & Entertainment company based in Bengaluru (India) founded in 2006, and was acquired by Flipkart in March 2015. Mobile ad network, RTB Ad Exchange, Ad Server. The company has 1 employees. Its Indian entity Adiquity Technologies Private Limited reported revenue of ₹1.02 Cr. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile.
Company details
AdIQuity is a global mobile ads platform which connects mobile publishers and app developers with ad agencies, ad networks and other media buyers in mobile ads space. AdIQuity offers global ad inventory from partner ad networks with audience targeting abilities; SaaS based Mobile Ad server which allows large publishers agencies networks to create their own ad offerings; Mobile RTB Exchange that allows publishers and media buyers to engage in a real-time bidding model. The platform currently manages 16B ad requests per month. It partners with 10,000 publishers developers and 70 mobile ad networks. Acquired by Flipkart in March 2015.
- Headquarters Bengaluru, India
- Employees 1
- Stage Acquired
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website adiquity.com
- Social LinkedIn X Facebook
- Acquired by Flipkart (Mar 2015)
- Legal Name Adiquity Technologies Private Limited
- Date of Incorporation 20 Jan, 2006
- Jurisdiction Bengaluru, Karnataka, India
Associated legal entities of AdIQuity
AdIQuity operates through Adiquity Technologies Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Adiquity Technologies Private Limited CIN U85110KA2006PTC038285 | Amalgamated | 20 Jan 2006 | Bengaluru, Karnataka | ₹1.0 Cr | 1 | 2 | View details |
Investors in AdIQuity
AdIQuity has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Flipkart.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India |
Investor details for AdIQuity
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Board of directors of Adiquity Technologies Private Limited (AdIQuity)
Adiquity Technologies Private Limited is the primary company behind AdIQuity. The board of Adiquity Technologies Private Limited currently have 2 directors; the longest-serving is Kulasekaran Nithiyanandan, appointed in 2017. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kulasekaran Nithiyanandan DIN 07820471 | Director | 30 Oct 2017 | 9 yrs | Adiquity Technologies Private Limited |
| Prabhu Bala Srinivasan DIN 07850158 | Additional Director | 06 Oct 2021 | 5 yrs | Adiquity Technologies Private Limited |
Financials of AdIQuity
Figures of Adiquity Technologies Private Limited, the primary company behind AdIQuity, for FY 2021. Revenue was ₹1.02 Cr (+173% year on year). Net loss was -₹5.35 Cr. EBITDA was -₹70.3 Lakh (-69% margin). Revenue has grown at a compounded annual rate of +31% over three years and -48% over five years.
- ₹1.02 CrRevenue · FY 2021 · +173% YoY
- -₹5.35 CrNet loss
- -₹70.3 LakhEBITDA · -69% margin
- ₹33.3 LakhPaid-up capital
- 1Employees (provident fund records)
- +31%Revenue CAGR, 3 years
- -48%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Adiquity Technologies Private Limited are on its company page.
Detailed financial statements for AdIQuity
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Verified entity values are shown only after access is granted.
Timeline of AdIQuity
2 dated milestones of AdIQuity across 9 years, from founding to its latest funding, stage changes and deals.
- Founded AdIQuity is founded.
- Exit Acquired by Flipkart.
Web traffic of AdIQuity
Websites that share an audience with AdIQuity (adiquity.com).
Websites whose visitors overlap most with AdIQuity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smaato.com | 100% | 26.1K | #886,209 | View details | |
adzmedia.com | adzmedia.com | 99% | – | ||
console.inner-active.com | console.inner-active.com | 78% | – | ||
ketads.com | ketads.com | 50% | – | ||
| gayadnetwork.com | 46% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for AdIQuity
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Top companies in Mobile Advertising
2 companies that operate in the same segment as AdIQuity (Mobile Advertising) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Adiquity
Complete news archive for AdIQuity
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Frequently Asked Questions about AdIQuity
AdIQuity was founded in 2006.
AdIQuity is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
AdIQuity has 1 employees.
The primary company behind AdIQuity, Adiquity Technologies Private Limited, reported revenue of ₹1.02 Cr for FY 2021, up 173% year on year.
AdIQuity is a global mobile ads platform which connects mobile publishers and app developers with ad agencies, ad networks and other media buyers in mobile ads space. AdIQuity offers global ad inventory from partner ad networks with audience targeting abilities; SaaS based Mobile Ad server which allows large publishers agencies networks to create their own ad offerings; Mobile RTB Exchange that allows publishers and media buyers to engage in a real-time bidding model. The platform currently manages 16B ad requests per month. It partners with 10,000 publishers developers and 70 mobile ad networks. Acquired by Flipkart in March 2015.
AdIQuity has 1 investor. Key investors include Flipkart.
AdIQuity operates through Adiquity Technologies Private Limited.
Yes. AdIQuity was acquired by Flipkart in March 2015.
The legal entities of AdIQuity currently have 2 directors, including Prabhu Bala Srinivasan, Kulasekaran Nithiyanandan.