Haystack Marketing Services Private Limited

Haystack Marketing Services Private Limited - media and publishing in Bangalore, Karnataka, India. FY 2026 financials & compliance.
CIN U74999KA2012PTC064335 Incorporated 11 June 2012 ROC Bangalore HQ Bangalore, Karnataka, India
Active Private Limited Company media and publishing MSME · Medium
Data last updated
Revenue · FY 2025
₹197.73 Cr
▼ 20% YoY
Net loss · FY 2025
₹13.82 Cr
Net margin -7%
EBITDA · FY 2025
-₹12.61 Cr
EBITDA margin -6.4%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹10 Lakh
Issued & subscribed
Open charges
₹15 Cr
Secured borrowings
Company age
14 yrs
Est. 2012
Employees · EPFO
56
Provident fund records

About Haystack Marketing Services Private Limited

Data last updated:

Haystack Marketing Services Private Limited is a private limited company based in Bangalore, Karnataka, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 11 June 2012 and has been in existence for over 14 years.

The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U74999KA2012PTC064335. Its GSTIN is 29AACCH9352H1ZA (Karnataka). The company holds 4 GST registrations, all of them active.

The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹10 Lakh. It is led by directors Samir Chaudhary and Mukesh Agrawal.

Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Bangalore, Karnataka.

As per the financials filed for FY 2025, the company reported a revenue of ₹197.73 Cr, a decline of 20% compared to the previous year. For the same year it recorded a net loss of ₹13.82 Cr (net margin -7%) and EBITDA of -₹12.61 Cr (EBITDA margin -6.4%). Revenue has grown at a compounded annual rate (CAGR) of 37% over three years and 42% over five years.

The company has about 56 employees on its provident fund (EPFO) records.

The company is associated with 2 brands: The Media Ant and ECultify. As per MCA filings, the company has open charges of ₹15 Cr on record. Court records list 9 cases involving the company, including 8 filed by the company and 1 filed against it; 2 cases are pending. The company has 2 deals on record (1 rights issue, 1 secondary share transfer); the latest was in August 2021. The company has 2 MSME Form 1 returns on record for the period ending Mar 2019, listing 14 overdue payments to 9 micro and small suppliers.

Haystack Marketing Services Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-KR-03-0125671). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website themediaant.com.

Company details

CIN U74999KA2012PTC064335
Registration Number 064335
Incorporation Date 11 June 2012
ROC Bangalore
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Medium
Udyam Registration UDYAM-KR-03-0125671
Key People
Samir Chaudhary Director Mukesh Agrawal Director

Recognitions & Rankings of Haystack Marketing Services

MSME (Udyam registered) Ministry of MSME
Category
Medium (2024-25)
Udyam number
UDYAM-KR-03-0125671

Contact details

Haystack Marketing Services Private Limited's registered office is in Bangalore, Karnataka. Its website is themediaant.com. Its e-mail address and telephone number are in the company report.

  • Email
  • Telephone
  • Website
    themediaant.com
  • Social Media
  • Registered Address
    Door Number 187 9th Cross Road Binnamangala, Hoysala Nagar Indira Nagar, Bangalore, Karnataka, India – 560038
  • Industry
    Media and Publishing, Advertising Agencies & Media Services

To see the full contact details of Haystack Marketing Services Private Limited, buy the company report.

Comprehensive company report
Haystack Marketing Services Private Limited - one report that includes everything
  • Company details, directors and signatories
  • Historical financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included

Brands

Haystack Marketing Services operates two associated brands: The Media Ant and ECultify. Each brand links to its own profile.

BrandDescriptionWebsite
The Media Ant
Offers media planning, buying, and advertising solutions for businesses in India.themediaant.com
ECultify
Media buying agency providing advertising services and campaign planning for businesses.ecultifymedia.com

Business activity

The main business activity of Haystack Marketing Services is professional, scientific and technical. In detail, this covers advertising and market research.

Main activity group codeMain activityBusiness activity codeBusiness activityShare of turnover
MProfessional, Scientific and TechnicalM6Advertising and market research

To see the full business activity and turnover split of Haystack Marketing Services Private Limited, buy the company report.

Financials of Haystack Marketing Services Private Limited

FY 2025 filings available

Haystack Marketing Services Private Limited reported revenue of ₹197.73 Cr (down 20% YoY) for FY 2025.

Revenue · FY 2025
₹197.73 Cr ▼ 20%
Net loss · FY 2025
₹13.82 Cr margin -7%
EBITDA · FY 2025
-₹12.61 Cr margin -6.4%

Compounded Annual Growth Rate (CAGR)

Revenue CAGR growth
1 year
▼ 20%
3 years · compounded
▲ 37%
5 years · compounded
▲ 42%
EBITDA CAGR growth
1 year
▼ 407%
3 years · compounded
▼ 145%
5 years · compounded
▼ 31%

Revenue fell 20% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 42%. EBITDA fell 407% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.

Financial Statement Summary

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profit and Loss Statement
Revenue from Operations
Other Income
Total Revenue
Cost of Materials Consumed
Employee Benefit Expense
Finance Costs
Depreciation and Amortisation
Other Expenses
Total Expenses
EBITDA-₹12.61 Cr
Profit Before Tax
Tax Expense
Net Profit (PAT)-₹13.82 Cr
Balance Sheet
Share Capital
Reserves and Surplus
Net Worth (Total Equity)
Long-term Borrowings
Short-term Borrowings
Trade Payables
Total Liabilities
Fixed Assets
Investments
Inventories
Trade Receivables
Cash and Bank Balance
Total Assets

Financial Ratios

MetricsFY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Profitability
EBITDA Margin-6.4%
Net Profit Margin-7%
Return on Equity (ROE)
Return on Capital Employed (ROCE)
Return on Assets (ROA)
Liquidity and Debt
Current Ratio
Quick Ratio
Debt-to-Equity Ratio
Interest Coverage Ratio
Efficiency and Growth
Asset Turnover
Receivable Days
Payable Days
Inventory Days
Revenue Growth
Net Profit Growth

To see the full financial statements and ratios of Haystack Marketing Services Private Limited, buy the company report.

Board of directors of Haystack Marketing Services Private Limited

Haystack Marketing Services has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.

Current Directors
NameDesignationAppointment DateTenureStatus
Samir ChaudharyDirector11 Jun 201214 Years 4 MonthsCurrent
Mukesh AgrawalDirector11 Jun 201214 Years 4 MonthsCurrent
View all directors

Auditor

Haystack Marketing Services Private Limited is audited by D J H S & ASSOCIATES for the financial year 2024.

Auditor firmFinancial yearFirm registration number
D J H S & ASSOCIATESFY 2024012553S

Shareholding

The shareholding of Haystack Marketing Services Private Limited is on record for 5 financial years, the latest being FY 2024, split between promoters, domestic institutions, foreign institutions, public shareholders and others.

Shareholder categoryFY 2024FY 2023FY 2022FY 2021FY 2020
Promoters
Domestic institutional investors (DII)
Foreign institutional investors (FII)
Public
Others

To see the full shareholding pattern of Haystack Marketing Services Private Limited, buy the company report.

Charges & borrowings

Open charges
₹15 Cr
Satisfied charges
None
Breakdown by lending institutions
Hdfc Bank Limited₹15.00 Cr
Latest charge details
DateCharge IDLenderAmountStatusModified or satisfied on
08 Jul 2024100977408Hdfc Bank Limited₹10 CrOpen
29 Dec 2023100924950Hdfc Bank Limited₹5 CrOpen

To see the full charge records of Haystack Marketing Services Private Limited, buy the company report.

Total charge records: 2 View all charges

Deals & funding

Haystack Marketing Services Private Limited has 2 deals on record (1 rights issue, 1 secondary share transfer); the latest was in August 2021.

Total deals
2
Rights issue
1
Secondary share transfer
1

Deals on record (2 of 2)

WhenDealAmountParties
Aug 2021Rights issue₹9 LakhInvestors: 2 individuals
Mar 2018Secondary share transferUndisclosedBuyer: 2 individuals
Seller: an individual

Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.

MSME payment delays

Haystack Marketing Services Private Limited has 2 MSME Form 1 returns on record for the period ending Mar 2019, listing 14 overdue payments to 9 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.

Suppliers with reported dues (5 of 9)

SupplierAmount dueDue sinceReported on
Hammer Publishers Private Limited
Surewaves Mediatech Private Limited
Blockdale Media LLP
an individual supplier
an individual supplier

To see the full MSME payment records of Haystack Marketing Services Private Limited, buy the company report.

Individuals and sole proprietors among the suppliers are not named.

Employees & EPFO

Haystack Marketing Services Private Limited has a workforce of 56 employees on its EPFO records as of Jan 03, 2026, across 1 active EPFO establishment.

Employee count
56
Active EPFO establishments
1
Employee growth
-35.63%

GST

Haystack Marketing Services has 4 GST registrations: 4 active.

Total GSTINs
4
Active
4
GSTINStateStatusRegistered on
29AACCH9352H1ZAKarnatakaActive01 Jul 2017
29AACCH9352H2Z9KarnatakaActive16 May 2025
27AACCH9352H1ZEMaharashtraActive28 Jun 2024
06AACCH9352H1ZIHaryanaActive20 Jun 2025

To see the full GST registrations and return filing status of Haystack Marketing Services Private Limited, buy the company report.

Recent activity

Haystack Marketing Services Private Limited has 3 board changes on record since 2012: 2 appointments and 1 cessation. The latest: Mayank Bidawatka ceased to be Director on 28 Oct 2015.

AGM
Haystack Marketing Services Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Haystack Marketing Services Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Bangalore.
Charges
A charge with Hdfc Bank Limited of Rs. 1,000.00 Lakh registered on 08 Jul 2024 with Charge ID 100977408 was modified on 06 Jan 2025.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 1,000.00 Lakh with Charge ID 100977408 was registered on 08 Jul 2024.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 500.00 Lakh with Charge ID 100924950 was registered on 29 Dec 2023.
Ceased
Mayank Bidawatka ceased to be Director.
Appointed
Mukesh Agrawal was appointed as Director.
Appointed
Samir Chaudhary was appointed as Director.
Incorporation
11 Jun 2012
Haystack Marketing Services Private Limited was registered on 11 Jun 2012 with Roc Bangalore & aged 14 years 4 months as per MCA records.

Frequently asked questions

Haystack Marketing Services is an active private limited company based in Bangalore, Karnataka, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 11 June 2012 (14+ years old) and is registered under CIN U74999KA2012PTC064335.

Haystack Marketing Services has 2 current directors:

The latest financial statements of Haystack Marketing Services on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.

The GSTIN of Haystack Marketing Services is 29AACCH9352H1ZA, registered in Karnataka. The company has 4 GST registrations in all, of which 4 are active. Other active GSTINs include 29AACCH9352H2Z9 (Karnataka), 27AACCH9352H1ZE (Maharashtra), 06AACCH9352H1ZI (Haryana).

The CIN (Corporate Identification Number) of Haystack Marketing Services is U74999KA2012PTC064335. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.

Haystack Marketing Services has 9 court cases on record: 8 filed by the company and 1 filed against it. 2 are pending. Most are in the district courts.

Haystack Marketing Services was incorporated on 11 June 2012, making it 14+ years old. It is registered with the Registrar of Companies, Bangalore.

Haystack Marketing Services has 2 deals on record (1 rights issue, 1 secondary share transfer); the latest was in August 2021.

Mayank Bidawatka ceased to be Director on 28 Oct 2015. Mukesh Agrawal was appointed as Director on 11 Jun 2012. Samir Chaudhary was appointed as Director on 11 Jun 2012.

Yes, Haystack Marketing Services is registered as a medium enterprise under Udyam registration (number: UDYAM-KR-03-0125671).

Haystack Marketing Services has 2 MSME Form 1 returns on record for the period ending Mar 2019, listing 14 overdue payments to 9 micro and small suppliers. The latest return was filed on 31 May 2019.