MSME (Udyam registered) Ministry of MSME
- Udyam number
- UDYAM-WB-10-0021376
Sanatan Merchants Private Limited - fmcg in Kolkata, West Bengal, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹99.02 Cr
▲ 37853% YoY
Net profit · FY 2025
₹1.38 Cr
Net margin 1.4%
EBITDA · FY 2025
₹4.22 Cr
EBITDA margin 4.3%
Authorised capital
₹14.2 Cr
Registered with MCA
Paid-up capital
₹14.15 Cr
Issued & subscribed
Open charges
₹22.35 Cr
Satisfied ₹24.65 Cr
Company age
9 yrs
Est. 2017
Employees · EPFO
1
Provident fund records
About Sanatan Merchants Private Limited
Data last updated:
Sanatan Merchants Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the personal care and skincare products segment of the FMCG sector. It was incorporated on 01 March 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U51909WB2017PTC219694. Its GSTIN is 19AAYCS2388A1ZU (West Bengal).
The company has an authorised share capital of ₹14.2 Cr and a paid-up capital of ₹14.15 Cr. It was formerly known as Lalam Lifesciences Private Limited and Veda Plus Care Private Limited. It is led by directors including Binod Kumar Maroti and Nirav Maroti.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 16 Strand Road Unit No. N – 901 Floor No. 9, Kolkata, West Bengal, India – 700001.
As per the financials filed for FY 2025, the company reported a revenue of ₹99.02 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹1.38 Cr (net margin 1.4%) and EBITDA of ₹4.22 Cr (EBITDA margin 4.3%). Revenue has grown at a compounded annual rate (CAGR) of 127% over three years and 41% over five years.
The company has about 1 employee on its provident fund (EPFO) records.
The company is associated with 1 brand: Anthi. As per MCA filings, the company has open charges of ₹22.35 Cr and satisfied charges of ₹24.65 Cr on record. Court records list 20 cases involving the company, including 10 filed by the company and 10 filed against it; 1 case is pending.
Sanatan Merchants Private Limited is registered as an MSME under the Udyam registration framework (Reg. No. UDYAM-WB-10-0021376). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website anthinaturals.com.
Company details
CIN U51909WB2017PTC219694
Registration Number 219694
Incorporation Date 01 March 2017
ROC Kolkata
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification MSME
Udyam Registration UDYAM-WB-10-0021376
Name history
Sanatan Merchants has undergone 8 name changes throughout its history. The current legal name is Sanatan Merchants Private Limited.
| Company Name | Status |
|---|---|
| Sanatan Merchants Private Limited | Current |
| Lalam Lifesciences Private Limited | Previous |
| Veda Plus Care Private Limited | Previous |
| Veda Pluscare India Private Limited | Previous |
| Vedaplus Care Services Private Limited | Previous |
| Sanatan Cosmeceuticals Private Limited | Previous |
| Lalam Care Private Limited | Previous |
| Vedaplus Care India Private Limited | Previous |
Recognitions & Rankings of Sanatan Merchants
Contact details
Sanatan Merchants Private Limited's registered office is in Kolkata, West Bengal. Its website is anthinaturals.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address16 Strand Road Unit No. N – 901 Floor No. 9, Kolkata, West Bengal, India – 700001
- IndustryFMCG, Personal Care & Skincare Products
To see the full contact details of Sanatan Merchants Private Limited, buy the company report.
Comprehensive company report
Sanatan Merchants Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Sanatan Merchants operates one associated brand: Anthi. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Operates a direct-to-consumer brand offering natural hair care products. | anthinaturals.com |
Business activity
The main business activity of Sanatan Merchants is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Sanatan Merchants Private Limited, buy the company report.
Financials of Sanatan Merchants Private Limited
FY 2025 filings availableSanatan Merchants Private Limited reported revenue of ₹99.02 Cr (up 37853% YoY) for FY 2025.
Revenue · FY 2025
₹99.02 Cr ▲ 37853%
Net profit · FY 2025
₹1.38 Cr margin 1.4%
EBITDA · FY 2025
₹4.22 Cr margin 4.3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
3 years · compounded
▲ 127%
5 years · compounded
▲ 41%
EBITDA CAGR growth
1 year
▲ 535%
3 years · compounded
▲ 199%
5 years · compounded
▲ 47%
Revenue has grown at a compounded annual rate (CAGR) of 41% over five years. EBITDA rose 535% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹4.22 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹1.38 Cr | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 4.3% | ||||
| Net Profit Margin | 1.4% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Sanatan Merchants Private Limited, buy the company report.
Board of directors of Sanatan Merchants Private Limited
Sanatan Merchants has 4 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Binod Kumar Maroti Also directs: Link Trexim LLP, Chime of Wellness LLP, Greenfarm Machineries Private Limited and 1 more | Director | 05 Apr 2021 | 5 Years 7 Months | Current |
| Nirav Maroti Also directs: Chime of Wellness LLP, Greenfarm Machineries Private Limited, Eminent Sales Private Limited and 1 more | Director | 01 Mar 2017 | 9 Years 8 Months | Current |
| Saurabh Sutodia | Director | 08 Aug 2025 | 1 Years 2 Months | Current |
| Anil Gupta Also directs: Fortune Tools Private Limited, Asha Tilak Ventures Private Limited | Director | 08 Aug 2025 | 1 Years 2 Months | Current |
Auditor
Sanatan Merchants Private Limited is audited by ASHOK AMIT & CO for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ASHOK AMIT & CO | FY 2021 | 322338E |
Shareholding
The shareholding of Sanatan Merchants Private Limited is on record for 4 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2017 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Sanatan Merchants Private Limited, buy the company report.
Charges & borrowings
Open charges
₹22.35 Cr
Satisfied charges
₹24.65 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 18 Aug 2025 | 101149222 | Others | ₹22.35 Cr | Open | |
| 08 Sep 2020 | 100365904 | Others | ₹24.65 Cr | Satisfied |
To see the full charge records of Sanatan Merchants Private Limited, buy the company report.
Total charge records: 2 View all charges
Legal cases
Sanatan Merchants Private Limited has 20 court cases on record: 10 filed by Sanatan Merchants, 10 filed against it. 1 case is pending and 19 are disposed.
Total cases
20
Filed by the company
10
Filed against the company
10
Pending
1
Disposed
19
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 11 | 9 | 0 |
| High courts | 7 | 0 | 0 |
| Supreme Court | 2 | 1 | 1 |
Cases on record (5 of 20)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Supreme Court | Court case (2407-Indirect Taxation : Entry tax, motor vehicle tax, purchase tax, entertainment tax, terminal tax, octroi, toll tax, professional tax, Gold Control Act, Hotel Receipts Tax Act, Water and sewage Tax, luxury tax, Cess Acts) | Filed by the company against The State of West Bengal and 3 others | Pending |
| District court, Gurugram, Haryana | Court case (CRR) | Filed by the company against M/S Beverly Hills Polo Club Fragrances Pvt Ltd | Disposed |
| District court, Gurugram, Haryana | Court case (CRR) | Filed by the company against M/S Sakamichi Perfumes Pvt Ltd | Disposed |
| District court, Gurugram, Haryana | Cheque dishonour complaint | Filed against the company by M/S Sakamichi Perfumes Pvt Ltd | Disposed |
| District court, Gurugram, Haryana | Cheque dishonour complaint | Filed against the company by M/S Beverly Hills Polo Club Fragrances Pvt Ltd | Disposed |
To see the full case history of Sanatan Merchants Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Sanatan Merchants Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Sanatan Merchants Private Limited has a workforce of 1 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
Employee count
1
Active EPFO establishments
1
GST
Sanatan Merchants has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AAYCS2388A1ZU | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Sanatan Merchants Private Limited, buy the company report.
Recent activity
Sanatan Merchants Private Limited has 8 board changes on record since 2017: 4 appointments and 4 cessations. The latest: Anil Gupta ceased to be Additional Director on 29 Sep 2025.
Charges
A charge registered on 08 Sep 2020 via Charge ID 100365904 with Others was fully satisfied on 13 Jan 2026.
AGM
Sanatan Merchants Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Ceased
Anil Gupta ceased to be Additional Director.
Ceased
Saurabh Sutodia ceased to be Additional Director.
Charges
A charge with Others amounted to Rs. 22.35 Cr with Charge ID 101149222 was registered on 18 Aug 2025.
Appointed
Anil Gupta was appointed as Director.
Appointed
Saurabh Sutodia was appointed as Director.
Filing
Sanatan Merchants Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Kolkata.
Charges
A charge with Others of Rs. 24.65 Cr registered on 08 Sep 2020 with Charge ID 100365904 was modified on 27 May 2024.
Ceased
Jeetendra Kumar Kundlia ceased to be Director.
Appointed
Binod Kumar Maroti was appointed as Director.
Charges
A charge with Others amounted to Rs. 24.65 Cr with Charge ID 100365904 was registered on 08 Sep 2020.
3 earlier events are in the company report.
Frequently asked questions
Sanatan Merchants is an active private limited company based in Kolkata, West Bengal, India. The company works in personal care and skincare products, within the FMCG industry. It was incorporated on 01 March 2017 (9+ years old) and is registered under CIN U51909WB2017PTC219694.
Sanatan Merchants has 4 current directors:
- Binod Kumar Maroti - Director
- Nirav Maroti - Director
- Saurabh Sutodia - Director
- Anil Gupta - Director
The latest financial statements of Sanatan Merchants on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2017 are in the company report.
The GSTIN of Sanatan Merchants is 19AAYCS2388A1ZU, registered in West Bengal.
The CIN (Corporate Identification Number) of Sanatan Merchants is U51909WB2017PTC219694. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Sanatan Merchants has 20 court cases on record: 10 filed by the company and 10 filed against it. 1 is pending. Most are in the district courts.
Sanatan Merchants was incorporated on 01 March 2017, making it 9+ years old. It is registered with the Registrar of Companies, Kolkata.
Anil Gupta ceased to be Additional Director on 29 Sep 2025. Saurabh Sutodia ceased to be Additional Director on 29 Sep 2025. Anil Gupta was appointed as Director on 08 Aug 2025. Sanatan Merchants has 8 board changes on record in total.
Yes, Sanatan Merchants is registered as an MSME under Udyam registration (number: UDYAM-WB-10-0021376).
Sanatan Merchants can be reached through the website anthinaturals.com. Its registered office is in Kolkata, West Bengal, India.
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