About Anthi
Anthi is a Consumer company based in Kolkata (India). It operates a direct-to-consumer brand offering natural hair care products. It operates on a D2C model. The company has 1 employees. Its Indian entity Sanatan Merchants Private Limited reported revenue of ₹99.02 Cr. Its focus areas include Consumer Goods, Beauty and Personal Care, Hair Care and Natural Products. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Anthi operates a direct-to-consumer brand offering natural hair care products, focusing on producing consumer products, beauty and personal care, hair care, and natural products. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters Kolkata, India
- Employees 1
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website anthinaturals.com
- Social Facebook Instagram YouTube
- Legal Name Lalam Lifesciences Private Limited
- Date of Incorporation 01 Mar, 2017
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹99.02 Cr
FY 2025 · +37853% YoY
- Net Profit₹1.38 Cr
FY 2025 · 1% margin
- EBITDA₹4.22 Cr
FY 2025 · 4% margin
- Employee Count1
Associated legal entities of Anthi
Anthi operates through Sanatan Merchants Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sanatan Merchants Private Limited CIN U51909WB2017PTC219694 | Active | 01 Mar 2017 | Kolkata, West Bengal | ₹99.0 Cr | 1 | 5 | View details |
Apps and channels of Anthi
its YouTube channel anthi naturals has 191 subscribers and 2 videos.
Videos from Anthi
The most watched videos on Anthi's YouTube channel, anthi naturals (191 subscribers). Click a video to play it here.
More on anthi naturals.
Board of directors of Sanatan Merchants Private Limited (Anthi)
Sanatan Merchants Private Limited is the primary company behind Anthi. The board of Sanatan Merchants Private Limited currently have 4 directors; the longest-serving is Nirav Maroti, appointed in 2017. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nirav Maroti DIN 01063718 | Director | 01 Mar 2017 | 9 yrs 8 mo | Sanatan Merchants Private Limited |
| Binod Kumar Maroti DIN 00382013 | Director | 05 Apr 2021 | 5 yrs 7 mo | Sanatan Merchants Private Limited |
| Saurabh Sutodia DIN 09146663 | Director | 08 Aug 2025 | 1 yr 3 mo | Sanatan Merchants Private Limited |
| Anil Gupta DIN 01074673 | Director | 08 Aug 2025 | 1 yr 3 mo | Sanatan Merchants Private Limited |
Financials of Anthi
Figures of Sanatan Merchants Private Limited, the primary company behind Anthi, for FY 2025. Revenue was ₹99.02 Cr (+37853% year on year). Net profit was ₹1.38 Cr (1% margin). EBITDA was ₹4.22 Cr (4% margin). Revenue has grown at a compounded annual rate of +127% over three years and +41% over five years.
- ₹99.02 CrRevenue · FY 2025 · +37853% YoY
- ₹1.38 CrNet profit · 1% margin
- ₹4.22 CrEBITDA · 4% margin
- ₹1.00 CrPaid-up capital
- 1Employees (provident fund records)
- +127%Revenue CAGR, 3 years
- +41%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sanatan Merchants Private Limited are on its company page.
Detailed financial statements for Anthi
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Anthi
Anthi has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Anthi
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Web traffic of Anthi
The website of Anthi (anthinaturals.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 31.7% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Anthi (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Anthi
Complete news archive for Anthi
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Frequently Asked Questions about Anthi
Anthi is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
Anthi has 1 employees.
The primary company behind Anthi, Sanatan Merchants Private Limited, reported revenue of ₹99.02 Cr for FY 2025, up 37853% year on year.
Anthi operates a direct-to-consumer brand offering natural hair care products, focusing on producing consumer products, beauty and personal care, hair care, and natural products. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
Anthi's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Anthi operates through Sanatan Merchants Private Limited.
The legal entities of Anthi currently have 5 directors, including Binod Kumar Maroti, Nirav Maroti, Saurabh Sutodia and others.