About Sanatan Merchants Private Limited
Data last updated: 07 February 2026
Sanatan Merchants Private Limited is a private limited company based in Kolkata, West Bengal, India. It specialises in personal care and skincare products, a part of the broader FMCG sector. Incorporated on 01 March 2017, the company has been in operation for over 9 years.
Registered with ROC Kolkata under CIN U51909WB2017PTC219694.
Capital: an authorised share capital of ₹14.2 Cr and a paid-up capital of ₹14.15 Cr. Formerly known as Lalam Lifesciences Private Limited and Veda Plus Care Private Limited. It is led by directors including Binod Kumar Maroti and Nirav Maroti.
Last AGM: 30 September 2025. Financial statements filed for year ended 31 March 2025. Office: 16 Strand Road Unit No. N – 901 Floor No. 9, Kolkata, West Bengal, India – 700001.
As per the financials filed for FY 2025, the company reported a revenue of ₹99.02 Cr, reflecting significant growth compared to the previous year.
The company has a workforce of approximately 1 employees as per the latest available data.
The company is associated with 1 brand - Anthi. As per MCA filings, the company has open charges of ₹22.35 Cr and satisfied charges of ₹24.65 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website anthinaturals.com.
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Registered Address16 Strand Road Unit No. N – 901 Floor No. 9, Kolkata, West Bengal, India – 700001
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IndustryFMCG, Personal Care & Skincare Products
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Name History of Sanatan Merchants Private Limited
Sanatan Merchants Private Limited has undergone 8 name changes throughout its history. The current legal name is Sanatan Merchants Private Limited, reflecting the company's evolution and rebranding over time.
| Company Name | Status |
|---|---|
| Sanatan Merchants Private Limited | Current |
| Lalam Lifesciences Private Limited | Previous |
| Veda Plus Care Private Limited | Previous |
| Veda Pluscare India Private Limited | Previous |
| Vedaplus Care Services Private Limited | Previous |
| Sanatan Cosmeceuticals Private Limited | Previous |
| Lalam Care Private Limited | Previous |
| Vedaplus Care India Private Limited | Previous |
Associated Brands with Sanatan Merchants Private Limited
Sanatan Merchants Private Limited operates one associated brand: Anthi. These brands represent Sanatan Merchants Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Operates a direct-to-consumer brand offering natural hair care products. | anthinaturals.com |
Competitors & Alternatives of Sanatan Merchants Private Limited
Brands and companies operating in the same space as Sanatan Merchants Private Limited include Mamaearth, WOW Skin Science, Brillare and 4 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Mamaearth
|
Online brand offering multi-category natural skin care and makeup products | Gurugram, India, India | 2016 |
WOW Skin Science
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Organic beauty products are offered by an internet-first brand. | Bengaluru, India, India | 2014 |
Brillare
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Multi-category natural beauty products are offered online by Brillare. | Ahmedabad, India, India | 2009 |
Soulflower
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Organic beauty products are offered online by Soulflower. | Mumbai, India, India | 2001 |
Juicy Chemistry
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Natural skin and hair care products are sold online. | Coimbatore, India, India | 2014 |
WishCare
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Skincare and haircare products are sold online by WishCare. | Kolkata, India, India | 2019 |
The Ayurveda Experience
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Provides online sales of Ayurvedic face, body, hair care, and educational resources. | Singapore, Singapore, Singapore | 2010 |
Business Activity of Sanatan Merchants Private Limited
Sanatan Merchants Private Limited is engaged in the principal business activity of trade, with detailed activities including wholesale trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | Locked |
Business activity turnover details for Sanatan Merchants Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Sanatan Merchants Private Limited
Sanatan Merchants Private Limited is audited by ASHOK AMIT & CO for the financial year 2021. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| ASHOK AMIT & CO | Locked | Locked | Locked |
Complete auditor history for Sanatan Merchants Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
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Board of Directors of Sanatan Merchants Private Limited
Sanatan Merchants Private Limited is currently managed by 4 directors, with 4 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
|
Binod Kumar Maroti
Also directs:
Link Trexim Llp, Chime Of Wellness Llp, Greenfarm Machineries Private Limited and 1 more
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Director | 05 Apr 2021 | 5 Years 3 Months | Current |
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Nirav Maroti
Also directs:
Chime Of Wellness Llp, Greenfarm Machineries Private Limited, Eminent Sales Private Limited and 1 more
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Director | 01 Mar 2017 | 9 Years 4 Months | Current |
| Saurabh Sutodia | Director | 08 Aug 2025 | 0 Years 11 Months | Current |
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Anil Gupta
Also directs:
Fortune Tools Private Limited, Asha Tilak Ventures Private Limited
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Director | 08 Aug 2025 | 0 Years 11 Months | Current |
Financials of Sanatan Merchants Private Limited FY 2025 filings available
Sanatan Merchants Private Limited reported revenue of ₹99.02 Cr (up 37853.00% YoY) for FY 2025.
Ten-year financial statements for Sanatan Merchants Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
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Ownership and Shareholding of Sanatan Merchants Private Limited
Shareholding and ownership data for Sanatan Merchants Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Sanatan Merchants Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 18 Aug 2025 | Others | ₹22.35 Cr | Open |
| 08 Sep 2020 | Others | ₹24.65 Cr | Satisfied |
Total charge records: 2 View all charges
Employees and EPFO Compliance at Sanatan Merchants Private Limited
Sanatan Merchants Private Limited has a workforce of 1 employees as of Apr 09, 2024.
Employee and EPFO history for Sanatan Merchants Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
GST Compliance of Sanatan Merchants Private Limited
GST registrations and filing compliance for Sanatan Merchants Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
Credit Ratings, Litigation & Regulatory Alerts for Sanatan Merchants Private Limited
Credit ratings, litigation, and regulatory alerts for Sanatan Merchants Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Sanatan Merchants Private Limited
MSME payment history for Sanatan Merchants Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Sanatan Merchants Private Limited
Corporate group structure for Sanatan Merchants Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Sanatan Merchants Private Limited
MCA filings and documents for Sanatan Merchants Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Sanatan Merchants Private Limited
Frequently Asked Questions about Sanatan Merchants Private Limited
Sanatan Merchants Private Limited is an active private limited company in the FMCG sector based in Kolkata, West Bengal, India. It was incorporated on 01 March 2017 (9+ years old) and is registered under CIN U51909WB2017PTC219694. The company has 1 employees.
Sanatan Merchants Private Limited reported revenue of ₹99.02 Cr for FY 2025 (up 37853.00% YoY).
The current directors of Sanatan Merchants Private Limited are:
- Binod Kumar Maroti - Director
- Nirav Maroti - Director
- Saurabh Sutodia - Director
- Anil Gupta - Director
The primary industry of Sanatan Merchants Private Limited is FMCG. The company specifically operates in personal care and skincare products. The company is currently active in this sector.
Sanatan Merchants Private Limited can be reached at the registered office: 16 Strand Road Unit No. N – 901 Floor No. 9, Kolkata, West Bengal, India – 700001, or through the website anthinaturals.com.
The authorised capital is ₹14.2 Cr, and the paid-up capital is ₹14.15 Cr.