- Category
- Small (2024-25)
- Udyam number
- UDYAM-MH-19-0006717

About Orienta Cine Advertising Private Limited
Data last updated:
Orienta Cine Advertising Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 27 May 2002 and has been in existence for over 24 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH2002PTC136020. Its GSTIN is 19AAACO5096R2ZJ (West Bengal). The company holds 11 GST registrations, of which 4 are active.
The company has an authorised share capital of ₹1.2 Cr and a paid-up capital of ₹70.13 Lakh. It is led by directors Ketan Balwantrai Lakhani and Vikram Balwantrai Lakhani.
Its last annual general meeting (AGM) was held on 31 December 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at 202 Bhaveshwar Complexopp Vidyha Vihar Rly, Mumbai, Maharashtra, India – 400086.
As per the financials filed for FY 2020, the company reported a revenue of ₹31.92 Cr, a decline of 44% compared to the previous year. For the same year it recorded a net loss of ₹1.38 Cr (net margin -4.3%) and EBITDA of ₹1.63 Cr (EBITDA margin 5.1%). Revenue has declined at a compounded annual rate (CAGR) of 18% over three years and 9% over five years.
The company has about 20 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Orienta Cine. As per MCA filings, the company has open charges of ₹14.18 Cr on record. Court records list 112 cases involving the company, including 34 filed by the company and 78 filed against it; 53 cases are pending.
Orienta Cine Advertising Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0006717). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website orientacine.com.
Company details
Recognitions & Rankings of Orienta Cine Advertising
Contact details
Orienta Cine Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its website is orientacine.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address202 Bhaveshwar Complexopp Vidyha Vihar Rly, Mumbai, Maharashtra, India – 400086
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Orienta Cine Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Orienta Cine Advertising operates one associated brand: Orienta Cine. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides expert advertising services, including campaign planning and media placement solutions. | orientacine.com |
Business activity
The main business activity of Orienta Cine Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Orienta Cine Advertising Private Limited, buy the company report.
Financials of Orienta Cine Advertising Private Limited
FY 2020 filings availableOrienta Cine Advertising Private Limited reported revenue of ₹31.92 Cr (down 44% YoY) for FY 2020.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 9% over five years, including a 44% fall in the latest year. EBITDA fell 53% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹31.92 Cr | ||||
| Cost of Materials Consumed | |||||
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| Total Expenses | |||||
| EBITDA | ₹1.63 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹1.38 Cr | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 5.1% | ||||
| Net Profit Margin | -4.3% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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To see the full financial statements and ratios of Orienta Cine Advertising Private Limited, buy the company report.
Board of directors of Orienta Cine Advertising Private Limited
Orienta Cine Advertising has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ketan Balwantrai Lakhani | Director | 27 May 2002 | 24 Years 5 Months | Current |
| Vikram Balwantrai Lakhani | Director | 27 May 2002 | 24 Years 5 Months | Current |
Peer comparison
Orienta Cine Advertising Private Limited is compared with the 4 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Ad-Merchant India Private Limited | ₹32.27 Cr (FY 2024) | 11.0% | Kolkata, West Bengal, India | |||
| Ripplelinks Media Private Limited | ₹32.23 Cr (FY 2025) | 86.0% | Bangalore, Karnataka, India | |||
| Varadhi Advertisers Private Limited | ₹31.94 Cr (FY 2018) | -9.0% | Hyderabad, Telangana, India | |||
| Orienta Cine Advertising Private Limitedthis company | ₹31.92 Cr (FY 2020) | -₹1.38 Cr | -4.3% | -44.0% | 20 | Mumbai, Maharashtra, India |
| Garg Ad Vision Private Limited | ₹31.61 Cr (FY 2025) | -4.0% | Ahmedabad, Gujarat, India |
To see the full peer comparison of Orienta Cine Advertising Private Limited, buy the company report.
Auditor
Orienta Cine Advertising Private Limited is audited by Kishnani and Company for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Kishnani and Company | FY 2020 | 113822 |
Shareholding
The shareholding of Orienta Cine Advertising Private Limited is on record for 5 financial years, the latest being FY 2020, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Orienta Cine Advertising Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 17 Jul 2020 | 100356980 | Others | ₹60 Lakh | Open | |
| 25 May 2016 | 100033293 | Others | ₹1.2 Cr | Open | |
| 24 Nov 2010 | 10255028 | The Saraswat Co-Operative Bank Limited | ₹50 Lakh | Open | |
| 29 Jun 2010 | 10229715 | The Saraswat Co-Operative Bank Limited | ₹90 Lakh | Open | |
| 27 Mar 2008 | 10096425 | The Saraswat Co-Operative Bank Limited | ₹3.28 Cr | Open |
To see the full charge records of Orienta Cine Advertising Private Limited, buy the company report.
Total charge records: 6 View all charges
Legal cases
Orienta Cine Advertising Private Limited has 112 court cases on record: 34 filed by Orienta Cine Advertising, 78 filed against it. 53 cases are pending and 59 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 109 | 75 | 53 |
| NCLT | 3 | 3 | 0 |
Cases on record (5 of 112)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by Insta Capital Pvt. Ltd. | Pending |
| District court, Mumbai CMM Courts, Maharashtra | Court case (Summary Cases) | Filed against the company by Xtreme Media Private Limited Through Its Authorized Person Ms Pooja Pramod Joshi | Pending |
| District court, New Delhi, Delhi | Cheque dishonour complaint | Filed against the company by M/S PVR Inox Ltd | Pending |
| District court, Chennai, Tamil Nadu | Court case (STC/PC) | Filed against the company by M/S. Qube Cinema Technologies Pvt Ltd Rep by Its Authorized Signatory S.V. Prathima | Pending |
| District court, New Delhi, Delhi | Criminal case | Filed against the company by M/S PVR Inox Ltd | Pending |
To see the full case history of Orienta Cine Advertising Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Orienta Cine Advertising Private Limited has 3 MSME Form 1 returns on record between 2019 and 2020, listing 11 overdue payments to 4 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (4 of 4)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Sandaw Prints Private Limited | |||
| Arihant Digiprint | |||
| an individual supplier | |||
| an individual supplier |
To see the full MSME payment records of Orienta Cine Advertising Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Orienta Cine Advertising Private Limited has a workforce of 20 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
GST
Orienta Cine Advertising has 11 GST registrations: 4 active and 7 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AAACO5096R2ZJ | West Bengal | Active | 16 Aug 2017 |
| 29AAACO5096R1ZJ | Karnataka | Active | 29 Aug 2017 |
| 23AAACO5096R1ZV | Madhya Pradesh | Active | 13 Jun 2018 |
| 06AAACO5096R1ZR | Haryana | Active | 06 Jul 2018 |
To see the full GST registrations and return filing status of Orienta Cine Advertising Private Limited, buy the company report.
Recent activity
Orienta Cine Advertising Private Limited has 2 board changes on record since 2002: 2 appointments. The latest: Ketan Balwantrai Lakhani was appointed as Director on 27 May 2002.
Frequently asked questions
Orienta Cine Advertising is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 27 May 2002 (24+ years old) and is registered under CIN U74300MH2002PTC136020.
Orienta Cine Advertising has 2 current directors:
- Ketan Balwantrai Lakhani - Director
- Vikram Balwantrai Lakhani - Director
The latest financial statements of Orienta Cine Advertising on record with the MCA are for the year ended 31 March 2020. Its last annual general meeting was held on 31 December 2020. Year-wise statements from 2015 are in the company report.
The GSTIN of Orienta Cine Advertising is 19AAACO5096R2ZJ, registered in West Bengal. The company has 11 GST registrations in all, of which 4 are active and 7 are cancelled or inactive. Other active GSTINs include 29AAACO5096R1ZJ (Karnataka), 23AAACO5096R1ZV (Madhya Pradesh), 06AAACO5096R1ZR (Haryana).
The CIN (Corporate Identification Number) of Orienta Cine Advertising is U74300MH2002PTC136020. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Orienta Cine Advertising has 112 court cases on record: 34 filed by the company and 78 filed against it. 53 are pending. Most are in the district courts.
Orienta Cine Advertising was incorporated on 27 May 2002, making it 24+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Orienta Cine Advertising by revenue are Ad-Merchant India Private Limited, Ripplelinks Media Private Limited, Varadhi Advertisers Private Limited, Garg Ad Vision Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Ketan Balwantrai Lakhani was appointed as Director on 27 May 2002. Vikram Balwantrai Lakhani was appointed as Director on 27 May 2002.
Yes, Orienta Cine Advertising is registered as a small enterprise under Udyam registration (number: UDYAM-MH-19-0006717).
Orienta Cine Advertising has 3 MSME Form 1 returns on record between 2019 and 2020, listing 11 overdue payments to 4 micro and small suppliers. The latest return was filed on 14 Dec 2020.
Orienta Cine Advertising can be reached through the website orientacine.com. Its registered office is in Mumbai, Maharashtra, India.

