- Category
- Small (2024-25)
- Udyam number
- UDYAM-GJ-09-0001060

About Prayas Financial Services Private Limited
Data last updated:
Prayas Financial Services Private Limited is a private limited company based in Ahmedabad, Gujarat, India, a subsidiary of Ananya Finance For Inclusive Growth Private Limited. It operates in the microfinance institutions segment of the financial services sector. It was incorporated on 03 March 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Ahmedabad, under CIN U67190GJ2017PTC096063. Its GSTIN is 24AAJCP0327K1ZH (Gujarat). The company holds 5 GST registrations, all of them active.
The company has an authorised share capital of ₹40 Cr and a paid-up capital of ₹29.79 Cr. It is led by directors including Abhisek Khanna (Managing Director) and Surendra Srivastava.
Its last annual general meeting (AGM) was held on 12 August 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Ahmedabad, Gujarat.
As per the financials filed for FY 2024, the company reported a revenue of ₹27.75 Cr, a growth of 130% compared to the previous year. For the same year it recorded a net loss of ₹2.41 Cr (net margin -8.7%) and EBITDA of ₹4.03 Cr (EBITDA margin 14.5%). Revenue has grown at a compounded annual rate (CAGR) of 85% over three years.
The company is associated with 1 brand: PRAYAS Finance. As per MCA filings, the company has open charges of ₹46.5 Cr and satisfied charges of ₹23.42 Cr on record. The company has 5 deals on record (2 rights issues, 2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹13.25 Cr; the latest was in June 2022. Its 6 peer companies in the BFSI industry (Micro Finance Institutions, Small Non Deposit NBFC), with the same principal business activity (other financial activities) are compared by revenue, 1 larger and 5 smaller; the largest is Naga Dhunseri Group Ltd. with revenue of ₹28.09 Cr.
Prayas Financial Services Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-GJ-09-0001060). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website prayasfinance.com.
Company details
Recognitions & Rankings of Prayas Financial Services
Contact details
Prayas Financial Services Private Limited's registered office is in Ahmedabad, Gujarat. Its website is prayasfinance.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressG – 901 9th Floor, Titanium City Centre 100 Ft Road Satellite, Ahmedabad, Gujarat, India – 380015
- IndustryFinancial Services, Microfinance Institutions, NBFC
To see the full contact details of Prayas Financial Services Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Prayas Financial Services operates one associated brand: PRAYAS Finance. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides comprehensive solutions for consumer loans and financial support. | prayasfinance.com |
Business activity
The main business activity of Prayas Financial Services is financial and insurance service. In detail, this covers other financial activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance Service | K8 | Other financial activities |
To see the full business activity and turnover split of Prayas Financial Services Private Limited, buy the company report.
Financials of Prayas Financial Services Private Limited
FY 2025 filings availablePrayas Financial Services Private Limited reported revenue of ₹27.75 Cr (up 130% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 85% over three years, including 130% growth in the latest year. EBITDA rose 54% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹4.03 Cr | ||||
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| Net Profit (PAT) | -₹2.41 Cr | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA Margin | 14.5% | ||||
| Net Profit Margin | -8.7% | ||||
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To see the full financial statements and ratios of Prayas Financial Services Private Limited, buy the company report.
Board of directors and KMP of Prayas Financial Services Private Limited
Prayas Financial Services Private Limited currently reports 6 directors and 1 key managerial person. 11 former directors have served the organization.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Surendra Srivastava Also directs: Ananya Finance for Inclusive Growth Private Limited | Director | 23 Mar 2022 | 4 Years 7 Months | Current |
| Abhisek Khanna Also directs: Ananya Finance for Inclusive Growth Private Limited | Managing Director | 16 May 2023 | 3 Years 5 Months | Current |
| Sanjay Gandhi | Nominee Director | 30 Apr 2025 | 1 Years 6 Months | Current |
| Haruna Takeuchi Also directs: Ananya Finance for Inclusive Growth Private Limited | Nominee Director | 30 Apr 2025 | 1 Years 6 Months | Current |
| Bhavana Srivastava Also directs: Finvalue Advisors Private Limited, Valueroots Global Foundation | Director | 27 Jan 2024 | 2 Years 9 Months | Current |
| Divya Rathi | Company Secretary | 01 Dec 2023 | 2 Years 11 Months | Current |
Peer comparison
Prayas Financial Services Private Limited is compared with the 6 companies closest to it by revenue in the BFSI industry (Micro Finance Institutions, Small Non Deposit NBFC), with the same principal business activity (other financial activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Naga Dhunseri Group Ltd. | ₹28.09 Cr (FY 2019) | -65.0% | Kolkata, West Bengal, India | |||
| Prayas Financial Services Private Limitedthis company | ₹27.75 Cr (FY 2024) | -₹2.41 Cr | -8.7% | 130.0% | Ahmedabad, Gujarat, India | |
| Bhagwati Holdings Private Limited | ₹27.69 Cr (FY 2024) | 114.0% | Mumbai, Maharashtra, India | |||
| Goodvalue Securities Pvt Ltd | ₹27.67 Cr (FY 2025) | -24.0% | Kolkata, West Bengal, India | |||
| Satin Finserv Limited | ₹27.58 Cr (FY 2022) | 11.0% | Gurugram, Haryana, India | |||
| CD Equifinance Private Limited | ₹27.49 Cr (FY 2019) | -57.0% | Kolkata, West Bengal, India | |||
| Fairassets Technologies India Private Limited | ₹27.35 Cr (FY 2025) | -42.0% | Gurgaon, Haryana, India |
To see the full peer comparison of Prayas Financial Services Private Limited, buy the company report.
Auditor
Prayas Financial Services Private Limited is audited by MANUBHAI & SHAH LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MANUBHAI & SHAH LLP | FY 2023 | 106041W/W100136 |
Shareholding
The shareholding of Prayas Financial Services Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Prayas Financial Services Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 29 Apr 2025 | 101094093 | Others | ₹5 Cr | Open | |
| 24 Mar 2025 | 101079911 | Others | ₹5 Cr | Open | |
| 10 Mar 2025 | 101064621 | Others | ₹20 Cr | Open | |
| 10 Oct 2024 | 101024201 | Others | ₹10 Cr | Open | |
| 01 Dec 2023 | 100824783 | Others | ₹5 Cr | Open |
To see the full charge records of Prayas Financial Services Private Limited, buy the company report.
Total charge records: 14 View all charges
Deals & funding
Prayas Financial Services Private Limited has 5 deals on record (2 rights issues, 2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹13.25 Cr; the latest was in June 2022.
Deals on record (5 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jun 2022 | Funding round | ₹12.5 Cr | Investors: Ananya Finance for Inclusive Growth Private Limited , an individual |
| Feb 2021 | Funding round | ₹75 Lakh | Investors: Ananya Finance for Inclusive Growth Private Limited |
| Jul 2020 | Rights issue | ₹2.26 Cr | Investors: 2 individuals |
| Aug 2019 | Rights issue | ₹25 Lakh | Investors: 2 individuals |
| Jun 2019 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Prayas Financial Services Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Prayas Financial Services Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Prayas Financial Services has 5 GST registrations: 5 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 24AAJCP0327K1ZH | Gujarat | Active | 25 Sep 2019 |
| 23AAJCP0327K1ZJ | Madhya Pradesh | Active | 25 Dec 2020 |
| 08AAJCP0327K1ZB | Rajasthan | Active | 06 Apr 2021 |
| 06AAJCP0327K1ZF | Haryana | Active | 30 Jan 2023 |
To see the full GST registrations and return filing status of Prayas Financial Services Private Limited, buy the company report.
Recent activity
Prayas Financial Services Private Limited has 17 board changes on record since 2017: 12 appointments and 5 cessations. The latest: Pranav Shailesh Desai ceased to be CFO on 17 Jun 2025.
30 earlier events are in the company report.
Frequently asked questions
Prayas Financial Services is an active private limited company based in Ahmedabad, Gujarat, India. The company works in microfinance institutions, within the financial services industry. It was incorporated on 03 March 2017 (9+ years old) and is registered under CIN U67190GJ2017PTC096063.
Prayas Financial Services has 7 current directors and KMP:
- Abhisek Khanna - Managing Director
- Surendra Srivastava - Director
- Sanjay Gandhi - Nominee Director
- Haruna Takeuchi - Nominee Director
- Bhavana Srivastava - Director
- Guerol Michael Sari - Director
- Divya Rathi - Company Secretary
The latest financial statements of Prayas Financial Services on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 12 August 2025. Year-wise statements from FY 2017 are in the company report.
The GSTIN of Prayas Financial Services is 24AAJCP0327K1ZH, registered in Gujarat. The company has 5 GST registrations in all, of which 5 are active. Other active GSTINs include 23AAJCP0327K1ZJ (Madhya Pradesh), 08AAJCP0327K1ZB (Rajasthan), 06AAJCP0327K1ZF (Haryana).
The CIN (Corporate Identification Number) of Prayas Financial Services is U67190GJ2017PTC096063. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Prayas Financial Services was incorporated on 03 March 2017, making it 9+ years old. It is registered with the Registrar of Companies, Ahmedabad.
Prayas Financial Services has 5 deals on record (2 rights issues, 2 funding rounds, 1 secondary share transfer), with disclosed funding of ₹13.25 Cr; the latest was in June 2022.
The peers of Prayas Financial Services by revenue are Naga Dhunseri Group Ltd, Bhagwati Holdings Private Limited, Goodvalue Securities Pvt Ltd, Satin Finserv Limited, CD Equifinance Private Limited and 1 more, all in the BFSI industry (Micro Finance Institutions, Small Non Deposit NBFC), with the same principal business activity (other financial activities).
Pranav Shailesh Desai ceased to be CFO on 17 Jun 2025. Haruna Takeuchi was appointed as Nominee Director on 30 Apr 2025. Sanjay Gandhi was appointed as Nominee Director on 30 Apr 2025. Prayas Financial Services has 17 board changes on record in total.
Yes, Prayas Financial Services is registered as a small enterprise under Udyam registration (number: UDYAM-GJ-09-0001060).
Prayas Financial Services can be reached through the website prayasfinance.com. Its registered office is in Ahmedabad, Gujarat, India.

