- Category
- Micro (2021-22)
- Udyam number
- UDYAM-DL-08-0021703

Rightly Informed Brands Private Limited
About Rightly Informed Brands Private Limited
Data last updated:
Rightly Informed Brands Private Limited is a private limited company based in Delhi, India. It operates in the service-based operations segment of the business services sector. It was incorporated on 30 June 2021 and has been in existence for over 5 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74999DL2021PTC383002.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1.25 Lakh. It is led by directors including Rajeev Makhija and Ritu Makhija.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at A – 27 South Extension Part 2, Delhi, India – 110049.
As per the financials filed for FY 2024, the company reported a revenue of ₹45.55 Lakh, a decline of 65% compared to the previous year. For the same year it recorded a net profit of ₹14.85 Lakh (net margin 32.6%) and EBITDA of ₹23.12 Lakh (EBITDA margin 50.8%).
The company is associated with 1 brand: Smart Nutrition.
Rightly Informed Brands Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0021703).
Company details
Recognitions & Rankings of Rightly Informed Brands
Contact details
Rightly Informed Brands Private Limited's registered office is in Delhi, Delhi.
- Registered AddressA – 27 South Extension Part 2, Delhi, India – 110049
- IndustryBusiness Services, Other Services, Miscellaneous Business Activities
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Rightly Informed Brands operates one associated brand: Smart Nutrition. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online e-commerce platform offering fitness and wellness products | smartnutrition.in |
Business activity
The main business activity of Rightly Informed Brands is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Rightly Informed Brands Private Limited, buy the company report.
Financials of Rightly Informed Brands Private Limited
FY 2024 filings availableRightly Informed Brands Private Limited reported revenue of ₹45.55 Lakh (down 65% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 65% in the latest year. EBITDA rose 68% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|
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| Total Expenses | |||
| EBITDA | ₹23.12 Lakh | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | ₹14.85 Lakh | ||
| Balance Sheet | |||
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| Reserves and Surplus | |||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | 50.8% | ||
| Net Profit Margin | 32.6% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
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To see the full financial statements and ratios of Rightly Informed Brands Private Limited, buy the company report.
Board of directors of Rightly Informed Brands Private Limited
Rightly Informed Brands has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Rajeev Makhija Also directs: Health Is Wealth Media Private Limited, Smart Brands Products Private Limited, Pivot Welltech Private Limited and 2 more | Director | 30 Jun 2021 | 5 Years 4 Months | Current |
| Ritu Makhija Also directs: Health Is Wealth Media Private Limited, Smart Brands Products Private Limited, Pivot Welltech Private Limited and 2 more | Director | 30 Jun 2021 | 5 Years 4 Months | Current |
| Arun Tangri | Director | 30 Jun 2021 | 5 Years 4 Months | Current |
Peer comparison
Rightly Informed Brands Private Limited is compared with the 3 companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Slice Foods Private Limited | ₹46.25 Lakh (FY 2021) | 52.0% | Tiruppur, Tamil Nadu, India | |||
| Rightly Informed Brands Private Limitedthis company | ₹45.55 Lakh (FY 2024) | ₹14.85 Lakh | 32.6% | -65.0% | Delhi, India | |
| Neobasket Private Limited | ₹45.17 Lakh (FY 2022) | Chennai, Tamil Nadu, India | ||||
| Motorprotek India Private Limited | ₹45.04 Lakh (FY 2024) | 158.0% | Delhi, India |
To see the full peer comparison of Rightly Informed Brands Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Rightly Informed Brands Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Rightly Informed Brands Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Rightly Informed Brands Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Rightly Informed Brands Private Limited has 3 board changes on record since 2021: 3 appointments. The latest: Arun Tangri was appointed as Director on 30 Jun 2021.
Frequently asked questions
Rightly Informed Brands is an active private limited company based in Delhi, India. The company works in other services, within the business services industry. It was incorporated on 30 June 2021 (5+ years old) and is registered under CIN U74999DL2021PTC383002.
Rightly Informed Brands has 3 current directors:
- Rajeev Makhija - Director
- Ritu Makhija - Director
- Arun Tangri - Director
The latest financial statements of Rightly Informed Brands on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2022 are in the company report.
The CIN (Corporate Identification Number) of Rightly Informed Brands is U74999DL2021PTC383002. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Rightly Informed Brands was incorporated on 30 June 2021, making it 5+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Rightly Informed Brands by revenue are Slice Foods Private Limited, Neobasket Private Limited, Motorprotek India Private Limited, all in the Ecommerce and Internet industry (Broad Based Ecommerce), with the same principal business activity (wholesale trading).
Arun Tangri was appointed as Director on 30 Jun 2021. Rajeev Makhija was appointed as Director on 30 Jun 2021. Ritu Makhija was appointed as Director on 30 Jun 2021.
Yes, Rightly Informed Brands is registered as a micro enterprise under Udyam registration (number: UDYAM-DL-08-0021703).
The registered office of Rightly Informed Brands is at A – 27 South Extension Part 2, Delhi, India – 110049.
Rightly Informed Brands operates in the business services industry, in the other services segment.
Rightly Informed Brands has 1 associated brand: Smart Nutrition.

