About Smart Nutrition
Smart Nutrition is a Healthcare company based in Delhi (India) founded in 2005. Online e-commerce platform offering fitness and wellness products. Smart Nutrition has raised $135.65 thousand across 1 funding round from investors including TagTaste, Jotsimran Singh Dua and Harpreet Singh Dua. Smart Nutrition was last valued at $676.8 thousand in September 2021. Its chief executive, as recorded, is Raj Makhija. Its focus areas include HealthTech, Fitness & Wellness Tech, Commerce and Supplements. Its competitors include HealthKart, SastaSundar and HyugaLife; 3 of its 3 listed competitors have raised funding.
Company details
Smart Nutrition was founded in 2005 in Delhi, India, and operates within the e-commerce sector focused on health and fitness. An online platform is maintained to provide products such as protein supplements, vitamins, minerals, and sports nutrition items. These offerings serve both elite athletes and general fitness enthusiasts, with operations centered in India and accessible through the domain smartnutrition.in. Leadership is provided by CEO and MD Raj Makhija.
- Total Equity Funding$135.65K (USD)
in 1 rounds
- Latest Funding Round$135.65K (USD), Seed
Sep 2021
- InvestorsTagTaste
& 2 more
Associated legal entities of Smart Nutrition
Smart Nutrition is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smart Nutrition Products Private Limited CIN U52312DL2012PTC244270 | Active | 31 Oct 2012 | New Delhi, Delhi | ₹1.9 Cr | 2 | View details | |
| Rightly Informed Brands Private Limited CIN U74999DL2021PTC383002 | Active | 30 Jun 2021 | Delhi, Delhi | ₹0.5 Cr | 3 | View details |
Apps and channels of Smart Nutrition
its YouTube channel SmartTalk India has 29 subscribers and 5 videos.
Videos from Smart Nutrition
The most watched videos on Smart Nutrition's YouTube channel, SmartTalk India (29 subscribers). Click a video to play it here.
More on SmartTalk India.
Funding Insights of Smart Nutrition
Smart Nutrition has successfully raised a total of $135.65K through 1 strategic funding round. The most recent funding activity was a Seed round of $135.65 thousand completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $135,654
- Total Rounds 1
- Last Round Seed — $135,654
- First Round $135,654
(Sep 2021)
- Investors Count 3
All 1 funding rounds of Smart Nutrition with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $135,654 | Seed | $676,800 | TagTaste |
Last known valuation $676,800 (Sep 2021). 3 investors in total: 1 institutional and 2 angel.
Investors in Smart Nutrition
Smart Nutrition has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include TagTaste, Jotsimran Singh Dua and Harpreet Singh Dua.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Serves as a content platform focused on food-related analytics and insights. | 2016 | tagtaste.com | Noida, India | |
JS Jotsimran Singh Dua | unknown_45f367ffbdd64b65a | |||
HS Harpreet Singh Dua | unknown_3eb6bb4c4ca44969a |
Investor details for Smart Nutrition
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Smart Nutrition
The boards of the 2 registered companies of Smart Nutrition currently have 3 directors; the longest-serving is Rajeev Makhija, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajeev Makhija DIN 00583860 | Director | 30 Jun 2021 | 5 yrs 4 mo | Rightly Informed Brands Private Limited, Smart Nutrition Products Private Limited |
| Ritu Makhija DIN 00742363 | Director | 30 Jun 2021 | 5 yrs 4 mo | Rightly Informed Brands Private Limited, Smart Nutrition Products Private Limited |
| Arun Tangri DIN 05145545 | Director | 30 Jun 2021 | 5 yrs 4 mo | Rightly Informed Brands Private Limited |
People of Smart Nutrition
1 people are tracked at Smart Nutrition (1 in leadership).
| Name | Role | Group |
|---|---|---|
Raj Makhija | CEO & MD | Leadership |
Complete people profiles for Smart Nutrition
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Smart Nutrition
Figures of Rightly Informed Brands Private Limited, the primary company behind Smart Nutrition, for FY 2024. Revenue was ₹45.5 Lakh (-65% year on year). Net profit was ₹14.9 Lakh (33% margin). EBITDA was ₹23.1 Lakh (51% margin).
- ₹45.5 LakhRevenue · FY 2024 · -65% YoY
- ₹14.9 LakhNet profit · 33% margin
- ₹23.1 LakhEBITDA · 51% margin
- ₹1.3 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Rightly Informed Brands Private Limited are on its company page.
Detailed financial statements for Smart Nutrition
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Smart Nutrition
2 dated milestones of Smart Nutrition across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Smart Nutrition is founded.
- Funding First funding round of $136K.
Competitors of Smart Nutrition
Smart Nutrition has 3 listed competitors in our database, 3 of them funded. They include HealthKart, SastaSundar and HyugaLife.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| healthkart.com | 2011 | Delhi, India | $151.24M | 504 | Health and fitness products are sold via an online platform. | |
| sastasundar.com | 2011 | Kolkata, India | $38.26M | 1,344 | An online marketplace for healthcare products is operated. | |
| hyugalife.com | 2022 | Mumbai, India | $11.3M | 136 | Provider of an e-commerce platform that sells authentic health and wellness products |
Detailed competitors of Smart Nutrition
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
2 companies that operate in the same segment as Smart Nutrition (Fitness & Wellness Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | 1,832 | ||
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 |
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Frequently Asked Questions about Smart Nutrition
Smart Nutrition was founded in 2005 and raised its 1st funding round 16 years after it was founded.
Smart Nutrition is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Raj Makhija is the CEO of Smart Nutrition, as recorded in our data.
Smart Nutrition is a funded company, having raised a total of $135.65K across 1 funding round to date. The company's 1st funding round was a Seed of $135.65K, raised on Sep 2021.
Smart Nutrition was founded in 2005 in Delhi, India, and operates within the e-commerce sector focused on health and fitness. An online platform is maintained to provide products such as protein supplements, vitamins, minerals, and sports nutrition items. These offerings serve both elite athletes and general fitness enthusiasts, with operations centered in India and accessible through the domain smartnutrition.in. Leadership is provided by CEO and MD Raj Makhija.
Smart Nutrition's top competitors include SastaSundar, HealthKart and HyugaLife.
Smart Nutrition has 3 investors. Key investors include TagTaste, Jotsimran Singh Dua, and Harpreet Singh Dua.
The valuation of Smart Nutrition is $676.8K as of Sep 2021.
Smart Nutrition is associated with 2 legal entities: Rightly Informed Brands Private Limited, Smart Nutrition Products Private Limited.
The legal entities of Smart Nutrition currently have 3 directors, including Rajeev Makhija, Ritu Makhija, Arun Tangri.