About Samast Technologies Private Limited
Data last updated:
Samast Technologies Private Limited is a private limited company based in Gurgaon, Haryana, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 25 May 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74140HR2015PTC073829. Its GSTIN is 06AAVCS7907C2Z0 (Haryana). The company holds 70 GST registrations, of which 68 are active.
The company has an authorised share capital of ₹1 Cr and a paid-up capital of ₹23.77 Lakh. It is led by directors including Bejul Somaia and Anshoo Sharma.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Plot No.379 & 380 Sector – 29 Near Iffco Chowk Metro Station, Gurgaon, Haryana, India – 122001.
As per the financials filed for FY 2024, the company reported a revenue of ₹879.62 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹107.26 Cr (net margin -12.2%) and EBITDA of -₹105.49 Cr (EBITDA margin -12%). Revenue has grown at a compounded annual rate (CAGR) of 81% over three years and 60% over five years.
The company has about 414 employees on its provident fund (EPFO) records.
The company is associated with 3 brands: OrderHere, Magicpin and Magicpin. As per MCA filings, the company has open charges of ₹4.8 Cr and satisfied charges of ₹27.5 Cr on record. Court records list 2 cases involving the company, including 2 filed against it; 1 case is pending. The company has 17 deals on record (14 funding rounds, 3 secondary share transfers), with disclosed funding of ₹732.78 Cr; the latest was in March 2025. Its 6 peer companies in the same principal business activity (broadcasting and programming activities) are compared by revenue, 4 larger and 2 smaller; the largest is Hathway Digital Limited with revenue of ₹1,443.13 Cr. The company has 9 MSME Form 1 returns on record between 2019 and 2023, listing 18 overdue payments to 10 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website magicpin.in.
Company details
CIN history
Samast Technologies has one previous CIN (Corporate Identification Number): U74140DL2015PTC280739. The current CIN is U74140HR2015PTC073829, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74140HR2015PTC073829 | Current |
| U74140DL2015PTC280739 | Previous |
Contact details
Samast Technologies Private Limited's registered office is in Gurgaon, Haryana. Its website is magicpin.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressPlot No.379 & 380 Sector – 29 Near Iffco Chowk Metro Station, Gurgaon, Haryana, India – 122001
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Samast Technologies Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Samast Technologies operates multiple associated brands including OrderHere, Magicpin, and magicpin. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Delivers a platform with storefront solutions for online businesses to enhance their digital presence. | orderhere.io | |
| Offers a platform that rewards customers for visiting partner businesses. | magicpin.com | |
| Online platform offering discovery of local deals, experiences, and rewards | magicpin.in |
Business activity
The main business activity of Samast Technologies is information and communication. In detail, this covers broadcasting and programming activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J4 | Broadcasting and programming activities |
To see the full business activity and turnover split of Samast Technologies Private Limited, buy the company report.
Financials of Samast Technologies Private Limited
FY 2024 filings availableSamast Technologies Private Limited reported revenue of ₹879.62 Cr (up 180% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 60% over five years, including 180% growth in the latest year. EBITDA rose 6% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹105.49 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹107.26 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -12% | ||||
| Net Profit Margin | -12.2% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Samast Technologies Private Limited, buy the company report.
Board of directors of Samast Technologies Private Limited
Samast Technologies has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Bejul Somaia Also directs: Oravel Stays Limited | Director | 21 Aug 2015 | 11 Years 2 Months | Current |
| Anshoo Sharma Also directs: Bewakoof Brands Private Limited | Director | 25 May 2015 | 11 Years 5 Months | Current |
| Vivek Gambhir Also directs: Metropolis Healthcare Limited, Honasa Consumer Limited, Hob Ventures Private Limited and 4 more | Director | 18 Dec 2018 | 7 Years 10 Months | Current |
Peer comparison
Samast Technologies Private Limited is compared with the 6 companies closest to it by revenue in the same principal business activity (broadcasting and programming activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hathway Digital Limited | ₹1,443.13 Cr (FY 2025) | 2.0% | Mumbai, Maharashtra, India | |||
| Sun Direct TV Private Limited | ₹1,251.19 Cr (FY 2025) | -9.0% | Chennai, Tamil Nadu, India | |||
| Fastway Transmissions Private Limited | ₹1,237.61 Cr (FY 2024) | -3.0% | Chandigarh, India | |||
| T.V. Today Network Limited. | ₹1,038.73 Cr (FY 2025) | 7.0% | New Delhi, Delhi, India | |||
| Samast Technologies Private Limitedthis company | ₹879.62 Cr (FY 2024) | -₹107.26 Cr | -12.2% | 180.0% | 414 | Gurgaon, Haryana, India |
| Alanda Media & Entertainments Private Limited | ₹772.33 Cr (FY 2025) | 7.0% | Hyderabad, Telangana, India | |||
| Asianet Communications Private Limited | ₹688.87 Cr (FY 2017) | 5.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Samast Technologies Private Limited, buy the company report.
Auditor
Samast Technologies Private Limited is audited by Walker Chandiok & Co LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Walker Chandiok & Co LLP | FY 2023 | 001076N/N500013 |
Shareholding
The shareholding of Samast Technologies Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Samast Technologies Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 18 Jan 2023 | 100674336 | Hdfc Bank Limited | ₹4.8 Cr | Open | |
| 13 Jan 2022 | 100532666 | Hdfc Bank Limited | ₹10 Cr | Satisfied | |
| 12 May 2021 | 100454104 | Others | ₹6 Cr | Satisfied | |
| 28 Sep 2019 | 100297707 | Hdfc Bank Limited | ₹5 Cr | Satisfied | |
| 29 Jan 2018 | 100213978 | Others | ₹6.5 Cr | Satisfied |
To see the full charge records of Samast Technologies Private Limited, buy the company report.
Total charge records: 5 View all charges
Deals & funding
Samast Technologies Private Limited has 17 deals on record (14 funding rounds, 3 secondary share transfers), with disclosed funding of ₹732.78 Cr; the latest was in March 2025.
Deals on record (5 of 17)
| When | Deal | Amount | Parties |
|---|---|---|---|
| May 2023 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Feb 2022 | Secondary share transfer | Undisclosed | Seller: 2 individuals |
| Aug 2021 | Funding round | ₹1.31 Cr | Investors: 4 individuals |
| Mar 2020 | Secondary share transfer | Undisclosed | Buyer: WaterBridge Ventures, Quilvest Group, an individual Seller: 4 individuals |
| Oct 2018 | Funding round · Series C | ₹128.17 Cr | Investors: Lightspeed India Partners, Bunting Family Private Fund, Moonstone Investments |
To see the full deal history of Samast Technologies Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Samast Technologies Private Limited has 2 court cases on record: 2 filed against it. 1 case is pending and 1 is disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 2 | 1 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai CMM Courts, Maharashtra | Interim or miscellaneous application | Filed against the company by Shemaroo Entertainment Limited | Pending |
| District court, Nagpur, Maharashtra | Criminal miscellaneous application | Filed against the company | Disposed |
To see the full case history of Samast Technologies Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Samast Technologies Private Limited has 9 MSME Form 1 returns on record between 2019 and 2023, listing 18 overdue payments to 10 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 10)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Adyob Technologies Private Limited | |||
| an individual supplier | |||
| Shivaami Cloud Services Private Limited | |||
| an individual supplier | |||
| Zelador Talent Management Private Limited |
To see the full MSME payment records of Samast Technologies Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Samast Technologies Private Limited has a workforce of 414 employees on its EPFO records as of Oct 18, 2024, across 1 active EPFO establishment.
GST
Samast Technologies has 70 GST registrations: 68 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAVCS7907C2Z0 | Haryana | Active | 07 Sep 2017 |
| 06AAVCS7907C1CC | Haryana | Active | 24 Feb 2021 |
| 07AAVCS7907C1ZZ | Delhi | Active | 01 Jul 2017 |
| 27AAVCS7907C1ZX | Maharashtra | Active | 17 Nov 2018 |
To see the full GST registrations and return filing status of Samast Technologies Private Limited, buy the company report.
Recent activity
Samast Technologies Private Limited has 7 board changes on record since 2015: 5 appointments and 2 cessations. The latest: Brij Bhushan ceased to be Director on 29 Feb 2024.
8 earlier events are in the company report.
News
Frequently asked questions
Samast Technologies is an active private limited company based in Gurgaon, Haryana, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 25 May 2015 (11+ years old) and is registered under CIN U74140HR2015PTC073829.
Samast Technologies has 3 current directors:
- Bejul Somaia - Director
- Anshoo Sharma - Director
- Vivek Gambhir - Director
The latest financial statements of Samast Technologies on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2016 are in the company report.
The GSTIN of Samast Technologies is 06AAVCS7907C2Z0, registered in Haryana. The company has 70 GST registrations in all, of which 68 are active and 2 are cancelled or inactive. Other active GSTINs include 06AAVCS7907C1CC (Haryana), 07AAVCS7907C1ZZ (Delhi), 27AAVCS7907C1ZX (Maharashtra).
The CIN (Corporate Identification Number) of Samast Technologies is U74140HR2015PTC073829. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Samast Technologies has 2 court cases on record: 2 filed against it. 1 is pending.
Samast Technologies was incorporated on 25 May 2015, making it 11+ years old. It is registered with the Registrar of Companies, Delhi.
Samast Technologies has 17 deals on record (14 funding rounds, 3 secondary share transfers), with disclosed funding of ₹732.78 Cr; the latest was in March 2025.
The peers of Samast Technologies by revenue are Hathway Digital Limited, Sun Direct TV Private Limited, Fastway Transmissions Private Limited, T.V. Today Network Limited, Alanda Media & Entertainments Private Limited and 1 more, all in the same principal business activity (broadcasting and programming activities).
Brij Bhushan ceased to be Director on 29 Feb 2024. Deepinder Goyal ceased to be Director on 25 Oct 2021. Deepinder Goyal was appointed as Director on 07 Jul 2021. Samast Technologies has 7 board changes on record in total.
Samast Technologies has 9 MSME Form 1 returns on record between 2019 and 2023, listing 18 overdue payments to 10 micro and small suppliers. The latest return was filed on 31 Aug 2023.
Samast Technologies can be reached through the website magicpin.in. Its registered office is in Gurgaon, Haryana, India.
Sample company reports
The same report you get when you buy one: financials, directors, ownership, deals, charges, legal cases, brands and filings, with the Excel workbook alongside.
