About Simpl Innovative Brands Private Limited
Data last updated:
Simpl Innovative Brands Private Limited is a private limited company based in Bodakdev, Gujarat, India, recognised as a startup by DPIIT. It operates in the restaurants and dining services segment of the travel and hospitality sector. It was incorporated on 30 July 2018 and has been in existence for over 8 years.
The company is registered with the Registrar of Companies (ROC), Ahmedabad, under CIN U55209GJ2018PTC103465. Its GSTIN is 24ABACS6319L1Z7 (Gujarat). The company holds 5 GST registrations, all of them active.
The company has an authorised share capital of ₹3.4 Cr and a paid-up capital of ₹2.9 Cr. It is led by directors including Ankit Pradeep Chona (Managing Director) and Gayatri Ankit Chona.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 1201 – 1204 (12th Floor) & 1301 – 1302 (13th Elanza Vertex, Bodakdev, Gujarat, India – 380054.
As per the financials filed for FY 2024, the company reported a revenue of ₹5.15 Cr, a decline of 10% compared to the previous year. For the same year it recorded a net loss of ₹6.89 Cr (net margin -133.9%) and EBITDA of -₹6.03 Cr (EBITDA margin -117.2%). Revenue has grown at a compounded annual rate (CAGR) of 15% over three years and 7% over five years.
The company has about 39 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: Simpl Innovative Brands and Phab. The company has 4 deals on record (2 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹55.36 Cr; the latest was in June 2026. Its 10 peer companies in the Food and Beverages industry (Food and Beverages Retail and Distribution) are compared by revenue, 5 larger and 5 smaller; the largest is Siya General Trading Private Limited with revenue of ₹5.17 Cr. The company has 14 MSME Form 1 returns on record between 2019 and 2024, listing 886 overdue payments to 74 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website getphab.com.
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Registered Address1201 – 1204 (12th Floor) & 1301 – 1302 (13th Elanza Vertex, Bodakdev, Gujarat, India – 380054
- IndustryTravel and Hospitality, Restaurants & Dining Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Simpl Innovative Brands Private Limited
The main business activity of Simpl Innovative Brands is manufacturing. In detail, this covers food, beverages and tobacco products.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C1 | Food, beverages and tobacco products | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Simpl Innovative Brands Private Limited FY 2024 filings available
Simpl Innovative Brands Private Limited reported revenue of ₹5.15 Cr (down 10% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Simpl Innovative Brands Private Limited
Revenue fell 10% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 7%. EBITDA rose 11% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Simpl Innovative Brands Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹6.03 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹6.89 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Simpl Innovative Brands Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -117.2% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -133.9% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Simpl Innovative Brands are in the company report.
Financial statements from FY 2019
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited is compared with the companies closest to it by revenue in the Food and Beverages industry (Food and Beverages Retail and Distribution). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Siya General Trading Private Limited | ₹5.17 Cr (FY 2024) | •••• | •••• | -37.0% | •••• | Delhi, India |
| Hundred Million Agro Private Limited | ₹5.16 Cr (FY 2025) | •••• | •••• | 5.0% | •••• | Delhi, India |
| My India Kart Private Limited | ₹5.15 Cr (FY 2024) | •••• | •••• | -31.0% | •••• | Indore, Madhya Pradesh, India |
| Udb Nuts Private Limited | ₹5.15 Cr (FY 2024) | •••• | •••• | 1.0% | •••• | Khari Baoli, Delhi, India |
| Madhuvan Dairy Products Private Limited | ₹5.15 Cr (FY 2025) | •••• | •••• | -14.0% | •••• | Jaipur, Rajasthan, India |
| Simpl Innovative Brands Private Limited this company | ₹5.15 Cr (FY 2024) | •••• | •••• | -10.0% | •••• | Bodakdev, Gujarat, India |
| Grain Agronics Private Limited | ₹5.14 Cr (FY 2024) | •••• | •••• | 266.0% | •••• | Gurgaon, Haryana, India |
| Ajts Sales & Service Private Limited | ₹5.14 Cr (FY 2021) | •••• | •••• | -41.0% | •••• | Kolkata, West Bengal, India |
| Vayam Agro Tool Private Limited | ₹5.13 Cr (FY 2024) | •••• | •••• | 192.0% | •••• | Thanjavur, Tamil Nadu, India |
| Gokul Fresh Private Limited | ₹5.13 Cr (FY 2019) | •••• | •••• | -38.0% | •••• | Kolkata, West Bengal, India |
| Vak Box Finnovators Private Limited | ₹5.13 Cr (FY 2024) | •••• | •••• | 34.0% | •••• | Delhi, India |
Peers are the five companies nearest above and the five nearest below Simpl Innovative Brands by revenue in the Food and Beverages industry (Food and Beverages Retail and Distribution), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited is audited by Manubhai& Shah LLP for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Manubhai& Shah LLP | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Simpl Innovative Brands Private Limited
Simpl Innovative Brands has 3 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ankit Pradeep Chona Also directs: Nisa Tradelink LLP, Hocco Foods Private Limited, Hocco Industries Private Limited and 3 more | Managing Director | 30 Jul 2018 | 8 Years 2 Months | Current |
| Gayatri Ankit Chona Also directs: Nisa Foundation | Director | 12 Dec 2024 | 1 Years 9 Months | Current |
| Biseswar Debabrata Mukherjee Also directs: Hocco Foods Private Limited, Hocco Industries Private Limited, HRPL Restaurants Private Limited and 1 more | Director | 06 Sep 2018 | 8 Years 1 Months | Current |
Ownership and Shareholding of Simpl Innovative Brands Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Deals & Funding of Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited has 4 deals on record (2 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹55.36 Cr; the latest was in June 2026.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jun 2026 | Funding round · Pre-Series A | ₹38.31 Cr | Investors: OTP Ventures, Chona Family Office |
| Apr 2025 | Funding round · Seed | ₹17.04 Cr | Investors: OTP Ventures, Capri Global, Sim&San law |
| Sep 2018 | Rights issue | ₹39.98 Cr | Investors: Chona Business Family Trust |
| Aug 2018 | Secondary share transfer | Undisclosed | Buyer: Chona Business Family Trust, 3 individuals Seller: an individual |
Full deal history
All 4 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
MSME Payment Delays by Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited has 14 MSME Form 1 returns on record between 2019 and 2024, listing 886 overdue payments to 74 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 74)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | •••• | •••• | •••• |
| an individual supplier | •••• | •••• | •••• |
| an individual supplier | •••• | •••• | •••• |
| an individual supplier | •••• | •••• | •••• |
| Matchwell Packaging Industries | •••• | •••• | •••• |
Full MSME payment history
Every supplier, amount and due date from all 14 MSME Form 1 returns is in the company report.
- Every reported supplier due
- Amounts and due dates
- Reasons given in each return
- Period-by-period history
Verified entity values are shown only after access is granted.
Individuals and sole proprietors among the suppliers are not named. Amounts, due dates and filing dates are in the company report.
Associated Brands with Simpl Innovative Brands Private Limited
Simpl Innovative Brands operates two associated brands: Simpl Innovative Brands and Phab. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Serves as a brand offering a variety of innovative food products. | wearesimpl.com | |
| Brand of protein powder | getphab.com |
Employees and EPFO Compliance at Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited has a workforce of 39 employees as of Apr 01, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Simpl Innovative Brands Private Limited
Simpl Innovative Brands Private Limited has 9 board changes on record since 2018: 3 appointments and 6 cessations. The latest: Gayatri Ankit Chona ceased to be Additional Director on 15 Jan 2025.
Credit Ratings, Litigation & Regulatory Alerts for Simpl Innovative Brands Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Simpl Innovative Brands Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Simpl Innovative Brands Private Limited
Simpl Innovative Brands has 5 GST registrations: 5 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 24ABACS6319L1Z7 | Gujarat | Active | 20 Aug 2018 |
| 27ABACS6319L1Z1 | Maharashtra | Active | 17 Oct 2018 |
| 36ABACS6319L1Z2 | Telangana | Active | 26 Nov 2018 |
| 29ABACS6319L1ZX | Karnataka | Active | 19 Oct 2020 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Simpl Innovative Brands Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Simpl Innovative Brands Private Limited
Simpl Innovative Brands is an active private limited company based in Bodakdev, Gujarat, India. The company works in restaurants and dining services, within the travel and hospitality industry. It was incorporated on 30 July 2018 (8+ years old) and is registered under CIN U55209GJ2018PTC103465.
Simpl Innovative Brands reported revenue of ₹5.15 Cr for FY 2024 (down 10% YoY).
Simpl Innovative Brands has 3 current directors:
- Ankit Pradeep Chona - Managing Director
- Gayatri Ankit Chona - Director
- Biseswar Debabrata Mukherjee - Director
Simpl Innovative Brands reported a net loss of ₹6.89 Cr (net margin -133.9%) and EBITDA of -₹6.03 Cr (EBITDA margin -117.2%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Simpl Innovative Brands is -15% over three years and 7% over five years. In the latest year (FY 2024) revenue fell 10%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Simpl Innovative Brands is 24ABACS6319L1Z7, registered in Gujarat. The company has 5 GST registrations in all, of which 5 are active. Other active GSTINs include 27ABACS6319L1Z1 (Maharashtra), 36ABACS6319L1Z2 (Telangana), 29ABACS6319L1ZX (Karnataka).
The CIN (Corporate Identification Number) of Simpl Innovative Brands is U55209GJ2018PTC103465. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Simpl Innovative Brands was incorporated on 30 July 2018, making it 8+ years old. It is registered with the Registrar of Companies, Ahmedabad.
Simpl Innovative Brands has 4 deals on record (2 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹55.36 Cr; the latest was in June 2026.
The peers of Simpl Innovative Brands by revenue are Siya General Trading Private Limited, Hundred Million Agro Private Limited, My India Kart Private Limited, Udb Nuts Private Limited, Madhuvan Dairy Products Private Limited and 5 more, all in the Food and Beverages industry (Food and Beverages Retail and Distribution).
Gayatri Ankit Chona ceased to be Additional Director on 15 Jan 2025. Gayatri Ankit Chona was appointed as Director on 12 Dec 2024. Pradeep Satishchandra Chona ceased to be Director on 04 Dec 2024. Simpl Innovative Brands has 9 board changes on record in total.
Yes, Simpl Innovative Brands is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).