About Phab
Phab is a company based in Mumbai (India) founded in 2018 by Gayatri Chona, Pradeep Satishchandra Chona, and Ankit Chona.. Phab has raised $7.58 million across 2 funding rounds from investors including Capri Loans, OTP Ventures and Sim And San. The company has 39 employees as of April 01, 2024. Phab offers products and services including Protein Bar, Protein Milkshake, Energy Bar, Protein Millet Wafer, and Granola Bar. Phab operates in a competitive market with competitors including Hexagon Nutrition, TruNativ, Cosmix, Chicnutrix and Laljee Godhoo, among others.
- Headquarter Mumbai, India
- Employees 39 as on 01 Apr, 2024
- Founders Gayatri Chona, Pradeep Satishchandra Chona, Ankit Chona
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Simpl Innovative Brands Private Limited
- Date of Incorporation 30 Jul, 2018
- Jurisdiction Bodakdev, Gujarat, India
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Annual Revenue
$755.71 K (USD)-33.9as on Mar 31, 2023
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Net Profit
$-860.33 K (USD)-0.07as on Mar 31, 2023
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EBITDA
$-757.26 K (USD)-3.78as on Mar 31, 2023
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Total Equity Funding
$7.58 M (USD)
in 2 rounds
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Latest Funding Round
$2 M (USD), Seed
Apr 25, 2025
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Investors
Capri Loans
& 2 more
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Employee Count
39
as on Apr 01, 2024
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Products & Services of Phab
Phab offers a comprehensive portfolio of products and services, including Protein Bar, Protein Milkshake, Energy Bar, Protein Millet Wafer, and Granola Bar. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-protein bar for energy and fitness support.
Protein shake providing daily nutrition and muscle support.
Energy bar with protein for quick fueling and health benefits.
Protein wafer offering tasty, fiber-rich snacking options.
Granola bar with protein for sustained energy and wellness.
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Funding Insights of Phab
Phab has successfully raised a total of $7.58M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
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First Round
First Round
(06 Sep 2018)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Seed - Phab | Valuation | OTP Ventures | |
| Sep, 2018 | Amount | Seed - Phab | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Phab
Phab has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Capri Loans, OTP Ventures and Sim And San. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage venture capital fund and accelerator and incubator
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Founded Year | Domain | Location | |
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Capri Loans is recognized as a leading NBFC in India, offering secured loan products.
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Founded Year | Domain | Location | |
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A full-service law firm based in India and Dubai.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Phab
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Phab
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Phab Comparisons
Competitors of Phab
Phab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hexagon Nutrition, TruNativ, Cosmix, Chicnutrix and Laljee Godhoo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Micronutrient premixes, clinical nutrition products, and therapeutic foods are manufactured.
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| domain | founded_year | HQ Location |
Natural nutrition and wellness products are sold online by TruNativ.
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| domain | founded_year | HQ Location |
Superfood powders are developed and marketed by Cosmix brand.
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| domain | founded_year | HQ Location |
Nutrition supplements are manufactured by Chicnutrix in India.
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| domain | founded_year | HQ Location |
Provides online sales of authentic Asafoetida and blended spices products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Phab
Frequently Asked Questions about Phab
When was Phab founded?
Phab was founded in 2018.
Where is Phab located?
Phab is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is Phab a funded company?
Phab is a funded company, having raised a total of $7.58M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.58M, raised on Sep 06, 2018.
How many employees does Phab have?
As of Apr 01, 2024, the latest employee count at Phab is 39.
What is the annual revenue of Phab?
Annual revenue of Phab is $755.71K as on Mar 31, 2023.
What does Phab do?
Phab, based in Mumbai, focuses on food and agriculture, food beverage products, nutrition, healthcare nutrition, and nutrition formula. Brand of protein powder. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Who are the top competitors of Phab?
Phab's top competitors include TruNativ, Hexagon Nutrition and Cosmix.
What products or services does Phab offer?
Phab offers Protein Bar, Protein Milkshake, Energy Bar, Protein Millet Wafer, and Granola Bar.
Who are Phab's investors?
Phab has 3 investors. Key investors include Capri Loans, OTP Ventures, and Sim And San.
What is Phab's valuation?
The valuation of Phab is $6.33M as of Sep 2018.