About Eat Better
Eat Better is a company based in Jaipur (India) founded in 2020 by Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria. Eat Better has raised $3.21 million across 7 funding rounds from investors including Shiprocket, Inc42 and GetVantage. The company has 54 employees as of March 23, 2024. Eat Better offers products and services including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo. Eat Better operates in a competitive market with competitors including Yoga Bar, True Elements, Nourish You, Lo! Foods and Loyka, among others.
- Headquarter Jaipur, India
- Employees 54 as on 23 Mar, 2024
- Founders Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, Puneet Kanoria
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Eat Better Ventures Private Limited
- Date of Incorporation 25 Jun, 2021
- Jurisdiction Jaipur, Rajasthan, India
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Annual Revenue
$666.12 K (USD)691.73as on Mar 31, 2023
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Net Profit
-$142.31 K (USD)-107.67as on Mar 31, 2023
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EBITDA
-$118.32 K (USD)-106.39as on Mar 31, 2023
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Total Equity Funding
$3.21 M (USD)
in 7 rounds
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Latest Funding Round
$28.59 K (USD), Seed
Jun 20, 2025
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Investors
Shiprocket
& 73 more
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Employee Count
54
as on Mar 23, 2024
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Products & Services of Eat Better
Eat Better offers a comprehensive portfolio of products and services, including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo.
Combo of 12 healthy snacks for everyday consumption.
Box with dry-fruit laddoos in various flavors without added sugar.
Set of millet-based namkeen for healthy snacking options.
People of Eat Better
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Funding Insights of Eat Better
Eat Better has successfully raised a total of $3.21M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $28.59 thousand completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Seed — $28,590
- First Round First Round
- Investors Count 74
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Seed - Eat Better | Valuation | Thapar Vision |
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| Apr, 2025 | Amount | Seed - Eat Better | Valuation | Prath Ventures , Spring |
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| Mar, 2025 | Amount | Angel Round - Eat Better | Valuation |
investors |
Investors in Eat Better
Eat Better has secured backing from 74 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shiprocket, Inc42 and GetVantage.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage digital consumer businesses are invested in by Prath Ventures.
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Founded Year | Domain | Location | |
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Marketing consulting and investments are provided for consumer startups.
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Founded Year | Domain | Location | |
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Venture capital fund focused on early-stage tech startups
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Founded Year | Domain | Location |
Investments & Acquisitions by Eat Better
Financial Statements - Eat Better
Eat Better Comparisons
Competitors of Eat Better
Eat Better operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yoga Bar, True Elements, Nourish You, Lo! Foods and Loyka, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Protein-based food products are offered via an online platform.
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| domain | founded_year | HQ Location |
Health snacks and supplements are manufactured and marketed.
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| domain | founded_year | HQ Location |
Plant-based food products are offered online by Nourish You.
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| domain | founded_year | HQ Location |
Low-carb, nutrient-dense functional foods are provided online for ketogenic diets.
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| domain | founded_year | HQ Location |
Internet-first brand offering confectionery products
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Latest news on Eat Better
Frequently Asked Questions about Eat Better
Eat Better was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Eat Better is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
Eat Better is a funded company, having raised a total of $3.21M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $57.37K, raised on Aug 06, 2021.
As of Mar 23, 2024, the latest employee count at Eat Better is 54.
Annual revenue of Eat Better is $666.12K as on Mar 31, 2023.
Eat Better was founded in 2020 and is based in Jaipur, India. Operations focus on the healthy food sector, with products distributed primarily online. The catalog features laddoos in flavors such as hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, alongside millet mixtures, nut mixes, and seed mixes. Co-founders include Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria.
Eat Better's top competitors include Yoga Bar, Lo! Foods and True Elements.
Eat Better offers Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo.
Eat Better has 74 investors. Key investors include Shiprocket, Inc42, GetVantage, Mumbai Angels, and Wellfound.
The valuation of Eat Better is $5.22M as of Oct 2023.