About Eat Better
Eat Better is a company based in Jaipur (India) founded in 2020 by Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria.. Eat Better has raised $3.21 million across 7 funding rounds from investors including Shiprocket, Inc42 and GetVantage. The company has 54 employees as of March 23, 2024. Eat Better offers products and services including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo. Eat Better operates in a competitive market with competitors including Yoga Bar, True Elements, Nourish You, Lo! Foods and Loyka, among others.
- Headquarter Jaipur, India
- Employees 54 as on 23 Mar, 2024
- Founders Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, Puneet Kanoria
- Stage Minicorn
-
Sectors
ConsumerRetail
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Eat Better Ventures Private Limited
- Date of Incorporation 25 Jun, 2021
- Jurisdiction Jaipur, Rajasthan, India
-
Annual Revenue
$666.12 K (USD)691.73as on Mar 31, 2023
-
Net Profit
$-142.31 K (USD)-107.67as on Mar 31, 2023
-
EBITDA
$-118.32 K (USD)-106.39as on Mar 31, 2023
-
Total Equity Funding
$3.21 M (USD)
in 7 rounds
-
Latest Funding Round
$28.59 K (USD), Seed
Jun 20, 2025
-
Investors
Shiprocket
& 73 more
-
Employee Count
54
as on Mar 23, 2024
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Eat Better
Eat Better offers a comprehensive portfolio of products and services, including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Combo of 12 healthy snacks for everyday consumption.
Box with dry-fruit laddoos in various flavors without added sugar.
Set of millet-based namkeen for healthy snacking options.
Unlock access to complete
Unlock access to complete
Funding Insights of Eat Better
Eat Better has successfully raised a total of $3.21M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $28.59 thousand completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Seed — $28,590
- First Round First Round
- Investors Count 74
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Seed - Eat Better | Valuation | Thapar Vision |
|
| Apr, 2025 | Amount | Seed - Eat Better | Valuation | Prath Ventures , Spring |
|
| Mar, 2025 | Amount | Angel Round - Eat Better | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Eat Better
Eat Better has secured backing from 74 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shiprocket, Inc42 and GetVantage. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Early-stage digital consumer businesses are invested in by Prath Ventures.
|
Founded Year | Domain | Location | |
|
Marketing consulting and investments are provided for consumer startups.
|
Founded Year | Domain | Location | |
|
Venture capital fund focused on early-stage tech startups
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Eat Better
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Eat Better
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eat Better Comparisons
Competitors of Eat Better
Eat Better operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yoga Bar, True Elements, Nourish You, Lo! Foods and Loyka, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Protein-based food products are offered via an online platform.
|
|
| domain | founded_year | HQ Location |
Health snacks and supplements are manufactured and marketed.
|
|
| domain | founded_year | HQ Location |
Plant-based food products are offered online by Nourish You.
|
|
| domain | founded_year | HQ Location |
Low-carb, nutrient-dense functional foods are provided online for ketogenic diets.
|
|
| domain | founded_year | HQ Location |
Internet-first brand offering confectionery products
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Eat Better
Frequently Asked Questions about Eat Better
When was Eat Better founded?
Eat Better was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Eat Better located?
Eat Better is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
Is Eat Better a funded company?
Eat Better is a funded company, having raised a total of $3.21M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $57.37K, raised on Aug 06, 2021.
How many employees does Eat Better have?
As of Mar 23, 2024, the latest employee count at Eat Better is 54.
What is the annual revenue of Eat Better?
Annual revenue of Eat Better is $666.12K as on Mar 31, 2023.
What does Eat Better do?
Eat Better was founded in 2020 and is based in Jaipur, India. Operations focus on the healthy food sector, with products distributed primarily online. The catalog features laddoos in flavors such as hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, alongside millet mixtures, nut mixes, and seed mixes. Co-founders include Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria.
Who are the top competitors of Eat Better?
Eat Better's top competitors include Yoga Bar, Lo! Foods and True Elements.
What products or services does Eat Better offer?
Eat Better offers Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo.
Who are Eat Better's investors?
Eat Better has 74 investors. Key investors include Shiprocket, Inc42, GetVantage, Mumbai Angels, and Wellfound.
What is Eat Better's valuation?
The valuation of Eat Better is $5.22M as of Oct 2023.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.