About Eat Better
Eat Better is a Consumer company based in Jaipur (India) founded in 2020 by Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria. Multi-category healthy products are offered through an internet-first brand. It operates in the Consumer and Retail sectors. Eat Better has raised $4.88 million across 8 funding rounds from investors including Shiprocket, Inc42 and GetVantage. The company has 54 employees. Eat Better was last valued at $5.22 million in October 2023. Its website eatbetterco.com draws about 49 thousand monthly visits. Its Indian entity Eat Better Ventures Private Limited reported revenue of ₹14.68 Cr. Eat Better offers products and services including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its competitors include Yoga Bar, True Elements and Nourish You; 3 of its 3 listed competitors have raised funding.
Company details
Eat Better was founded in 2020 and is based in Jaipur, India. Operations focus on the healthy food sector, with products distributed primarily online. The catalog features laddoos in flavors such as hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, alongside millet mixtures, nut mixes, and seed mixes. Co-founders include Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria.
- Headquarters Jaipur, India
- Employees 54
- Founders Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, Puneet Kanoria
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website eatbetterco.com
- Social LinkedIn Facebook Instagram
- Legal Name Eat Better Ventures Private Limited
- Date of Incorporation 25 Jun, 2021
- Jurisdiction Jaipur, Rajasthan, India
- Annual Revenue₹14.68 Cr
FY 2024 · +165% YoY
- Net Loss-₹63 Lakh
FY 2024 · -4% margin
- EBITDA-₹50 Lakh
FY 2024 · -3% margin
- Total Equity Funding$4.88M (USD)
in 8 rounds
- Latest Funding Round$1.67M (USD), Seed
Jan 2026
- InvestorsShiprocket
& 74 more
- Employee Count54
Associated legal entities of Eat Better
Eat Better operates through Eat Better Ventures Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Eat Better Ventures Private Limited CIN U15134RJ2021PTC075519 | Active | 25 Jun 2021 | Jaipur, Rajasthan | ₹14.7 Cr | 54 | 4 | View details |
Products & Services of Eat Better
Eat Better offers a comprehensive portfolio of products and services, including Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo.
Combo of 12 healthy snacks for everyday consumption.
Box with dry-fruit laddoos in various flavors without added sugar.
Set of millet-based namkeen for healthy snacking options.
Funding Insights of Eat Better
Eat Better has successfully raised a total of $4.88M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $1.67 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.88M
- Total Rounds 8
- Last Round Seed — $1.67M
- Investors Count 75
All 8 funding rounds of Eat Better with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $1.67M | Seed | – | Spring | |
| Jun 2025 | $28,590 | Seed | – | Thapar Vision | – |
| Apr 2025 | $2M | Seed | – | Prath Ventures, Spring | – |
| Mar 2025 | $57,370 | Angel Round | – | – | |
| Feb 2025 | Seed | – | – | ||
| Oct 2023 | $352,391 | Seed | $5.22M | C² Ventures, Origami Creative | |
| Feb 2022 | $769,924 | Seed | $3.2M | Wellfound, Mumbai Angels | |
| Aug 2021 | Seed | – | GetVantage | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2023 | $5.22M | •••••••• |
| Feb 2022 | $3.2M | •••••••• |
Last known valuation $5.22M (Oct 2023). 75 investors in total: 32 institutional and 43 angel.
Investors in Eat Better
Eat Better has secured backing from 75 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shiprocket, Inc42 and GetVantage.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage digital consumer businesses are invested in by Prath Ventures. | prathventures.com | |||
Marketing consulting and investments are provided for consumer startups. | springmarketingcapital.com | Bengaluru, India | ||
Venture capital fund focused on early-stage tech startups | csquared.vc | |||
Angel Network for Bengaluru based companies | 2015 | capierinvestments.com | Bengaluru, India | |
Investment firm focusing on early stage, venture capital, and equities investments. | 2013 | dominorllp.com | Noida, India | |
Early-stage venture investments are facilitated by Mumbai Angels network. | 2006 | mumbaiangels.com | Mumbai, India | |
Venture capital investments are directed toward fintech and diverse sectors. | rajtilakmercantile.tcc.mode | Kolkata, India | ||
Multiple sectors are invested in by the venture capital fund. | bigfootretailsolution.tcc.mode | Delhi, India | ||
Web application platform requiring JavaScript for services. | 2018 | appyhigh.com | Gurugram, India | |
Venture capital firm investing in tech sectors | javacapital.co | Bengaluru, India |
Investor details for Eat Better
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Eat Better Ventures Private Limited (Eat Better)
Eat Better Ventures Private Limited is the primary company behind Eat Better. The board of Eat Better Ventures Private Limited currently have 4 directors; the longest-serving is Shaurya Kanoria, appointed in 2021. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shaurya Kanoria DIN 05299460 | Managing Director | 16 Nov 2021 | 4 yrs 11 mo | Eat Better Ventures Private Limited |
| Mridula Kanoria DIN 05299462 | Whole-time director | 16 Nov 2021 | 4 yrs 11 mo | Eat Better Ventures Private Limited |
| Vidushi Kanoria DIN 09215865 | Director | 28 Mar 2025 | 1 yr 7 mo | Eat Better Ventures Private Limited |
| Karteek Pulapaka DIN 08844032 | Nominee Director | 21 Apr 2025 | 1 yr 6 mo | Eat Better Ventures Private Limited |
People of Eat Better
5 people are tracked at Eat Better (5 in leadership); the tracked headcount is 54.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Vidushi Kajaria | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Puneet Kanoria | Co-Founder | Leadership |
Pulkit Kanoria | Chief Growth Officer | Leadership |
Complete people profiles for Eat Better
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Eat Better
Figures of Eat Better Ventures Private Limited, the primary company behind Eat Better, for FY 2024. Revenue was ₹14.68 Cr (+165% year on year). Net loss was -₹63 Lakh (-4% margin). EBITDA was -₹50 Lakh (-3% margin).
- ₹14.68 CrRevenue · FY 2024 · +165% YoY
- -₹63 LakhNet loss · -4% margin
- -₹50 LakhEBITDA · -3% margin
- ₹1.8 LakhPaid-up capital
- 54Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Eat Better Ventures Private Limited are on its company page.
Detailed financial statements for Eat Better
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Eat Better
4 dated milestones of Eat Better across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Eat Better is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.7M.
Competitors of Eat Better
Eat Better has 3 listed competitors in our database, 3 of them funded. They include Yoga Bar, True Elements and Nourish You.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. | |
| nourishyou.in | 2014 | Hyderabad, India | $5.69M | 1 | Plant-based food products are offered online by Nourish You. |
Detailed competitors of Eat Better
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Eat Better
The website of Eat Better (eatbetterco.com) receives about 49.2K visits a month.
- Monthly visits49.2K
▼ 24.1% vs previous month
Websites whose visitors overlap most with Eat Better. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bebeburp.com | 100% | 21K | #1,326,032 | View details | |
ourlittlejoys.com | ourlittlejoys.com | 99% | #97,210 | – | |
| getphab.com | 97% | 21.9K | #1,132,779 | View details | |
| thewholetruthfoods.com | 94% | 976K | #54,516 | View details | |
| nourishyou.in | 93% | 23.8K | #1,142,119 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Eat Better
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- 9 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Eat Better (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Eat Better
Complete news archive for Eat Better
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Frequently Asked Questions about Eat Better
Eat Better was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Eat Better is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
Eat Better is a funded company, having raised a total of $4.88M across 8 funding rounds to date.
Eat Better has 54 employees.
The primary company behind Eat Better, Eat Better Ventures Private Limited, reported revenue of ₹14.68 Cr for FY 2024, up 165% year on year.
Eat Better was founded in 2020 and is based in Jaipur, India. Operations focus on the healthy food sector, with products distributed primarily online. The catalog features laddoos in flavors such as hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, alongside millet mixtures, nut mixes, and seed mixes. Co-founders include Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria, and Puneet Kanoria.
Eat Better's top competitors include Yoga Bar, True Elements and Nourish You.
Eat Better offers Ultimate Snack Box, Assorted Laddoo Box, and Millet Namkeen Combo.
Eat Better has 75 investors. Key investors include Shiprocket, Inc42, GetVantage, Mumbai Angels, and Wellfound.
The valuation of Eat Better is $5.22M as of Oct 2023.
Eat Better operates through Eat Better Ventures Private Limited.
The legal entities of Eat Better currently have 4 directors, including Shaurya Kanoria, Mridula Kanoria, Vidushi Kanoria and others.