MSME (Udyam registered) Ministry of MSME
- Category
- Medium (2024-25)
- Udyam number
- UDYAM-DL-04-0007225
Sirona Hygiene Private Limited - fmcg in New Delhi, Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹100.69 Cr
▲ 33% YoY
Net loss · FY 2024
₹45.54 Cr
Net margin -45.2%
EBITDA · FY 2024
-₹41.01 Cr
EBITDA margin -40.7%
Authorised capital
₹65 Lakh
Registered with MCA
Paid-up capital
₹16.4 Lakh
Issued & subscribed
Open charges
₹25.15 Cr
Satisfied ₹150 Cr
Company age
11 yrs
Est. 2015
Employees · EPFO
41
Provident fund records
About Sirona Hygiene Private Limited
Data last updated:
Sirona Hygiene Private Limited is a private limited company based in New Delhi, Delhi, India, a subsidiary of Sanghvi Beauty & Technologies Private Limited. It operates in the personal care and skincare products segment of the FMCG sector. It was incorporated on 25 June 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74999DL2015PTC282001. Its GSTIN is 07AACCF6009K1ZN (Delhi). The company holds 14 GST registrations, of which 13 are active.
The company has an authorised share capital of ₹65 Lakh and a paid-up capital of ₹16.4 Lakh. It was formerly known as First Step Digital Private Limited and Peebuddy Sirona Private Limited. It is led by directors including Deep Bajaj and Mohit Bajaj.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 382 F/F Village Ghitorni, New Delhi, Delhi, India – 110030.
As per the financials filed for FY 2024, the company reported a revenue of ₹100.69 Cr, a growth of 33% compared to the previous year. For the same year it recorded a net loss of ₹45.54 Cr (net margin -45.2%) and EBITDA of -₹41.01 Cr (EBITDA margin -40.7%). Revenue has grown at a compounded annual rate (CAGR) of 55% over three years and 70% over five years.
The company has about 41 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: Sirona and PeeBuddy. As per MCA filings, the company has open charges of ₹25.15 Cr and satisfied charges of ₹150 Cr on record. Court records list 10 cases involving the company, including 5 filed by the company and 5 filed against it; 7 cases are pending. The company has 30 deals on record (17 secondary share transfers, 8 funding rounds, 2 convertible or debt financings), with disclosed funding of ₹129.47 Cr; the latest was in November 2025. The company has 9 MSME Form 1 returns on record between 2019 and 2023, listing 191 overdue payments to 15 micro and small suppliers.
Sirona Hygiene Private Limited is registered as a medium enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-04-0007225). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website thesirona.com.
Company details
CIN U74999DL2015PTC282001
Registration Number 282001
Incorporation Date 25 June 2015
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Parent Company Sanghvi Beauty & Technologies Private Limited
Compliance Status Active Compliant
MSME Classification Medium
Udyam Registration UDYAM-DL-04-0007225
Name history
Sirona Hygiene has undergone 3 name changes throughout its history. The company was previously known as First Step Digital Private Limited, Peebuddy Sirona Private Limited, and Sirona Wellness Private Limited. The current legal name is Sirona Hygiene Private Limited.
| Company Name | Status |
|---|---|
| Sirona Hygiene Private Limited | Current |
| First Step Digital Private Limited | Previous |
| Peebuddy Sirona Private Limited | Previous |
| Sirona Wellness Private Limited | Previous |
Recognitions & Rankings of Sirona Hygiene
Contact details
Sirona Hygiene Private Limited's registered office is in New Delhi, Delhi. Its website is thesirona.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address382 F/F Village Ghitorni, New Delhi, Delhi, India – 110030
- IndustryFMCG, Personal Care & Skincare Products
To see the full contact details of Sirona Hygiene Private Limited, buy the company report.
Comprehensive company report
Sirona Hygiene Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Sirona Hygiene operates two associated brands: Sirona and PeeBuddy. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Feminine hygiene products are sold via an online-first model. | thesirona.com | |
| Feminine hygiene products are offered via an online platform. | peebuddy.in |
Business activity
The main business activity of Sirona Hygiene is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Sirona Hygiene Private Limited, buy the company report.
Financials of Sirona Hygiene Private Limited
FY 2024 filings availableSirona Hygiene Private Limited reported revenue of ₹100.69 Cr (up 33% YoY) for FY 2024.
Revenue · FY 2024
₹100.69 Cr ▲ 33%
Net loss · FY 2024
₹45.54 Cr margin -45.2%
EBITDA · FY 2024
-₹41.01 Cr margin -40.7%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 33%
3 years · compounded
▲ 55%
5 years · compounded
▲ 70%
EBITDA CAGR growth
1 year
▼ 30%
3 years · compounded
▼ 261%
5 years · compounded
▼ 178%
Revenue has grown at a compounded annual rate (CAGR) of 70% over five years, including 33% growth in the latest year. EBITDA fell 30% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹41.01 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹45.54 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -40.7% | ||||
| Net Profit Margin | -45.2% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Sirona Hygiene Private Limited, buy the company report.
Board of directors of Sirona Hygiene Private Limited
Sirona Hygiene has 3 current directors and 11 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Deep Bajaj | Director | 25 Jun 2015 | 11 Years 4 Months | Current |
| Mohit Bajaj | Director | 25 Jun 2015 | 11 Years 4 Months | Current |
| Shashi Chandra Bajaj Also directs: First Step Projects Private Limited, Matador Productions LLP | Director | 22 Dec 2021 | 4 Years 10 Months | Current |
Auditor
Sirona Hygiene Private Limited is audited by Walker Chandiok & Co LLP for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Walker Chandiok & Co LLP | FY 2022 | 001076N/N500013 |
Shareholding
The shareholding of Sirona Hygiene Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Sirona Hygiene Private Limited, buy the company report.
Charges & borrowings
Open charges
₹25.15 Cr
Satisfied charges
₹150 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 25 Jul 2025 | 101152178 | Others | ₹20 Cr | Open | |
| 13 Dec 2023 | 100841793 | Others | ₹5.15 Cr | Open | |
| 01 Nov 2024 | 101020458 | Others | ₹125 Cr | Satisfied | |
| 21 Aug 2024 | 101012084 | Others | ₹25 Cr | Satisfied |
To see the full charge records of Sirona Hygiene Private Limited, buy the company report.
Total charge records: 4 View all charges
Deals & funding
Sirona Hygiene Private Limited has 30 deals on record (17 secondary share transfers, 8 funding rounds, 2 convertible or debt financings), with disclosed funding of ₹129.47 Cr; the latest was in November 2025.
Total deals
30
Secondary share transfers
17
Funding rounds
8
Convertible or debt financings
2
Debt financings
2
Disclosed funding
₹129.47 Cr
Deals on record (5 of 30)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Feb 2025 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: Sanghvi Beauty & Technologies Private Limited |
| Sep 2024 | Secondary share transfer | Undisclosed | Buyer: Sanghvi Beauty & Technologies Private Limited Seller: 3 individuals |
| Sep 2024 | Rights issue | ₹31.77 Cr | Investors: Sanghvi Beauty & Technologies Private Limited |
| Aug 2024 | Secondary share transfer | Undisclosed | Buyer: Sanghvi Beauty & Technologies Private Limited Seller: NB Ventures, 2 individuals |
| Jul 2024 | Secondary share transfer | Undisclosed | Buyer: Sanghvi Beauty & Technologies Private Limited Seller: Indian Angel Network Fund |
To see the full deal history of Sirona Hygiene Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Sirona Hygiene Private Limited has 10 court cases on record: 5 filed by Sirona Hygiene, 5 filed against it. 7 cases are pending and 3 are disposed.
Total cases
10
Filed by the company
5
Filed against the company
5
Pending
7
Disposed
3
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 8 | 5 | 5 |
| High courts | 2 | 0 | 2 |
Cases on record (5 of 10)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Nashik, Maharashtra | Criminal miscellaneous application | Filed against the company by Arvinis Trading LLP Partnership Firm Through Its Partner Mr Nikhil Vijay Chauhan | Pending |
| District court, Nashik, Maharashtra | Civil suit | Filed against the company by Arvinis Trading LLP Partnership Firm THR. Its Partner Nikhil Vijay Chauhan | Pending |
| District court, South, Delhi | Civil suit | Filed by the company against Business Alert Infotech Pvt Ltd. and Anr. and 1 other | Pending |
| High Court of Delhi | Commercial suit | Filed by the company against Amazon Seller Services Private Limited and Ors. | Pending |
| District court, South, Delhi | Commercial suit | Filed by the company against Amazon Seller Services Pvt Ltd and 15 others | Disposed |
To see the full case history of Sirona Hygiene Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Sirona Hygiene Private Limited has 9 MSME Form 1 returns on record between 2019 and 2023, listing 191 overdue payments to 15 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 15)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| Gonsai Logistics Private Limited | |||
| an individual supplier | |||
| Alpha KKC Logistics (India) Private Limited | |||
| Concept Labels & Packaging Co |
To see the full MSME payment records of Sirona Hygiene Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Sirona Hygiene Private Limited has a workforce of 41 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
Employee count
41
Active EPFO establishments
1
Employee growth
-29.31%
GST
Sirona Hygiene has 14 GST registrations: 13 active and 1 cancelled or inactive. The first 4 active GSTINs are listed below.
Total GSTINs
14
Active
13
Cancelled / inactive
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCF6009K1ZN | Delhi | Active | 01 Jul 2017 |
| 07AACCF6009K2ZM | Delhi | Active | 01 May 2022 |
| 06AACCF6009K1ZP | Haryana | Active | 27 Sep 2017 |
| 27AACCF6009K1ZL | Maharashtra | Active | 29 Sep 2017 |
To see the full GST registrations and return filing status of Sirona Hygiene Private Limited, buy the company report.
Recent activity
Sirona Hygiene Private Limited has 14 board changes on record since 2015: 3 appointments and 11 cessations. The latest: Kamal Kumar Lath ceased to be Additional Director on 30 Sep 2024.
Charges
A charge with Others amounted to Rs. 2,000.00 Lakh with Charge ID 101152178 was registered on 25 Jul 2025.
Charges
A charge with Others of Rs. 515.00 Lakh registered on 13 Dec 2023 with Charge ID 100841793 was modified on 19 Jun 2025.
Charges
A charge registered on 21 Aug 2024 via Charge ID 101012084 with Others was fully satisfied on 26 May 2025.
Charges
A charge registered on 01 Nov 2024 via Charge ID 101020458 with Others was fully satisfied on 17 Feb 2025.
Charges
A charge with Others amounted to Rs. 12,500.00 Lakh with Charge ID 101020458 was registered on 01 Nov 2024.
AGM
Sirona Hygiene Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Ceased
Kamal Kumar Lath ceased to be Additional Director.
Charges
A charge with Others amounted to Rs. 2,500.00 Lakh with Charge ID 101012084 was registered on 21 Aug 2024.
Filing
Sirona Hygiene Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Delhi.
Charges
A charge with Others amounted to Rs. 515.00 Lakh with Charge ID 100841793 was registered on 13 Dec 2023.
Ceased
Darpan Narendra Sanghvi ceased to be Additional Director.
Ceased
Disha Narendra Sanghvi ceased to be Additional Director.
12 earlier events are in the company report.
News
Frequently asked questions
Sirona Hygiene is an active private limited company based in New Delhi, Delhi, India. The company works in personal care and skincare products, within the FMCG industry. It was incorporated on 25 June 2015 (11+ years old) and is registered under CIN U74999DL2015PTC282001.
Sirona Hygiene has 3 current directors:
- Deep Bajaj - Director
- Mohit Bajaj - Director
- Shashi Chandra Bajaj - Director
The latest financial statements of Sirona Hygiene on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2016 are in the company report.
The GSTIN of Sirona Hygiene is 07AACCF6009K1ZN, registered in Delhi. The company has 14 GST registrations in all, of which 13 are active and 1 is cancelled or inactive. Other active GSTINs include 07AACCF6009K2ZM (Delhi), 06AACCF6009K1ZP (Haryana), 27AACCF6009K1ZL (Maharashtra).
The CIN (Corporate Identification Number) of Sirona Hygiene is U74999DL2015PTC282001. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Sirona Hygiene has 10 court cases on record: 5 filed by the company and 5 filed against it. 7 are pending. Most are in the district courts.
Sirona Hygiene was incorporated on 25 June 2015, making it 11+ years old. It is registered with the Registrar of Companies, Delhi.
Sirona Hygiene has 30 deals on record (17 secondary share transfers, 8 funding rounds, 2 convertible or debt financings), with disclosed funding of ₹129.47 Cr; the latest was in November 2025.
Kamal Kumar Lath ceased to be Additional Director on 30 Sep 2024. Darpan Narendra Sanghvi ceased to be Additional Director on 23 Dec 2021. Disha Narendra Sanghvi ceased to be Additional Director on 23 Dec 2021. Sirona Hygiene has 14 board changes on record in total.
Yes, Sirona Hygiene is registered as a medium enterprise under Udyam registration (number: UDYAM-DL-04-0007225).
Sirona Hygiene has 9 MSME Form 1 returns on record between 2019 and 2023, listing 191 overdue payments to 15 micro and small suppliers. The latest return was filed on 30 Aug 2023.