About Sirona
Sirona is a Consumer company based in Delhi (India) founded in 2015 by Mohit Bajaj and Deep Bajaj, and was acquired by The Good Glamm Group in December 2021. Feminine hygiene products are sold via an online-first model. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Consumer and Healthcare sectors. Sirona has raised $11.08 million across 7 funding rounds from investors including The Good Glamm Group, Primarc and Pidilite. The company has 41 employees. Sirona has completed 2 acquisitions, including Bleu Official and Impower Solutions. Sirona was last valued at $16.88 million in January 2022. Its website thesirona.com draws about 50 thousand monthly visits. Its Indian entity Sirona Hygiene Private Limited reported revenue of ₹101 Cr. Sirona offers products and services including Menstrual Cup, Intimate Wash, and PeeBuddy Urination Funnel. Its focus areas include Consumer Goods, Personal Care and Feminine Hygiene.
Company details
Sirona is engaged in providing innovative feminine hygiene and wellness products. Solutions are offered for period care, intimate hygiene, hair removal, toilet hygiene, personal safety, and sexual wellness. The company operates in the consumer goods sector, targeting unaddressed needs of women across various life stages. Products are designed with safety and comfort in mind, often using skin-friendly and toxin-free materials. Impact-driven initiatives are supported, with contributions to menstrual health programs in India.
- Headquarters Delhi, India
- Employees 41
- Founders Mohit Bajaj, Deep Bajaj
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website thesirona.com
- Social LinkedIn X Facebook
- Acquired by The Good Glamm Group (Dec 2021)
- Legal Name Sirona Hygiene Private Limited
- Date of Incorporation 25 Jun, 2015
- Jurisdiction Delhi, India
- Annual Revenue₹101 Cr
FY 2024 · +33% YoY
- Net Loss-₹45.54 Cr
FY 2024 · -45% margin
- EBITDA-₹41.01 Cr
FY 2024 · -41% margin
- Total Equity Funding$11.08M (USD)
in 7 rounds
- Latest Funding Round$224.17K (USD), Series B
Nov 2025
- InvestorsThe Good Glamm Group
& 75 more
- Employee Count41
- Investments & AcquisitionsBleu Official
& 1 more
- Acquired byThe Good Glamm Group
(Dec 2021)
Associated legal entities of Sirona
Sirona operates through Sirona Hygiene Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sirona Hygiene Private Limited CIN U74999DL2015PTC282001 | Active | 25 Jun 2015 | New Delhi, Delhi | ₹101 Cr | 41 | 3 | View details |
Products & Services of Sirona
Sirona offers a comprehensive portfolio of products and services, including Menstrual Cup, Intimate Wash, and PeeBuddy Urination Funnel.
Reusable menstrual cup offers leak-proof period protection.
Natural pH-balanced wash reduces odor and itching.
Portable funnel aids women in hygienic toilet use.
Funding Insights of Sirona
Sirona has successfully raised a total of $11.08M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $224.17 thousand completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.08M
- Total Rounds 7
- Last Round Series B — $224,174
- First Round $309,898
(Mar 2017)
- Investors Count 75
All 7 funding rounds of Sirona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $224,174 | Series B | – | Stride Ventures | – |
| Feb 2025 | $2.4M | Series B | – | Stride Ventures | – |
| Jan 2022 | $4.75M | Series B | $16.88M | Sanghvi Brands | – |
| Mar 2021 | $3M | Series A | – | Indian Angel Network, Nava Limited | |
| Apr 2019 | $278,780 | Seed | $11.46M | Deval Tibrewalla, Mohit Thukral | |
| Mar 2018 | $129,789 | Seed | $••••• | Primarc, Splice Capital | |
| Mar 2017 | $309,898 | Seed | $••••• | Murali Sundar, Alok Agarwal |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $16.88M | •••••••• |
| Apr 2019 | $11.46M | •••••••• |
| Mar 2018 | $••••• | •••••••• |
| Mar 2017 | $••••• | •••••••• |
Full valuation and stage history of Sirona
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $16.88M (Jan 2022). 76 investors in total: 22 institutional and 54 angel.
Investors in Sirona
Sirona has secured backing from 76 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include The Good Glamm Group, Primarc and Pidilite.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provision of venture capital and expertise in Agriculture, Education, Healthcare, and High Tech sectors in India. | 2010 | splicecapital.com | Hyderabad, India | |
Angel investor network investing in early-stage startups | iangroup.vc | Delhi, India | ||
Investments are directed toward healthcare, logistics, education, and multiple sectors. | nbventuresme.com | Dubai, United Arab Emirates | ||
Venture capital firm focused on seed-stage investments | parekhmarketing.tcc.mode | Mumbai, India | ||
Financial blogging, market analysis, and subscription services. | 2009 | telnetventures.com | Mumbai, India | |
Venture debt is provided to growth-stage companies for business scaling. | strideventures.global | |||
Chain of salon & spa service and retail centers of beauty products | 2010 | sanghvibrands.com | Mumbai, India | |
Real estate properties are developed by Primarc in India. | 1987 | primarc.in | Kolkata, India | |
Diversified operations are conducted across multiple industries worldwide. | 1972 | navalimited.com | Hyderabad, India | |
Limited information is available on Arkas Industries' core activities. | arkasindustries.tcc.mode | Delhi, India |
Investor details for Sirona
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Board of directors of Sirona Hygiene Private Limited (Sirona)
Sirona Hygiene Private Limited is the primary company behind Sirona. The board of Sirona Hygiene Private Limited currently have 3 directors; the longest-serving is Deep Bajaj, appointed in 2015. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Deep Bajaj DIN 02445940 | Director | 25 Jun 2015 | 11 yrs 4 mo | Sirona Hygiene Private Limited |
| Mohit Bajaj DIN 03499002 | Director | 25 Jun 2015 | 11 yrs 4 mo | Sirona Hygiene Private Limited |
| Shashi Chandra Bajaj DIN 08023121 | Director | 22 Dec 2021 | 4 yrs 10 mo | Sirona Hygiene Private Limited |
People of Sirona
24 people are tracked at Sirona (5 in leadership, 19 in team); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Kishore Pattnaik | VP - Retail | Leadership |
Bineet Kaur | Customer Care Head Manager | Leadership |
Sonam Zutshi Tiku | Assistant Vice President | Leadership |
Mamta Singh | Key Account Manager ( Online) | Team |
Abhishek Negi | Digital Marketing Executive | Team |
Kavya Sanjay | Outreach Intern | Team |
Sakshee Pawar | Performance Marketing Copywriter | Team |
Sonu Sharma | Ecommerce Executive | Team |
Bhumika Agarwal | Outreach Intern | Team |
Shreya Jain | Intern | Team |
Kirti Bisht | Sr. Offline Sales B2b | Team |
Rajat Kashyap | Key Account Manager | Team |
Ravi Mishra | Accounts | Team |
Pawan Kumar | Warehouse Team Lead | Team |
Heena Saini | Senior Key Account Manager | Team |
Manju Bisht | Key Account Manager | Team |
Ravi Tiwari | Assistant Manager Finance | Team |
Vrinda Saraff | Customer Excellence & AI Transformation | Team |
4 more people are available in the full profile.
Complete people profiles for Sirona
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Financials of Sirona
Figures of Sirona Hygiene Private Limited, the primary company behind Sirona, for FY 2024. Revenue was ₹101 Cr (+33% year on year). Net loss was -₹45.54 Cr (-45% margin). EBITDA was -₹41.01 Cr (-41% margin). Revenue has grown at a compounded annual rate of +55% over three years and +70% over five years.
- ₹101 CrRevenue · FY 2024 · +33% YoY
- -₹45.54 CrNet loss · -45% margin
- -₹41.01 CrEBITDA · -41% margin
- ₹16.4 LakhPaid-up capital
- 41Employees (provident fund records)
- +55%Revenue CAGR, 3 years
- +70%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sirona Hygiene Private Limited are on its company page.
Detailed financial statements for Sirona
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Sirona
Sirona has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bleu Official and Impower Solutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
An online marketplace for condoms is provided by Bleu. | bleuofficial.com | Hyderabad, India | 2019 | May 2023 | •••• | |
Provider of web design, mobile application development, branding, and SEO services | impowersolutions.com | Chennai, India | 2014 | Feb 2022 | $13.41M |
Complete acquisition details for Sirona
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Timeline of Sirona
7 dated milestones of Sirona across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sirona is founded.
- Funding First funding round of $310K.
- Milestone Reaches Minicorn status.
- Exit Acquired by The Good Glamm Group.
- Acquisition Acquires Impower Solutions.
- Acquisition Acquires Bleu Official.
- Funding Latest funding round, Series B, of $224K.
Web traffic of Sirona
The website of Sirona (thesirona.com) receives about 50.3K visits a month and ranks #516,936 among all websites worldwide, #1,093 in Online Marketing.
- Monthly visits50.3K
▼ 20.1% vs previous month
- Unique visitors36.1K
per month
- Global rank#516,936
among all websites
- Category rank#1,093
Business and Consumer Services · Online Marketing
- Bounce rate36%
- Pages per visit2.3
- Average visit1 min 27 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Sirona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| saathipads.com | 100% | 34.3K | #1,251,304 | View details | |
| niine.com | 84% | 8.5K | #1,960,311 | View details | |
tradekeyindia.com | tradekeyindia.com | 84% | #3,154,699 | – | |
| kitsters.in | 84% | 27.3K | #886,545 | View details | |
| sukham.life | 84% | 7K | #2,850,795 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Sirona
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sirona (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Sirona
Sirona was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Sirona is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sirona is a funded company, having raised a total of $11.08M across 7 funding rounds to date. The company's 1st funding round was a Seed of $309.9K, raised on Mar 2017.
Sirona has 41 employees.
The primary company behind Sirona, Sirona Hygiene Private Limited, reported revenue of ₹101 Cr for FY 2024, up 33% year on year.
Sirona is engaged in providing innovative feminine hygiene and wellness products. Solutions are offered for period care, intimate hygiene, hair removal, toilet hygiene, personal safety, and sexual wellness. The company operates in the consumer goods sector, targeting unaddressed needs of women across various life stages. Products are designed with safety and comfort in mind, often using skin-friendly and toxin-free materials. Impact-driven initiatives are supported, with contributions to menstrual health programs in India.
Sirona offers Menstrual Cup, Intimate Wash, and PeeBuddy Urination Funnel.
Sirona has made 2 acquisitions, including Bleu Official, and Impower Solutions.
Sirona has 76 investors. Key investors include The Good Glamm Group, Primarc, Pidilite, Nava Limited, and Sanghvi Brands.
The valuation of Sirona is $16.88M as of Jan 2022.
Sirona operates through Sirona Hygiene Private Limited.
Yes. Sirona was acquired by The Good Glamm Group in December 2021.