About Niine
Niine is a Consumer company based in Gurugram (India) founded in 2016 by Amar Tulsiyan, Gaurav Bathwal, and Sharat Khemka. Feminine care products are branded and distributed by Niine. Niine has raised $13.94 million across 2 funding rounds. The company has 1,017 employees. Its chief executive, as recorded, is Amar Tulsiyan. Its Indian entity Niine Private Limited reported revenue of ₹218 Cr. Niine offers products and services including Ultra Thin XL Napkins, Dry Comfort Napkins, Naturally Soft Napkins, Baby Diaper Pants, and Baby Wipes. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Personal Hygiene and Women. Its competitors include Carmesi, LemmeBe and LAIQA; 3 of its 3 listed competitors have raised funding.
Company details
Niine was founded in 2016 in Gurugram, India, as a brand focused on feminine care products. Operations are centered in the hygiene and wellness sector, with products developed for womens needs. Leadership is held by co-founders Amar Tulsiyan as CEO, Gaurav Bathwal, and Sharat Khemka as director. The company maintains an online presence via niine.com, serving the Indian market primarily.
- Headquarters Gurugram, India
- Employees 1,017
- Founders Amar Tulsiyan, Gaurav Bathwal, Sharat Khemka
- SectorsConsumer
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website niine.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Niine Private Limited
- Date of Incorporation 11 Aug, 2021
- Jurisdiction Gorakhpur, Uttar Pradesh, India
- Annual Revenue₹218 Cr
FY 2025 · +2% YoY
- Net Loss-₹29.52 Cr
FY 2025 · -14% margin
- EBITDA-₹16.88 Cr
FY 2025 · -8% margin
- Total Equity Funding$13.94M (USD)
in 2 rounds
- Latest Funding Round$1.2M (USD), Seed
Apr 2024
- Employee Count1,017
Associated legal entities of Niine
Niine is associated with 2 registered companies on The Company Check; the primary company is Niine Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Niine Private Limited CIN U24100UP2021PTC150579 | Active | 11 Aug 2021 | Gorakhpur, Uttar Pradesh | ₹218 Cr | 1,017 | 3 | View details |
| Shudh Plus Hygiene Products Private Limited CIN U18105UP2016PTC085198 | Active | 27 Jul 2016 | Sader, Uttar Pradesh | 2 | View details |
Products & Services of Niine
Niine offers a comprehensive portfolio of products and services, including Ultra Thin XL Napkins, Dry Comfort Napkins, Naturally Soft Napkins, Baby Diaper Pants, and Baby Wipes.
Offers leak protection and comfort for women's hygiene.
Provides odor control and skin-friendly materials for daily use.
Delivers soft, chemical-free protection during menstrual periods.
Ensures absorbent and comfortable diapering for infants.
Gentle cleaning wipes for baby hygiene and skin care.
Helps track menstrual cycles and predict periods accurately.
Apps and channels of Niine
its YouTube channel Niine has 914 subscribers and 30 videos.
Videos from Niine
The most watched videos on Niine's YouTube channel, Niine (914 subscribers). Click a video to play it here.
More on Niine.
Funding Insights of Niine
Niine has successfully raised a total of $13.94M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.2 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.94M
- Total Rounds 2
- Last Round Seed — $1.2M
- First Round $12.74M
(Jun 2023)
All 2 funding rounds of Niine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $1.2M | Seed | – | – | – |
| Jun 2023 | $12.74M | Seed | – | – | – |
Board of directors of Niine Private Limited (Niine)
Niine Private Limited is the primary company behind Niine. The boards of the 2 registered companies of Niine currently have 4 directors; the longest-serving is Gaurav Bathwal, appointed in 2021. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gaurav Bathwal DIN 05112937 | Director | 11 Aug 2021 | 5 yrs 2 mo | Niine Private Limited |
| Amar Tulsiyan DIN 00309820 | Director | 11 Aug 2021 | 5 yrs 2 mo | Niine Private Limited |
| Sudhir Verma DIN 02670197 | Director | 30 Mar 2022 | 4 yrs 6 mo | Shudh Plus Hygiene Products Private Limited |
| Harshit Mishra DIN 11391463 | Additional Director | 19 Nov 2025 | 11 mo | Shudh Plus Hygiene Products Private Limited |
People of Niine
6 people are tracked at Niine (3 in leadership, 3 in team); the tracked headcount is 1,017.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder & Director | Leadership | |
Ayush Srivastava | Finance And Accounts Executive | Team |
Amrit Sain | Corporate Finance Manager | Team |
Garima Pandey | Talent Acquisition | Team |
Complete people profiles for Niine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Niine
Figures of Niine Private Limited, the primary company behind Niine, for FY 2025. Revenue was ₹218 Cr (+2% year on year). Net loss was -₹29.52 Cr (-14% margin). EBITDA was -₹16.88 Cr (-8% margin). Revenue has grown at a compounded annual rate of +1% over three years.
- ₹218 CrRevenue · FY 2025 · +2% YoY
- -₹29.52 CrNet loss · -14% margin
- -₹16.88 CrEBITDA · -8% margin
- ₹7.18 CrPaid-up capital
- 1,017Employees (provident fund records)
- +1%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Niine Private Limited are on its company page.
Detailed financial statements for Niine
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Niine
3 dated milestones of Niine across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Niine is founded.
- Funding First funding round of $12.7M.
- Funding Latest funding round, Seed, of $1.2M.
Competitors of Niine
Niine has 3 listed competitors in our database, 3 of them funded. They include Carmesi, LemmeBe and LAIQA.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mycarmesi.com | 2017 | Gurugram, India | $703,969 | 692 | Feminine care products are offered through an internet-first brand. | |
| lemmebe.com | 2020 | Hyderabad, India | $2.13M | 67 | Online brand offering organic menstrual hygiene products | |
| mylaiqa.com | 2018 | Gurugram, India | $1.92M | 16 | Sanitary pads are branded and distributed by LAIQA in India. |
Detailed competitors of Niine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Niine
The website of Niine (niine.com) receives about 8.5K visits a month and ranks #1,960,311 among all websites worldwide, #8,690 in Marketing and Advertising.
- Monthly visits8.5K
▼ 35.7% vs previous month
- Unique visitors4.2K
per month
- Global rank#1,960,311
among all websites
- Category rank#8,690
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit2.3
- Average visit2 min 42 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Niine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
favouritehub.com | favouritehub.com | 100% | #1,627,065 | – | |
| thesirona.com | 85% | 50.3K | #516,936 | View details | |
| saathipads.com | 85% | 34.3K | #1,251,304 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Niine (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Niine
Complete news archive for Niine
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Frequently Asked Questions about Niine
Niine was founded in 2016 and raised its 1st funding round 7 years after it was founded.
Niine is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Amar Tulsiyan is the CEO of Niine, as recorded in our data. They have also founded this company.
Niine is a funded company, having raised a total of $13.94M across 2 funding rounds to date. The company's 1st funding round was a Seed of $12.74M, raised on Jun 2023.
Niine has 1,017 employees.
The primary company behind Niine, Niine Private Limited, reported revenue of ₹218 Cr for FY 2025, up 2% year on year.
Niine was founded in 2016 in Gurugram, India, as a brand focused on feminine care products. Operations are centered in the hygiene and wellness sector, with products developed for womens needs. Leadership is held by co-founders Amar Tulsiyan as CEO, Gaurav Bathwal, and Sharat Khemka as director. The company maintains an online presence via niine.com, serving the Indian market primarily.
Niine offers Ultra Thin XL Napkins, Dry Comfort Napkins, Naturally Soft Napkins, Baby Diaper Pants, and 2 more products and services.
Niine is associated with 2 legal entities: Niine Private Limited, Shudh Plus Hygiene Products Private Limited.
The legal entities of Niine currently have 5 directors, including Sudhir Verma, Harshit Mishra, Ameya Bhaskar Dangi and others.