About Smartivity Labs Private Limited
Data last updated: 14 December 2025
Smartivity Labs Private Limited is a private limited company based in New Delhi, Delhi, India. It specialises in general e-commerce platforms, a part of the broader e-commerce sector. Incorporated on 26 February 2015, the company has been in operation for over 11 years.
Registered with ROC Delhi under CIN U74140DL2015PTC277272.
Capital: an authorised share capital of ₹10 Lakh and a paid-up capital of ₹3.48 Lakh. It is led by directors including Malvika Poddar and Saurabh Vijay Poddar.
Last AGM: 23 September 2025. Financial statements filed for year ended 31 March 2025. Office: 258 1St Floor Kuldeep House Lane No. 3 Westend Marg Saidulajab, New Delhi, Delhi, India – 110030.
As per the financials filed for FY 2025, the company reported a revenue of ₹52.67 Cr, a growth of 46% compared to the previous year.
The company has a workforce of approximately 44 employees as per the latest available data.
The company is associated with 1 brand - Smartivity. As per MCA filings, the company has open charges of ₹14 Cr and satisfied charges of ₹2.69 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website smartivity.in.
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Registered Address258 1St Floor Kuldeep House Lane No. 3 Westend Marg Saidulajab, New Delhi, Delhi, India – 110030
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IndustryE-Commerce, General E-Commerce Platforms
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Smartivity Labs Private Limited
Smartivity Labs Private Limited operates one associated brand: Smartivity. These brands represent Smartivity Labs Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Platform offering toys to boost children's brain development and creativity | smartivity.in |
Competitors & Alternatives of Smartivity Labs Private Limited
Brands and companies operating in the same space as Smartivity Labs Private Limited include PlayShifu, Butterfly Edufields, Kidology and 5 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
PlayShifu
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Interactive STEM kits are provided for children's learning. | Bengaluru, India, India | 2016 |
Butterfly Edufields
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Learning platforms and resources for K-12 students are provided. | Secunderabad, India, India | 2008 |
Kidology
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Online platform offering DIY-kits for students | Delhi, India, India | 2022 |
Genius Box
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Subscription of activity kits and educational toys for kids | Gurugram, India, India | 2015 |
KidloLand
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Provides interactive content for pre-school children. | Mumbai, India, India | 2012 |
JackInTheBox Crafts
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Activity boxes with kids' craft projects are provided online. | United States | 2015 |
Flintobox
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Theme-based monthly activity boxes for children are delivered via subscription. | Chennai, India, India | 2013 |
FlintoClass
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Provider of virtual learning platform for preschoolers | Chennai, India, India | 2014 |
Business Activity of Smartivity Labs Private Limited
Smartivity Labs Private Limited is engaged in the principal business activity of manufacturing, with detailed activities including other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C13 | Other manufacturing including jewellery, musical instruments, medical instruments, sports goods, etc. activities | Locked |
Business activity turnover details for Smartivity Labs Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
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Auditor Details of Smartivity Labs Private Limited
Smartivity Labs Private Limited is audited by Awdesh Anurag Jai & Associates for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| Awdesh Anurag Jai & Associates | Locked | Locked | Locked |
Complete auditor history for Smartivity Labs Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
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Board of Directors of Smartivity Labs Private Limited
Smartivity Labs Private Limited is currently managed by 6 directors, with 12 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Malvika Poddar | Director | 02 Sep 2021 | 4 Years 11 Months | Current |
| Saurabh Vijay Poddar | Director | 30 Jul 2018 | 8 Years 0 Months | Current |
| Ashwini Kumar | Director | 30 Jun 2015 | 11 Years 1 Months | Current |
| Rajat Jain | Director | 27 Jan 2022 | 4 Years 6 Months | Current |
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Saurabh Mittal
Also directs:
Secure Fox Imf Llp, Bpi (India) Private Limited, Indian Progressive Publishing Co Pvt Ltd and 5 more
|
Director | 02 Jul 2015 | 11 Years 1 Months | Current |
| Apoorv Gupta | Director | 30 Jun 2015 | 11 Years 1 Months | Current |
Financials of Smartivity Labs Private Limited FY 2025 filings available
Smartivity Labs Private Limited reported revenue of ₹52.67 Cr (up 46.00% YoY) for FY 2025.
Ten-year financial statements for Smartivity Labs Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
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Ownership and Shareholding of Smartivity Labs Private Limited
Shareholding and ownership data for Smartivity Labs Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
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- FII and DII holdings
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Charges & Borrowings of Smartivity Labs Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 29 Sep 2025 | Others | ₹7 Cr | Open |
| 16 Aug 2024 | Others | ₹2 Cr | Open |
| 23 Feb 2024 | Others | ₹5 Cr | Open |
| 27 Aug 2020 | Others | ₹29.14 Lakh | Satisfied |
| 15 Dec 2017 | Others | ₹2.4 Cr | Satisfied |
Total charge records: 5 View all charges
Employees and EPFO Compliance at Smartivity Labs Private Limited
Smartivity Labs Private Limited has a workforce of 44 employees as of Mar 30, 2024.
Employee and EPFO history for Smartivity Labs Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
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GST Compliance of Smartivity Labs Private Limited
GST registrations and filing compliance for Smartivity Labs Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
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Credit Ratings, Litigation & Regulatory Alerts for Smartivity Labs Private Limited
Credit ratings, litigation, and regulatory alerts for Smartivity Labs Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
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MSME Payment Delays by Smartivity Labs Private Limited
MSME payment history for Smartivity Labs Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Smartivity Labs Private Limited
Corporate group structure for Smartivity Labs Private Limited
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- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Smartivity Labs Private Limited
MCA filings and documents for Smartivity Labs Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
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Recent Activity on Smartivity Labs Private Limited
Recent News on Smartivity Labs Private Limited
Frequently Asked Questions about Smartivity Labs Private Limited
Smartivity Labs Private Limited is an active private limited company in the e-commerce sector based in New Delhi, Delhi, India. It was incorporated on 26 February 2015 (11+ years old) and is registered under CIN U74140DL2015PTC277272. The company has 44 employees.
Smartivity Labs Private Limited reported revenue of ₹52.67 Cr for FY 2025 (up 46.00% YoY).
The current directors of Smartivity Labs Private Limited are:
- Malvika Poddar - Director
- Saurabh Vijay Poddar - Director
- Ashwini Kumar - Director
- Rajat Jain - Director
- Saurabh Mittal - Director
- Apoorv Gupta - Director
The primary industry of Smartivity Labs Private Limited is e-commerce. The company specifically operates in general e-commerce platforms. The company is currently active in this sector.
Smartivity Labs Private Limited can be reached at the registered office: 258 1St Floor Kuldeep House Lane No. 3 Westend Marg Saidulajab, New Delhi, Delhi, India – 110030, or through the website smartivity.in.
The authorised capital is ₹10 Lakh, and the paid-up capital is ₹3.48 Lakh.